Jared Wheeler Email & Phone Number

Seoul, South Korea

US Representative for off shore headwear manufacturing group. Helping support brands on headwear design and development solutions.

Philadelphia, Pa

A creative collective focused on preserving the past and educating the present through unique collaborative designs and storied collections.• Drive the design direction of storied based graphics and product creation.• Lead trend ideation and storyboard development that identifies key initiatives.• Translate detailed story directive into trend right looks and designs.• Utilize key manufacturing relations to identify product partner.•. Collaborate and manage designs, product execution, calendar and product launch.• Establish a product map to strategically introduce a product offering.• Build a line plan based on target cost, margins and milestones to authentically tell the product story.• Merchandise and build out a retail landscape to communicate the product story.• Direct and lead the building of content creation and assets (look book / photoshoot / social strategy).•. Write all product copy and story narratives.•. Interview, film and edit content pieces for product support and project campaign. • Sell in assortment to brick and mortar retailer.• Research key product stories, dates and anniversaries to authentically and accurately design a product offering.• Build social strategy and execute consumer facing messaging.

Randolph, Massachusetts, United States

Support the development of the brand strategy and go-to-market planning for the Randolph brands. Contribute in the product development creative and sourcing efforts. • Build product calendar, highlighting key milestones and establish a consistent seasonal flow.• Introduce a strategic line plan that emphasizes and supports brand iconic silhouettes.• Identify key product storied initiatives the reflect the brand identity and heritage. • Review analytic data that identifies the success of a product launch and offering.• Build tech packs of existing and new product categories (headwear/ apparel/ eyewear / accessories).• Rationalize the addition or subtraction of inline SKUs.• Worked along side key collaborative partners in driving energy opportunities toward the brand.• Identify better work flows and procedures to create a consistent, on track project. (Introduced tech packs).• Built out storied initiatives with like minded brand partners (Alpha Industries x Randolph)• Manger the product development team and support in their communication with global vendors.• Secured licensing agreements, submitting art for approval from licensor.• Conduct market research, identifying trend patterns and brand placement. • Introduce new product category to support inline SKUs.• Established and secured global manufacturing partners. •. Presented product directive, overview, go to market strategy and retrospective.

Philadelphia, Pennsylvania, United States

Led in the storied directive of seasonal product creation and consumer communication through brand building initiatives and campaigns.• Implement a structured seasonal roadmap and calendar to establish a consistent product life cycle flow.• Structure brand identity through the creation and implementation of a brand book and style guide. • Direct product creation process from design ideation to asset build.• Creatively and analytically lead in the design and development of a detailed product line plan• Strategize on storied product capsules to drive energy to the brand and our core offering• Led the merchandising of retail initiatives ensuring brand identity was communicated.• Over saw styling and directive of creative campaign content.

Randolph, Ma, United States

Strategically engaged in the curation of the product development life cycle. Guiding each deliverable from ideation to sell through while measuring key KPIs. • Build product calendar, highlighting key milestones and establish a consistent seasonal flow.• Introduce a strategic line plan that strategically emphasizes and supports brand iconic silhouettes• Identify key product storied initiatives the reflect the brand identity and heritage. • Review analytic data that identifies the success of a product launch and offering.• Rationalize the addition or subtraction of inline SKUs.• Worked along side key collaborative partners in driving energy opportunities toward the brand.• Identify better work flows and procedures to create a consistent, on track project. (Introduced tech packs).• Built out storied initiatives with like minded brand partners (Alpha Industries x Randolph)• Manger the product development team and support in their communication with global vendors.• Secured licensing agreements, submitting art for approval from licensor.• Conduct market research, identifying trend patterns and brand placement. • Introduce new product category to support inline SKUs.• Established and secured global manufacturing partners. •. Presented product directive, overview, go to market strategy and retrospective.

Philadelphia, Pennsylvania, United States

Established and led the design directive for headwear and accessories, building a new product category for the brand.• Design and develop seasonal product assortments the align with brand identity. • Utilize strong global manufacturing connections to establish a partner.• Lead in the ideation of seasonal, trend right silhouettes, fabrics and applications.• Introduce the tech pack process for the design of new product and for detailed communication with manufacturing lead. • Build and implement an organized tech pack creation process.• Spec out and identity key product silhouette measurements and details.• Measure the sales analytics of all SKUs defining best seasonal product approach.• Establish a product calendar to capture milestone dates and targeted initiatives. • Build a line plan, capturing target cost and margins.

Hanover, Pennsylvania, United States

Identified, developed and led design strategy for silhouette development in headwear to deliver against targeted business goals.• Establish the design direction for headwear development and seasonal line build.• Build all technical specifications packets for product in development phase.• Ensure consistency and brand standards across all product offerings.• Build seasonal trend boards and establish relevant trends.• Line draw cads and silhouettes for product build.• Direct creative on the headwear offering.• Manage communication, interaction with global vendors.• Plan and track development to ensure timely completion across sourcing/ product line management.• Lead design directive on projects that support key account initiatives (URBN)• Present product offering to sales/ accounts and licensees• Design graphics for headwear and apparel collections.• Identify key colors and fabrics for use in product development• Establish product calendar, tracking key seasonal milestones.• Handle development communication with global factory.• Present the line to key accounts, leagues and school.• Partner with the marketing team to establish creative around season launches.• Write product copy and description.

Greater Boston Area

Composed the design direction and managed the product and graphic build out for both global brand initiatives and regional based collections.• Establish the design direction and graphic build out for all QTM and regionally based collections.• Manage multiple projects, staff and work flow in order to meet deadlines.• Pitch collection concepts to league representatives and school licensing directors.• Oversee the design and development of new product silhouettes (headwear and apparel).• Create trend boards.• Identify a line plan based on trends and collection themes.• Spearhead the introduction and launch of new product categories and licensees.• Strategize with marketing team to execute a retail support package and go to market plan. • Collaborate with distinct lifestyle brands to design and unveil exclusive collection(s). • Conceptualize a compelling product storyline to help elevate brand awareness.• Design graphics.• Story telling through product creation.• Elevate brand awareness through social campaigns and product releases.

Philadelphia, Pa

Provided the design directive for the authentic product line and build out of special collections.• Manage the design and development of the authentic apparel line, from line creation to GTM• Build out a seasonal line plan(s).• Identify key silhouettes and ensure their historical accuracy (fabrics/trims/colors).• Work with vendors on purchasing goods.• Secure player contracts and rights.• Oversee multiple projects, staff and work flow in order to hit deadlines.• Present line to sales team, account buyers and league representatives.• Collaborate with artists and athletes on building unique, SMU pieces.• Work closely with domestic and international factories during the production process. • Establish strong relationships with licensing directors and league based historical authorities (i.e. Baseball Hall of Fame / Basketball Hall of Fame / Football Hall of Fame).