We are pioneering the new way of measuring and optimizing advertising effectiveness across channels by combining exposure, equity and behavioral consumer response - all in a single source, fully opt-in database of consumers!Core Responsibilities:- Be the subject-matter expect for research principles and methodologies- Understand deeply the customer need for data, insights and behavior change on an ongoing basis- Guide the product development through requirement-setting, roadmap orchestration, data architecture, front-end experience- Collaborate on product value proposition- Lead and grow strategic enterprise accounts- Mentor internal customer success individuals to deliver exceptional quality and service

Zappi is an industry-leading automation technology provider, streamlining routine quantitative research projects and integrating them into an user-friendly platform that provides always-on access to customer insightsCore Responsibilities:- Proposed and defined a cross-project client platform, allowing Zappi to go beyond single-project, single-touch client relationships- Helped sales teams attain and solidify enterprise, platform-based client relationships- Work closely and collaboratively with strategic enterprise customers and prospects to use, design and adjust various platform features- Paired with various POs and development teams to infuse the voice of the consumer and the rigor of the researcher- Lead the "meta-analysis" cross-functional team in the development of automated cross-project analyses and tools- Coach and mentor sales and customer reps in scalable account growth strategies

Dual Responsibilities:- North America Kantar Insights Growth & Strategy – across Kantar’s portfolio of companies (Millward Brown, TNS, Added Value, Kantar Media, etc.), build integrated insights programs that solve some of the most complex consumer insights issues facing our companies top strategic accounts- Global Digital Acceleration Team, Media ROI & Creative Measurement Lead – drive growth of media and digital programs into Kantar’s top-grossing global accounts by integrating and scaling our company’s world-class marketing ROI solutions

- Led the Central Region commercial strategy for Millward Brown Digital & Media, taking the business from $4M in annual revenue to $14M in three years- Developed Millward Brown's new digital copy testing platform, complete with a value proposition that addressed unique needs of digital content and provided repeatable, forecastable revenue- Designed strategic growth plans for the region's top accounts and managed said accounts- Developed and implemented training programs and playbooks for Customer Service reps to become more growth-oriented- Acted as the region's digital and media measurement COE for the largest cross-portfolio Millward Brown accountsProject Types Managed: digital ad effectiveness, multimedia measurement, digital content testing, media consumption, CRM activity testing, website evaluation, path-to-purchase, media sales effect

Senior account lead for multiple clients, responsible for new and existing account/client development and overall project supervision including analysis, insight development and operational efficiencyProject Types Managed: brand equity, copy testing, tracking, segmentation, path-to-purchase

- Senior lead for custom qual and quant consumer research projects across a wide variety of clients and industries- Led several marquee accounts in our business unit, growing each of them significantly year-over-year- Trained and managed a team of junior researchers on the principle of research design, sampling, vendor management, analytics, client managementProject Types Managed: segmentation, brand positioning, market sizing, message testing, custom ad hoc

Created a new hybrid role for the company to bridge the gap between Client/Research teams and Field experts

- Design quant and qual sampling plans- Hire and manage data collection, survey programming and data tabulation vendors- Negotiate against research budgets- Set and manage quotas

Led Pittsburgh sales team in the selling and design of local advertisements for the University of Pittsburgh and Duquesne college directories.Skills Attained: sales strategy, self-motivationAcknowledgements: offered the chance to travel and teach under-performing sales teams, 2003 Top 10 Salespeople in the Nation