Lead partnerships with brand marketing, paid media, shopper marketing, and performance media agencies.Develop and analyze brand digital media, public relations, and content strategy.Develop and continually evaluate strategy for organic and paid social media through a goal first, channel-by- channel perspectiveDevelop relationships with social media channel and platform reps to provide opportunities for beta-tests and deep partnershipsOversee and manage digital media platform processes and budgetManage, produce, and present digital media analytics.Create and update Power BI Dashboards focused on goal, asset type, content focusDrove large increases in digital community, engagement, and traffic to the website.

Develop and execute social media strategy for Brand, Product, Evergreen, and Action Works contentBuild and update guidelines for organic and paid social media through a goal first, channel-by- channel perspectiveCollaborate with Operations and Creative teams to refine process for cross-channel productionOversee and manage social media platform processes and budgetManage, produce, and present social media analytics for campaigns, retail, regions and paid socialCreate and update Tableau KPI Dashboards focused on goal, asset type, content focusDrove large increases in organic community, engagement, and traffic to the website.Instagram: 2015 – 2021 Community Growth – 164%, Engagement Rate – 4.56%Facebook: 2015 – 2021 Community Growth – 79%Twitter: 2015 – 2021 Community Growth – 73%LinkedIn: 2015 – 2021 Community Growth – 476%Integrated Digital CX team onto Lithium Care to establish average response time of under five minutes.Host biannual Digital Marketing Summit focused on department education, process, and strategy development.Research new technologies and third-party companies to develop efficient and innovative sales-driving marketing methods while preserving brand integrity

Manage and operate global social media marketing strategy and budget.Drive large increases in community and engagement.Instagram: July 2013 – March 2014 Community Growth – 184%Facebook: July 2013 – March 2014 Community Growth – 23%Twitter: July 2013 – March 2014 Community Growth – 212%Oversee and operate all North America digital campaigns.Created social media best practices guide and communication plans for athletes.

Oversee and operate social media system.Cover live surf events (contest, movie premiers, award shows, etc.)Publish content across all social media channelsInstagram: 2012 – 2013 Community Growth – 6567%Facebook: 2012 – 2013 Community Growth – 63%Twitter: 2012 – 2013 Community Growth – 64%Curate and publish weekly feature: Social Absorption.Operate User Photo Gallery.Create collaborative marketing campaign to engage users and increase photo quality and submissions.Work hand in hand with clients.Develop working relationships with clients’ employees to produce multi-layered social campaigns.Enhance user engagement experience on website by working with creation team to provide more opportunities.

Lead statewide campaigns, organize events, write grants and lead organization.

Wrote and installed campus wide food policies, created farming projects, wrote grants, negotiated with campus faculty on student policy.