Jared Zerman Email & Phone Number

"Because that's how we've always done it" is never the right answer. I'm a results and goal-oriented leader in sales management and client relations, noted for always seeking a better way to sell, to manage and to analyze. By changing our approach to the market, by changing our pricing strategy, by changing our narrative, by changing our targets and by improving our analytics, I consistently drive improved sales performance, with a career-long history of "firsts."Developed first PC sales planning tool.Sold first digital news sponsorship package (1996); first golf sponsorship in non-golf program; first SURVIVOR sponsorships; first digital sponsorship CBS.com.Created first network sales team fully focused on customized, branded, in-program content.Developed marketplace narratives to drive market share from 40% to 60%, and to shift sales currency to more efficiently reflect audience demographics.Devised new modeling tool for improved sales forecasting and more efficient inventory management.Re-focused client roster to improve audience monetization.Embracing new thinking is the critical thinking.

Listed skills include Advertising, Digital Media, Integrated Marketing, Digital Marketing, and 11 others.