Jared B. Email & Phone Number

Exton, Pa, Us

Exton, Pa, Us

Madison, Wi, Us

Devise year-round, clearly defined marketing, sales, and communication strategies. Create new growth in the ever-evolving market via a complete overhaul of the brand’s image, including a name change and corporate identity through a recent merger. Formulate well-rounded messaging and associated content for internal and external audiences by directing all branding, messaging, corporate communications, sales, and training initiatives. Provide functional and strategic leadership to a high-performance team to expedite sales, marketing, and training activities to support the company’s mission and future growth. Drive business success by leading and coaching training and sales support teams to improve sales and marketing. Integrate corporate and strategic objectives with market insights transforming into responsive workforce actions by leading aggressive change management. Generate long-term benefits by establishing a roadmap to organizational success via multi-year strategic plans with clear direction and objectives.- Created additional income sources by establishing a department for member acquisition from scratch.- Optimized marketing initiatives for greater efficiency by creating and identifying new systems, tools, and resources for marketing and sales professionals.- Elevated the company’s presence and value proposition by leading internal and external communications and marketing campaigns.- Built and managed an annual budget of $5M+.

Madison, Wi, Us

Formulated and implemented comprehensive marketing strategies while planning and executing demand generation campaigns across all channels. Provided leadership and guidance to teams for optimum utilization of the company’s resources and capital through budget management. Accelerated revenue by optimizing market share for three B2B media brands and an annual trade show. Gained access to core audience and improved networking by designing robust event and marketing strategies that ensured achievement of growth targets. Maintained brand at the forefront of customer's mind by developing comprehensive audience engagement and database initiatives for all media titles.- Produced significantly higher ROI to impact the bottom line as a critical leader in an organization that drove efficient marketing, sales, and communication plans.- Led advertising efforts and analyzed marketing campaign performance to increase company revenue.- Generated new business prospects and marketing assets for the sales team to support company goals across all channels, including print, digital, social, PR, and events.

Baltimore, Md, Us

Established the company's brand by leading and executing 100+ multi-faceted national hospitality events for the nation's top retail energy provider and fortune 100 organization and promoted business networking by setting the strategic direction of national sports relationships with the NHL, NFL, and NBA. Optimized promotional efforts by designing solid marketing strategy, messaging, content, and social media plans for higher conversion rates to support national hospitality events. Developed compelling message incorporating competitive positioning and brand strategy to maximize event traction, interest, and ROI with the target audience while fulfilling specified corporate goals and objectives. Adjusted national strategy to achieve and surpass business growth targets.- Recognized for providing "wow factor" event marketing to create customized, memorable experiences for consumers and internal stakeholders.

Baltimore, Md, Us

Planned, managed, and executed complex integrated marketing campaigns and initiatives linked with corporate growth objectives to aid in the company's strategic development. Established and maintained regional marketing strategy and budget, oversaw three marketing associates, and led a regional marketing team. Managed all regional marketing activities to optimize the impact of promotional initiatives and gain high marketing ROI. Created customer-centric marketing solutions to generate new leads and opportunities for the regional sales team.- Constructed a comprehensive strategic sales and marketing strategy with an expected impact of $60M+ locally and $600M+ nationwide.

Richmond, Surrey, Gb

Oversaw, coordinated and executed all marketing campaign deliverables, including online, print, partner relationships, special events, and public relations in B2B and B2C markets across multiple industries for the world’s largest trade show company. Served as the marketing leader for all assigned national events spanning several industries. National events I worked on include New York Comic Con, Book Expo America, PGA Show, ISC West, ISC East, JCK Las Vegas, and BuildingsNY.Developed, built, and launched first-ever VIP hospitality events for several events within the Reed Exhibitions portfolio of brands.Responsible for managing and mentoring four marketing professionals, strategic planning/implementation, budget creation/evaluation, copywriting, customer relations, graphic design, and broad-based partnership/association development.

Dallas, Tx, Us

Prepared and distributed marketing materials targeted at conference groups and resort guests during the first semester of my senior year in college. Marketing channels utilized included print, digital, social, and PR.

Toronto, Ontario, Ca

Championed an exterior home painting business in the summer of 2004 that generated over $87,000 in sales in less than three months.I managed 12 employees while attending my first year of college.Received “Top Quality Outlook of the Year” award in Toronto, ON, for achieving a 10 out of 10 customer satisfaction rating on all 27 properties contracted.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts (B.A.), Marketing/Marketing Management, General