- Developed and executed global consumer and industry press campaigns- Reactively responded to timely media inquiries and developed crisis communication strategies- Positioned C-suite executives as thought leaders at industry events (Bitcoin 2022 Miami, Blockworks’ Digital Asset Summit, Mainnet) and through media coverage from Bloomberg, Fox News, The New York Times, CoinDesk, The Block, Cointelegraph, Decrypt and more- Collaborated daily with content, growth marketing, product marketing teams and subject matter experts across multiple departments to implement the company's external communication strategy- Organized press tours, media sessions and events, and created press materials including media pitches, FAQs, and company statements- Educated reporters and corrected misperceptions about the crypto industry- Storymined with executives to create thoughtful pitches and narratives

- Developed and executed strategic publicity campaigns for Discovery Family Channel and Hasbro Studios properties including My Little Pony: Friendship is Magic, R.L. Stine’s The Haunting Hour, Transformers Rescue Bots, UniChef: Uniting Through Food and more- Prepared press materials including releases, media alerts, talent and executive biographies, pitch letters, tip sheets, talking points and press tour itineraries- Planned and executed press events, tours, appearances and media screenings at high-profile industry events including San Diego Comic-Con, TCA and Upfront- Constantly established and maintained strong media contacts with key journalists across all media with special emphasis on kid and entertainment reporters- Secured trusting relationships with key external partners, including agencies, distributors, production companies, talent and talent representatives- Forged relationships with integral teams within Discovery Communications including marketing, production, social media, ad sales and more

- Developed strategic media plans and spearheaded press outreach for tent pole Animal Planet series and specials across national top-tier consumer and trade media outlets- Led annual 360-degree press campaign since 2011 for PUPPY BOWL, the network’s biggest event of the year:** Managed unit publicity and executed bi-coastal press tour with media coverage including Good Morning America, Today Show, NBC Nightly News, The Colbert Report, The Price is Right, Jeopardy!, SportsCenter, Associated Press, Emmy Magazine, The Washington Post, The New Yorker, People, Rolling Stone, Sports Illustrated, NPR, BuzzFeed and more** Developed and secured in-show celebrity integrations with partnerships featuring First Lady Michelle Obama, Stephen Colbert, Brian Williams and Drew Carey** Collaborated annually with production, marketing and ad sales leads on press requests, media embargoes and high-profile client sponsorships with Uber, GEICO, Universal Pictures and Subaru** Served as media spokesman for ROAD TO PUPPY BOWL adoption events in top markets across the U.S.- Wrote press materials including press releases, media alerts, episode descriptions, character and executive bios, talking points and executive speeches- Staffed talent appearances and interviews, set visits, screenings, media training sessions and industry events including TCA, Upfront, series launch parties and press mixers- Served as New York communications liaison for key network executives- Collaborated with producers, network talent, production companies and PR agencies on a day-to-day basis - Partnered with Discovery Networks International on talent and press requests from international regions - Planed and managed crisis communications for network series and talent - Managed department’s publicity assistant and quarterly interns- Compiled biweekly network press highlights

- Pitched and secured print stories, items and broadcast segments in national and local media outlets including The New York Post, Chicago Sun-Times, Askmen.com, People.com, TMZ.com, USWeekly.com, “E! News,” MTV's “Summer's Hottest A-Z,” “Attack of the Show” and “X-Play” (G4TV)- Secured coverage for Playboy’s 2008 “Cyber Girl of the Year” in national press on MTV, G4TV and popular gaming site, Kotaku ** Kotaku placement generated nearly 500,000 views since June 2008 and was the “Most-read Story of 2008” ** Media coverage and popularity of this feature also led to the creation of Playboy.com’s “The Gamer Next Door” blog- Served as support staff at events- Pitched, organized and facilitated radio tours for Playboy cover models and Playmates in top-25 U.S. markets- Wrote press materials including press releases, media alerts, talking points and bios; contributed to monthly media plans- Established new contacts at national and local print, broadcast, online and radio outlets

- Pitched and secured local print stories/items- Maintained PR department’s media database- Compiled press materials including press releases, media alerts and bios for press kits

- Pitched and secured local print and online stories; coordinated phone interviews with college press- Served as support staff at high-profile celebrity events honoring Rodney Dangerfield, Jack Black, Stephen Colbert, Mike Myers and Jon Stewart- Wrote press releases for “Dr. Katz, Professional Therapist” and “Demetri Martin: These Are Jokes”- Maintained and updated PR department’s media database