Content Marketing Manager
Austin, Texas Area
-Performed full-stack SEO content duties (keyword/organic research, copywriting, on-page optimization, content marketing) with over 100 indexed posts-Served as Made In’s lead copywriter and copy editor, helping bring to life and/or optimize copy across Made In’s blog posts, PDPs, emails, landing pages, videos, paid social, paid search, OOH marketing (NYC subway), mailers, packaging, inserts, cookbooks, TV/radio/podcast ads, and more-Designed and implemented an integrated marketing strategy that increased membership in Made In’s official Facebook group by over 900% (~440 to ~4,000), transforming it into an organic marketing channel that drove sales-Wrote, compiled, and edited Family Meal Vol. I, Made In’s first-ever cookbook, which featured recipes from numerous world-renowned chefs (such as Grant Achatz and Eric Ripert) and raised over $4,000 for a culinary nonprofit