Jared Sternberg Email & Phone Number

Bridgewater, New Jersey, Us

Neurology:Responsible for leading planning and managing US Commercial product launch for migraine therapy and contributing to launch efforts being US Business Development, US Medical Affairs, US Regulatory, US Clinical, and US Commercial functions (such as sales, marketing, market access, & analytics & insights)•Report to the SD & VP of Specialty Business to ensure coordination, data generation, and alignment across functions, and act as the point person for Commercial leadership.• Partner with internal and external stakeholders to develop strategically aligned HCP and Consumer strategy and tactics for personal and non-personal promotion for anticipated launch in Q1 of 2025Endocrinology:• Lead the development and execution of professional and consumer marketing strategies, tactics, and P&L for Unithroid with responsibilities for $10M budget & ~$110M in revenue• Supported a cross-functional team of 40+ members (including sales, market access, and marketing operations) driving efficiencies that reduced operating expenses by 15%• Collaborated closely with the finance department to analyze monthly financial reports, ensuring alignment with budget forecasts and adjusting strategies in real-time to meet financial targets.• Manage omnichannel campaigns including agency, tradeshows, messaging, & website enhancements• Work collaboratively with sales leadership, including, sales training and operations to support all field personnel and initiatives• Work cross functionally with business development to identify and assess new products to enhance the Endo portfolio

Bridgewater, New Jersey, Us

Lead the implementation of HCP brand strategy across all brands for the Endocrine franchise, including, creative development of marketing tactics to support field sales as well as non-personal and multi-channel tactical execution for Acromegaly and Cushing’s disease. Translate brand strategy into an effective HCP customer engagement plan.• Contributes to the development of the annual business plan• Partner with internal and external partners to develop strategically aligned HCP tactics for personal and non-personal promotion including medical education• Manage speaker bureau and peer-to-peer engagement • Lead organization and presence at society & congress meetings; support sales force in the execution of local society and HCP educational events• Manages/coordinates the work of multiple agency partners, and partners with Marketing Operations to oversee and manage MLR process• Strong collaboration with Medical, Legal, Regulatory partners to ensure compliance across all promotional tactics developed• Identify market research priorities that yield actionable insights to shape brand strategy and direction• Ensure budget aligns with planned annual spend

Us

• Manage tactical execution and implementation for effective pull through of VASCEPA® • Execute the development of key tactics to support payer strategies across various channels (Commercial, Medicare, Medicaid)• Responsible for assisting in developing Market Access marketing plan payer value proposition, and corresponding tactical plan for the market access team• Support Directors of National Accounts (DNA), & Regional Account Management (RAM) teams by providing field based promotional materials, message development, and general support as needed to help increase awareness and value of VASCEPA® • Develop tools for field sales communication of payer wins (pull through strategy/tactic development)• Coordinate, develop, and work with training to develop appropriate messages to ensure field sales is properly trained on national and regional access • Oversee reimbursement services including copay card/Relay Health tactics• Analyze data to maximize the use of copay program to ensure maximum effectiveness

Princeton , Nj, Us

•Prepared for the US launch of Galafold by adopting the global brand strategy and developing strategic and tactical imperatives for pull through to the US market•Managed agency to develop, implement, and communicate core brand messages, product positioning statements, and collateral materials•Championed and managed the Fabry disease unbranded and branded materials through the US Copy Review Board•Developed and implement US market research plan. Provide input into investment decisions and trade-offs to help inform and drive decisions•Assisted in coordinating the related Fabry disease/brand product activities (patient registry, product training, etc.) with Patient Advocacy and Medical Affairs groups to align with the global launch strategy of the brand marketing plan•Coordinated US congress strategy and calendar, attend conventions and ensure timely development of congress materials in collaboration with the meetings and congress team.•Ensured compliance with all Amicus policies and procedures, as well as all local regulatory and legal requirements. Ensure that appropriate systems and processes are in place to meet these requirements.

Toulouse, Occitanie, Fr

• Work confidently and accurately on the development of promotional projects within the confines of tight timelines and small budgets• Built relationships with key KOL’s and work on the development of speaker training programs, and symposia • Responsible for Payor, HCP, Consumer, and Medical Education strategies and tactics • Manage multiple agencies including, HCP, Consumer, Medical Education, & Market Research, and Media • Responsible for overseeing specialty pharmacy operations and the creation marketing communications• Work closely with corporate partners to lead the global launch of Hemangeol® • Work closely with Medical Director to create all Pierre Fabre Pharmaceutical Press Releases• Aided business managers with field rep-ride-alongs and reviews• Supervise and lead efforts for tradeshow exhibits • Oversee group analytics in an effort to monitor the viability, performance, and growth for all territories• Responsible for all training needs including new hire training, and for the launch of pipeline products

Dublin, Coolock, Ie

• Responsible for aiding in the strategic planning and direction of the promotional review process for multiple brands, including but not limited to the COPD franchise and Bystolic• Lead and managed cross-functional promotional review (PRC) meetings• Managed key functions of the PRC process including the build out and management of agendas as a trusted partner of marketing & managed all meeting logistics.• Reported weekly analytics to Operations management to evolve best practices and continuously evolve the promotional review process• Lead special projects for assigned brand teams partnering with commercial leads, medical, regulatory, and other functions to ensure an efficient and compliant marketing operations function• Prepare, maintained and present monthly budget tracking reports to senior management

• Oversaw development of brand website, including site map, site content, delivery and execution• Managed integrated patient support programs which leveraged in-office materials, internet, direct mail, and grass roots programs impacting over 10,000 patients• Participated in development of state formulary cards and targeted managed care programs ensuring Sprix® utilization • Worked with sales training to deliver tactical overviews and competitive programs to field sales and new hires• Prepared and monitored production and sales forecasts. Supported marketing plan, strategy, tactics and budget• Reviewed product complaint trends and reported patterns with suggestions for corrective actions to senior management• Supported marketing plan, strategy, tactics and budget• Managed POA tactical execution, including communication with production, agencies, sales force and senior management• Interfaced with Regulatory, Medical, and Legal teams to ensure promotional materials’ compliance with corporate and PhRMA guidelines and policies• Brand point person for POA meeting and field force Advisory Board. • Supervised Marketing Coordinator and Intern

New York, New York, Us

Managed the US regional advertising department to plan and manage 100+ ad templates per week.• Designed creative ad templates using proprietary Ad Builder software• Worked with outside ad agencies to maintain corporate culture and standards• Designed and developed ads appearing in Working Wealth Magazine• Primary contact for content uploaded to homepage in internal mainframe• Financial responsibility for reconciling billing for production and media contracts• Increased productivity 20% by creating proprietary product management system (SB Linx)

Burbank, Ca, Us

Liaison between NY office and global marketing team launching Disney Fairies franchise, prior to division relocating to Westchester County.•Coordinated day-to-day details of pre-launch, and launch initiatives for the Disney Fairies franchise •Called on book wholesale and warehouse companies to promote & sell imprint titles (i.e., Walden Books, Borders Books, Barnes & Noble) •Collaborated with internal constituents, as well as external agency team to develop strategic marketing and promotional plans to ensure future brand growth