-Creator of Formula Bone, the largest American content brand focused on Formula 1 with over 270,000 TikTok followers, 120,000 YouTube subscribers, and 40,000 Instagram followers-Work diligently with advertising partners to initiate the creation of mutually beneficial long-term relationships

-Provide SEO, copy, podcast, and social media freelance and consulting services-Showrunner and host of Freeze All Motor Functions, the top-rated Westworld podcast on Apple Podcasts with over 540k total listens-Owner and sole operator of the 175,000+ follower @neverstopswiping Instagram account

-Performed full-stack SEO content duties (keyword/organic research, copywriting, on-page optimization, content marketing) with over 100 indexed posts-Served as Made In’s lead copywriter and copy editor, helping bring to life and/or optimize copy across Made In’s blog posts, PDPs, emails, landing pages, videos, paid social, paid search, OOH marketing (NYC subway), mailers, packaging, inserts, cookbooks, TV/radio/podcast ads, and more-Designed and implemented an integrated marketing strategy that increased membership in Made In’s official Facebook group by over 900% (~440 to ~4,000), transforming it into an organic marketing channel that drove sales-Wrote, compiled, and edited Family Meal Vol. I, Made In’s first-ever cookbook, which featured recipes from numerous world-renowned chefs (such as Grant Achatz and Eric Ripert) and raised over $4,000 for a culinary nonprofit

-Curated, captioned, and posted all native and sponsored content on the 1.5M+ follower @totalfratmove Instagram account and 1.1M+ follower @totalfratmove Twitter account, as well as on Total Frat Move (TFM)'s Facebook and Snapchat accounts-Crafted creative and executed lengthy social media and podcast ad campaigns for highly visible national advertisers such as Manscaped, hims, MeUndies, Leesa, Robinhood, and more-Consulted weekly with producers of MTV's television show Ridiculousness regarding the licensure of TFM videos for their program-Worked closely with advertisers and Grandex's in-house ad team to ensure all sponsored content on TFM social met client needs-Relayed applicable social post analytics to advertisers and our in-house ad team

-Managed a diverse team of contributing writers and interns for Total Frat Move (TFM), America's #1 college comedy brand, working closely with both groups to conceive and bring to life imaginative content and disruptive ideas designed to grow, excite, and engage targeted audiences across all TFM's social and digital platforms-Oversaw and copy-edited contributors' work as it progressed from draft through published-Utilized highly targeted channels to identify and onboard new contributing writers on a rolling basis as a means of furthering TFM's content goals-Constantly monitored and modernized KPIs in accordance with ever-changing content strategies-Tracked and examined website and social media performance using various analytics services such as Google Analytics, CrowdTangle, and Quill Engage-Balanced a unique budget consisting of both money and in-kind goods-Curated TFM's social media accounts, which included the creation and execution of traffic-driving, entertainment, and sponsored posts across Instagram, Twitter, Facebook, and Snapchat-Conducted interviews with on-brand personalities such as Luke Combs, Ric Flair, Shane Battier, Rich Homie Quan, and more-Worked closely with the ad ops department to fulfill premium advertisement obligations-Hosted a weekly podcast that frequently ranked in the top 50 of iTunes' comedy charts

-Wrote daily news, sports, and lifestyle articles for Total Frat Move (TFM), Grandex's college comedy site, using WordPress CMS-Handled content direction and web data analytics reporting for TFM's large team of contributing writers-Copy-edited, coded, formatted, brought live, and promoted (via social) numerous contributor articles daily-Recruited, interviewed, hired, and managed in-office interns to assist in the execution of TFM's day-to-day operations

-Wrote daily news, sports, and lifestyle articles for Total Frat Move (TFM), Grandex's college comedy brand, using WordPress CMS-Copy-edited 8-15 news articles/comedy columns a day from May 2016-November 2016 while serving as TFM Manager on Duty-Sole operator of the TFM Instagram account as it grew in followership by over 30% (from ~830,000 followers to ~1,100,000)-Assisted in the execution of advertising RFPs-Appeared in TFM original videos

-Wrote news, sports, and lifestyle articles as a freelance member of the writing team for Total Frat Move (TFM), Grandex's college comedy brand, while an undergrad at the University of Wisconsin-Madison

-Wrote, edited, and published daily news, sports, and lifestyle articles for Total Frat Move (TFM), Grandex's college comedy brand, using WordPress CMS-Published and scheduled editorial content on Twitter and Facebook using HootSuite and Facebook Pages-Used WordPress CMS to manage and curate TFM's "Photos" section

-Operated the Twitter account for Wings Over Madison, a fast casual/delivery restaurant in Madison, Wisconsin-Developed a comprehensive Twitter marketing plan that increased Twitter account followers by over 350% (from ~800 to ~3000)

-Copy-edited news articles for the University of Wisconsin-Madison's independent daily student newspaper-Logged 140+ hours of in-newsroom copy editing experience