Leading overall Search, Shop, & SEO improvements across 8 Williams-Sonoma brand sites (including potterybarn.com, westelm.com, & williams-sonoma.com).

• Led user-facing product development and strategy across both Top and Bottom funnel Browse pages with global reach across 30M+ consumer pages.• Launched new SEO features, including improved Schema markup, page interlinking, SEO text, and new taggable elements.• Managed scrum team of 8 & product roadmap that increased user engagement, retention, & traffic.• Optimized for key metrics like lifetime value, retention & revisit rates, MAU, conversion rates, and click-through rates

Product managed the USA launch for Samsung’s new projector, The Freestyle, across e-commerce & retail stores• Devised go-to-market launch plan, including market positioning, pricing strategy, channels, inventory, and product name• Activated 10 core internal teams, including engineering, marketing, sales, PR, retail merchandising, manufacturing• Wrote and analyzed research study of ~200 consumers to inform pricing, advertising strategy, and overall product strategy

Managed product teams to build strategies and software implementations for high profile clients, including Hitachi, GE, & L’Oréal• Led team of 10 to design 58 AI-based product concepts, pricing, and marketing strategies for Hitachi across 8 industries; setup end-to-end pilot program, prioritized 5-year roadmaps, analyzed 330 user interviews, and analyzed industry trends• Developed product strategies for the expansion of a data analytics firm across 10 geographies; defined target markets and market sizes, analyzed 15 competitors, mapped the value chain, designed portfolio of 6 new products, led team of 4• Managed product team of 3 to design, build, & test SaaS platform for 200 users; included technical program management, user stories, wireframes, analyzing metrics, stakeholder management, and A/B testing• Directed new product designs and customer insight for electric utility client that led to a $300M pilot implementation; wrote user stories, product roadmap, and financial model for a series of products that analyze vegetation growth• Co-developed a new consulting offering that helped tech and industrial clients discover new products capable of generating revenue within 1-2 years; applied across 9 industries, yielded $5M in sales, and boosted firm revenue by 13%• Owned end-to-end project lifecycles including $1.8M P&L, Fortune 100 clients, and team staff of 20+• Nominated for “Employee of the Quarter” 3x by SVP of Global Consulting for outstanding project management

Analyzed product, customer, and competitor strategies for Fortune 500 clients, including Lowe’s, Pfizer, Veeam, Medtronic, Paychex, ETS, Stryker, Hill-Rom• Led and supported 22 strategy projects involving new product discovery, product roadmapping, product-market fit, customer segmentation, market sizing, market share analysis, competitive intelligence, and retail store location planning• Developed global product strategy for a Fortune 500 client’s medical device; led team of 3 to design a low-cost brand for emerging markets in Turkey and Brazil; analyzed 270 user interviews with hospitals & competitors across EU & LATAM• Defined product roadmap & go-to-market strategy for SaaS tech company's product; researched 140 users to identify new product features, product roadmap, customer segments, target audience, advertising channels, & salesforce tactics• Analyzed quantitative user research of 1,000 users across 4 countries for Veeam, a cloud infrastructure company; ran statistical analyses, visualized data in Tableau, built user stories & personas, uncovered pain points & purchasing behavior• Awarded first 100% client project satisfaction report in 2 years and sold $80,000 follow-up project to that clientForbes (2019) - One of "America's Best Management Consulting Firms"Vault (2017) - One of the "Most Prestigious Consulting Firms"

Founded startup that designed and built digital signage for retailers by using transparent LCD displays• Led a cross-functional team of engineers, designers, videographers, & a web developer through an iterative lean design process to create an MVP, branding, marketing collateral, video assets, and a website• Secured funding from a UCSD student-startup incubator after pitching a business plan to a panel of investors