Former NFL partnership account lead turned marketing strategist for brands - with a track record of maximizing partnership ROO and ROI for brands such as Comcast/Xfinity, Nissan, GEHA, Coca-Cola, Anheuser-Busch, Blue Cross, Spectrum, Microsoft, and Smithfield. Has negotiated and managed landmark sponsorship agreements with national, regional and local sports and entertainment properties from the perspective of a rights holder and a brand.Experience includes:- Naming Rights: Lead team in strategy and activation of two (2) NFL naming rights partnerships- Local Sports Expertise: Directly managed and negotiated partnerships with 60 professional sports franchises and 36 collegiate properties- End-to-End Partnership Management: Evolved a top-25 brand’s approach to partnerships over an 8-year period, continuously improving and building best-in-class disciplines in asset strategy, evaluation/valuation, contracting, activation, and ROI/ROO measurement- League Deals: Lead team in management and activation of Xfinity's top partnership with NASCAR (Cup, Xfinity Series); support Olympic/Paralympic, Gaming, Touring Artists (e.g., Katy Perry, Taylor Swift) partnerships as well as athlete/talent endorsements- Partnership Evaluation: skilled in audience, marketplace and competitive analysis; white space analysis; developing partnership KPIs, partnership positioning, and scorecards - whether refining or building partnership portfolios- Partnership Valuation: building impression-based return-on-investment (ROI) and return-on-investment (ROO) models founded in quantifiable data; benchmarking proposals against portfolio ROI/ROO- Ongoing Measurement: manages primary research studies and syndicated research to inform strategy, track success, and optimize partnerships; has made significant gains across varied objectives (sales, business back/reciprocity, awareness, consideration, brand opinion, broadcast exposure, efficiency, utilization)SPORTS BUSINESS AWARDS- Best in Agency Creativity and Innovation Finalist (2023)- 2x Sports Sponsor of the Year Finalist (2016, 2018)- 3x Best in Corporate Consulting, Marketing & Client Services Finalist (2016-18)- 3x Best in Sports Event and Experiential Marketing Finalist (2015-17)
Listed skills include Event Management, Social Media Marketing, Sports Marketing, Sponsorship, and 7 others.