Jared Prescott Email & Phone Number

Denver, CO, US

Remote

• Migrated 55% of the content for a 3-person team in the first two sprints, creating stories and web pages utilizing Contentful while following brand standards and ensuring that the site launched on schedule.
• Moved the data from 650 website pages to a new CMS to ensure continuation of service after launch of the new website.
• Designed Selenium tests to check for bugs in web and component functionality across the new Content Management System.
• Authored clear and concise Content User Guides by learning new elements and components to share my knowledge with the rest of the team, creating standardized practices.
• Performed Quality Assurance on peers’ work, catching errors in copy, functionality and design to ensure the new pages correctly mirrored the legacy site in look and function.

Berkeley, California

• Drove a 75% increase in the Cal Football Instagram account’s followers: from 28,000 to 49,200. by creating a “Tackling Campaign” where a player knocked on doors for morning games and built connection between fans and.
• Designed and implemented a department-wide communications, marketing and social media campaign around #EarnIt which helped sell tickets, engage alumni, and integrate the athletic department with the rest of campus.
• Ideation for multiple department-wide campaigns to increase donations and ticket sales, most recently running a marketing campaign that generated more than $165,000 in donations on Giving Tuesday, by leveraging NFL.
• Assisted student-athletes with their entrepreneurial goals, by leading the rollout of the Patrick Laird Summer Reading Challenge, which encouraged students in elementary school to read over the summer to prevent summer.
• Facilitated weekly meetings with over 15 team members across departments to generate content for social media, website, marketing, sales, internal and external communications.
• Worked with a creative team of 6 in a fast-paced environment to develop and execute strategy around key events, including goal setting and developing stories for multiple channels on tight deadlines in high-pressure.

Knoxville, Tennessee Area

• Conceptualized and executed a project to have Olympian Christian Coleman run the 40-yard dash, a social media project which had 3.4 million Facebook views and 2.4 million Twitter impressions, helping Coleman win the.
• Collaborated with 12 coaches across different teams, alongside Comms, Video, Graphic Design and Marketing to generate promotional ideas and increase awareness and notoriety of the brand.
• Conducted customer outreach and gathered marketing insights leveraging Qualtrics from approximately 400 Tennessee Athletics fans to report what they were looking for while enjoying their favorite team’s social media.
• Led media and social media training presentations for 125 student-athletes and coaches, educating them on examples of good and bad interviews and social media techniques.
• Responsible for leading brand communications and social media related to women’s basketball, cross country/track & field, and women’s rowing teams at the University of Tennessee.

Greater New Orleans Area

• Led communications and marketing efforts for cross country/track & field, volleyball, and softball teams in the conference.
• Mobilized 20 volunteers as the volunteer coordinator at the 2015 Sun Belt Basketball Championships to ensure local and national media could tell the story of the first time the event was hosted in New Orleans.
• Impacted quality of conference-wide social media accounts by offering best practices and social media training to member institutions and colleagues.

New Orleans, Louisiana, United States

• Honored in the Best Release category by the Louisiana Sports Writers Association.
• Guided media relations efforts for 10 athletic teams.
• Kept statistics using DakStats for Volleyball, Basketball, and Baseball teams
• Orchestrated game day operations for multiple sports and events, by setting up press box, scorer’s table and keeping statistics.
• Produced webcasts and served as the play-by-play announcer for multiple sports.
• Write preview releases, recaps, community outreach articles, player and coach bios

Master'S Degree, Sports Management

B.S., Mathematical Economics, Journalism