CRI Genetics is a leading provider of direct-to-consumer genetic testing services. Our advanced DNA analysis helps individuals gain insights into their ancestry, genetic traits, and health-related information. With a team of geneticists and researchers, CRI Genetics delivers personalized reports to customers, empowering them to make informed lifestyle choices based on their genetic makeup.As the Head of Marketing, I am part of the executive team and leading the marketing efforts across all channels. I want to help more people discover CRI Genetics so that they can unlock hidden abilities, reach goals, and get the most out of life.

Social Lingo creates unique social events that promote the sharing of cultures, creation of friendships, and advancement of language fluency. We provide a one-of-a-kind experience that is extraordinarily fun and also broadens the global, interpersonal perspective of every participant. • Created a brand and voice through meticulous messaging, design work, and grassroots activations• Used social media and geo-fenced mobile ads to penetrate diverse prospecting pools• Utilize Facebook, Couchsurfing, Eventbrite, and other non-traditional social media outlets to promote the brand and its events• Obtain revenue streams via sponsorships with brands hoping to reach a targeted market of intellectually curious, travel minded, mostly young individuals

• Drive over 2MM unique visits to the site every month • Responsible for all organic and paid channels, optimizing about $1MM in monthly budget• Grew SEM by 75%, SEO by 291%, Paid Social by 70%, and the overall D2C business by 103% • Devised an entire in-house system of analytics & reporting • Created our e-commerce store and surpassed product sales goals by 260%• Executed partnerships with Walmart, Target, and more • Built an email and retention marketing program • Launched YouTube to over 1.5+ MM Views, a 6% CTR, and an 98% increase in Subscribers • Hired and manage all members of the Growth team• Run lead generation and automated quote response programs• Created a Growth Hack of the Google Nest platform, resulting in a weekly bookings increase of 626%, driving 25% of all D2C business

• Brand engineering through mission statement, taglines, onsite copy, blog posts, and third party advertising • AdWords prospecting, procuring over 80% of new memberships and achieving 100% capacity • Comprehensive SEO execution • Native advertising on Outbrain & Taboola to shift consumer perception of the vertical

• Backpacked solo through six countries• Took Spanish courses at EAFit University in Medellín, Colombia• Achieved Spanish fluency through language exchange in formal and conversational settings• Completed the eight-day "O" circuit in Torres del Paine, Patagonia• Participated in cultural tours of ancient civilizations, such as the Incas and Mayans, from the mountaintops of Salkantay, Peru, to the volcanoes of Antigua, Guatemala, down the Amazon river of Cuyabeno, Ecuador

- Adapted the company through two acquisitions (AOL and then Verizon) through strategic internal partnerships, streamlining and enhancing flow and output, as well as execution of new client facing tools and materials- Lead the transition from a tech-enabled service company to a full consultancy- Pioneered Convertro's UMAP (Unified Marketing Activation Platform), the industry leading solution for combining Multi-Touch Attribution with Mixed-Media Modeling, managing a full team of Data Scientists, Engineers, Product Managers, and Analysts- Mentored new hires across departments as Convertro continued to scale and evolve- Devised custom advanced analyses using user level attribution data, and then productized these approaches by working with analysts and engineers to template them into SQL queries and turn them into dashboard tools- Collaborated with leaders from other AOL platforms across AOL ONE to create synergies and innovate new market solutions for attribution and real-time activation- Marketed and managed cutting edge beta product features such as Viewability, In-App & Cross-Device Attribution, RTB feeds, and more

- Built a comprehensive live webinar program from the ground up -- organizing, marketing, moderating and leading webinars that serve all clients, achieving an attendance rate of over 1/4 of all accounts on every webinar- Script, record, edit and distribute screencast tutorials on the Convertro product and tools- Developed, through webinars and screencast tutorials, a wholly new self-service customer tier, to which 35% of all clients have been transitioned- Manage top tier strategic accounts towards reaching their business goals through attribution marketing- Managed up to 22% of all Convertro clients at one time- Revised training decks and email templates for better clarity and consumption by users with varying degrees of familiarity with big data analytics and attribution marketing- Acted as in-house copywriter and editor for everything from client newsletters to the product knowledge base library

- Coordinated a 10-market, in-theatre simultaneous screening of OBLIVION followed by a live-streamed Q&A with Tom Cruise projected in all 10 theaters and broadcasted online- Led all facets of marketing planning and execution for the film, Island of Lemurs: Madagascar, working directly with Warner Bros. executives, theaters worldwide, and key talent agents- Ran point for all documentary titles by creating and executing detailed marketing plans that included positioning, branding, research, publicity, social media, grassroots outreach, and analyses - Lead a team in executing the first-ever IMAX event at Comic Con Int. - Managed integrated partnerships

- Initiated and fostered ongoing partnerships with brands, including OMAZE and AEG- Coordinated talent publicity tours for filmmakers and talent - Created IMAX film items and leveraged them for online, partner and in-theatre promotions- Wrote marketing copy, including in-theatre tips, talent featurettes, campaign headlines and film titles- Liaised between international theatres and IMAX Creative and vendors to local language version brand and film materials, including posters, trailers, TV/radio, billboards and more- Maintained theatre resources website (with HTML) and marketing master spreadsheets - Ran the $100K+ Co-Op reimbursement program for theatres located in important film launch markets - Managed the Marketing Internship Program, supervising as many as four interns at once

- Manage production investment by overseeing budgetary decisions including casting, staffing, locations, music, editing and more- Write episodes collaboratively and write adjustments as needed on set- Play Noah Stone, the lead role- Build and maintain the website and manage marketing initiatives across social media, press outreach and guerrilla marketing tactics- Spearhead Festival submissions, coordination and marketing. Achieved Official Selection Status for Hollywebb Festival and LA Web Fest, as well as three awards at LA Web Fest.

- Acq-hired to reposition a mobile dating product for the former CEO of Match.com- Re-branded the company - AtZip to Circa - and reinvigorated its personality and resonance to substantially increase users, user retention and user satisfaction ratings- Consulted with the design team to create visually and rhetorically consistent and vibrant branding

- Positioned the brand as a unique, young, social, better way to online date - Wrote memorable taglines and intriguing website copy and curated events - Analyzed user behavior and vigilantly adjusted overall branding strategy- DuoDater was covered by TechCrunch, Huffington Post, MSNBC, CNN, Mashable, and international publications

- Strategically positioned online presence- Optimized paid and organic search results using Google AdWords, securing numerous clients including an exclusive contract with the Fremont Union High School District- Wrote copy and branding materials- Natural Cravings is the 4th largest healthy vending company in California, providing healthier choices to over 50,000 students

- Worked with CDM to integrate all Fox properties onto the my3D Hasbro iPhone virtual reality app - Coordinated Ice Age Marketing Summit - Orchestrated Fox’s presence at Toy Fair, CES, and other conventions - Fostered relationships with corporate giants from McDonald’s to GM to Coca-Cola

- Fulfilled administrative duties for President, VP Film Marketing and Creative Director- Researched upcoming films and industry trends and made presentations to management - Coordinated marketing events and promotional partnerships- Sent and tracked marketing materials and promotional items going to theatres worldwide

- Link-building campaigns executed for 68 different local business websites - Conducted competitive analysis for purposes of online marketing campaigns

- Wrote album reviews for new and upcoming musical releases- Performed final edits for other articles before the release of each issue

- Marketed IMAX releases of Transformers: Revenge of the Fallen, Harry Potter and the Half-Blood Prince, Hubble 3D, and more.- Utilized social media outlets and wrote creative copy- Developed promotional campaigns with theater marketing teams- Organized and leveraged corporate partnerships for cross promotional campaigns

Marketing Analyst in Group Presentation- Developed hypothetical business plan including analysis of current business model and competitors, market research, new market solution, marketing proposal, and cost analysis- Prepared and delivered a PowerPoint presentation of the business plan