My research interests involve solving managerial problems by applying behavioral theory and techniques. I use a variety of data sources (e.g., experiments, secondary data, and eye-tracking) to explore how online reviews influence consumers' judgments and decisions about the various stakeholders involved (e.g., brand, product, and retailer). For example, in Essay 1 of my dissertation, I demonstrate how consumers decide preference between choice options when they are forced to trade-off the average product ratings and review volumes of the various options. This research demonstrates consumers' relative preference between choice options as a function of average product ratings and review volumes (important for the manufacturer), as well as purchase likelihood (important for the retailer).In Essay 2, I demonstrate how false information disclosures by an information portal (e.g., Yelp or Facebook) influences judgments about the brand or product, as well as the information portal. My research is concerned with understanding the underlying process by which various aspects of online reviews influence consumer behavior, and how this influences retailers and providers of information.

• Managed a geography that generated in excess of $5 million annually.• Oversaw a sales force of 11 full-time employees responsible for selling, distributing, and merchandising the Frito-Lay portfolio.• Educated and implemented change on an on-going basis to improve work quality and drive the bottom line.• Recruited new employees to create a diverse and talented sales force.

• Analyzed sales data and compiled the national small electrics weekly sales report.• Organized and supervised the implementation of division SKUs for new warehouses nationally. • Supported inventory control specialists through product distribution and national inventory management.

• Transcribed sales data into Microsoft Excel and proprietary programs.• Researched company practices and presented findings on improving company efficiencies.• Performed off-site PR work for the 787 airplane release.