Establish the next phase of growth by building out the sales process and team, managingrelationship with key accounts and defining sales strategy.● Revamped sales strategy to focus retailers and consumers that aligned with missionand social consciousness● Successfully transitioned the brand from an online only partner at the largest prestige beauty retailer to in-store on featured POP

Mentor sales leadership and ensure a smooth transition as key executives exit the business

Oversee distribution and retail partnerships for all of the company’s product lines. Advance global sales team activities, develop market penetration strategies, and build strategic partnerships at the global level. ● Led global brand and product positioning through distribution expansion to Canada, Australia, the UK and the Nordics.● Drove European expansion to France, Germany, Italy, Spain and other EU countries.● Validated future expansion into Asia, Middle East and South America.● As a key member of the executive team, helped Owlet IPO at a $1.2B evaluation.

Collaborated with product, design, engineering, operations, and marketing teams to launch new product features, bring new products to market, and create the smart nursery category. Recruited, hired, developed and led the company's high-performing sales staff. Selected and managed outside agency relationships.● Grew sales by 47%, 72%, 67%, and 42% year over year in 2017, 2018, 2019 and 2020. ● Secured premium branding placement in retail including main aisle, inline and end cap at top retailers ● Exceeded margin expectation by 2.2%

Established and led sales strategy, executed growth-driving initiatives, and oversaw brand and product positioning. Partnered with marketing and finance teams to establish sales goals, budgets and priorities. ● Brokered some of the company’s first breakthroughs into key retail stores, advancing distribution expansion into Amazon, Target, Best Buy, buybuyBABY (a Bed Bath and Beyond company) and Walmart. ● Increased Owlet’s brick and mortar footprint from 100 doors to 4000 in two years.

• Evaluate & assess agency landscape• Provided insights on agencies in the commerce space• Intro agencies that could be a strategic fit to The Stable for M&A• White space ideas for new services offerings• Help identify missing service offerings• Determine the places the business double downBusiness development opportunities• Intro’s to brands that may have relevance for agency across the enterprise• Provide strategic guidance on retail landscape• As distribution grew, shared key learnings and other retail insights• Help determine retailers the business should expand to

Directed company’s growing portfolio of brands and managed all U.S. sales. Formed and owned strategy in the outdoor and emergency channels for sales, product development and marketing. ● Onboarded 27 new accounts in under five months.● Improved turnover rates by re-engaging 46 manufacturer representatives who had become discouraged with the factory.● Positioned EnerPlex to receive premium retail space in Bass Pro Shops, Cabelas and Sportsman’sWarehouse for Spring 2017.

Oversaw all channels of domestic sales spanning online, independent and mass retailers focused on meeting strategic account objectives and sales goals. Managed team of four sales professionals. ● Produced 12% YoY revenue growth compared to the industry decline of 4%.● Launched a product at Babies R Us in a very mature segment exceeding expectations with $1.5M inrevenue in the first six months.● Enabled CEO to be agile and move with velocity in leading the company by developing go-to-marketstrategies and key performance indicators (KPIs).● Improved customer relationships by successfully disbanding a rep program.

Owned the U.S. Outdoor Retail Channel, including the Sporting Goods and Action Sports segments. Forecasted sales and profitability metrics. Managed an internal sales team of three associates and six external sales representation agencies consisting of approximately 30 contractors. Reported to the executive team.● Propelled revenue from less than $1M to more than $45M in three years, transitioning Goal Zero froma start up consumer company to the undisputed leader in portable solar power● Revved up sales 42% for top 15 accounts by creating and launching a successful growth strategy for anew product line.● Relied on sales leader that helped drive to acquisition