Vice President, Data & Analytics
CurrentWe’re Quigley, an integrated group of performance marketing experts. We help brands overcome the cost and complexity of acquiring and converting consumers to loyal customers to drive measurable business growth.•Led a team of twenty analysts and data engineers, providing impactful insights and solutions to P&G and Chase.•Partnered with internal executive leadership to define strategic vision for department and company wide goals•Presented findings and recommendations from tests and studies to client executive leadership outlining performance•Reduced an extremely high team turnover rate from 85% a year to less than 5% in under two years at the company•Identified organizational gaps for analytics and developed a company wide program for education and upskilling•Architected and built the companies cloud-based data infrastructure in Snowflake enabling data access and governance•Developed and automated predictive models using machine learning to predict objectives within +92% accuracy•Created a standardized Python repository to reduce code development by 75% for recurring production tasks•Constructed a Random Forest model that was able to classify customers likely to cancel service with 85% accuracy•Standardized the ETL process and data normalization across 85 client brands, leading to a 35% increase in insight output
