BARBRI Global is a global leader in legal education, distance learning, training, and certification.• Orchestrated end-to-end revenue operations for 50+ person salesforce across 8 distinct business units, driving revenue growth and streamlining processes.• Expertly managed 8 HubSpot instances and Salesforce for all business units, overseeing automation, workflows, data governance, and serving as the point person for sales and marketing reporting and analytics.• Spearheaded the migration from HubSpot to Salesforce CRM, resulting in enhanced revenue reporting and improved sales efficiency.• Devised and managed territory and account assignments, referral programs, forecasting models, and goal-setting initiatives, aligning sales strategies with overall revenue objectives.• Developed Power BI dashboards tailored for management and executive leadership, providing real-time insights and easy access to crucial KPIs, fostering data-driven decision making.• Fostered cross-functional collaboration with the Operations, Product, Marketing, and Data departments to identify growth opportunities, optimize sales processes, and maximize revenue potential for all teams.

Frank & Georgia is an e-commerce fine jewelry store that creates sustainable and dainty jewelry essentials and engagement rings.• Spearheaded revenue growth, achieving a 30% increase in 2021 compared to the previous year by optimizing pricing strategies, marketing efforts, and inventory management.• Managed the website backend using Shopify, ensuring seamless user experience and efficient order processing.• Conducted pricing analysis for all products and services, aligning with market trends and optimizing profitability.• Implemented and managed email workflows and campaigns using Klaviyo, driving customer engagement, retention, and sales.• Created and optimized digital advertising campaigns across Google and Facebook, maximizing return on ad spend and expanding brand reach.• Designed and implemented a comprehensive inventory management system architecture, streamlining material and product tracking and reducing stock discrepancies.

ERW Site Solutions is a privately-held specialty trade contracting firm that builds retaining walls and provides site services. They service the southern United States and are based in Fort Worth.• Led the successful migration from spreadsheet-based sales pipeline tracking to HubSpot, streamlining sales operations and enhancing collaboration among the sales team and estimating personnel.• Developed and implemented sales and estimating KPIs, creating custom dashboards and reports in Microsoft Power BI by pulling data from HubSpot and the bid management system, enabling data-driven decision-making and performance tracking.• Improved and automated sales and estimating processes, resulting in increased efficiency, reduced manual tasks, and accelerated sales cycle.• Redesigned, launched, and managed the company website using WordPress, resulting in improved online presence and lead generation.• Crafted compelling marketing collateral, presentations, and brochures to support business development efforts and enhance brand positioning.• Implemented and oversaw the company's social media strategy, driving engagement and increasing brand visibility across multiple platforms.• Successfully led the comprehensive rebranding of the company, reinforcing its market presence and differentiating it from competitors.