Jared Covington Email & Phone Number

Lexington, Va, Us

Buena Vista, Virginia, Us

Responsible for creating, teaching and assessing marketing curriculum within the Business Management and Leadership Program, as well as the Faculty Advisor for the university’s newspaper, The Herald, and the Sports Management ConcentrationKey Accomplishments--Grew the core marketing curriculum from 1 to 5 classes, with ~40% of the Business Majors electing to take multiple marketing classes--Advised and mentored nearly 200 students, guiding them to employment with companies such as Marriott, Amazon, Gymshark and Goldman Sachs--Advised and oversaw the post-COVID-19 relaunch of The Herald, with content now reaching hundreds of readers every semester since resuming publishing in Fall, 2021

Sandy, Ut, Us

Working with the top local movie theatre chain in Utah to improve their digital marketing strategy and internal marketing processes, including social media marketing, web marketing, audience and content analyses, SEO/SEM, live event coverage and more. Key accomplishments:--Drove social media growth, increasing overall following by more than 12% and several channels by over 30% in under six months time, especially with Gen Z audiences--Expanded following and content reach organically to additional DMAs in preparation for chain expansion--Trained marketing team to run data analysis and track meaningful metrics pre-, during and post- campaign(s)--Grew reach of existing sponsored content series and launched multiple additional new content series, leading to social accounts' largest-ever reach and engagement, as well as increasing the value of said content for the Corporate Partnerships team

Taylorsville, Utah, Us

Advise around courses offered in the Marketing Program Advisory Committee.

Salt Lake City, Utah, Us

Responsible for crafting and executing the organization’s digital growth and engagement strategy across multiple digital platforms and audiences, leading the charge to engage current fans, drive new engagements and stay abreast of new audiences and technologies. Directly responsible for managing the social, web, mobile and digital content teams. Key Accomplishments:--Refined team social media content strategy, leading the Jazz to rank as a top 5 team across the entire NBA for social follower growth, engagements and impressions --Introduced new data-focused web design and improved content planning, growing web content views by 136% YOY--Grew Utah Jazz app to 4.6MM total app sessions, growing overall revenue by nearly 200%, and introducing multiple new revenue paths--Collaborated with Corporate Partnership team to implement new content planning, digital sales and other internal processes, leading to 20% digital revenue growth over 18 months

Salt Lake City, Ut, Us

Create and implement strategies for YouTube, music, and user-generated content (UGC) for global organization; tasked with creation and implementation of social listening and online reputation management initiatives; Operations Manager for the organization’s public-facing media channel.Key Accomplishments:--Unified organization’s YouTube efforts and began implementation of global online reputation management strategy--Expanded programming, incorporating user-generated content and increasing music programming--Standardized metrics for measuring success across multiple platforms--Began Mormon Channel digital transformation through diversifying programming, expanding marketing and improving the user-interface (UI)

Salt Lake City, Ut, Us

Define corporate social media strategy and corporate social media policy; act as key advocate for social media throughout entire organization; direct all employees in their use of social media; partner with third-parties to expand social reach; represent organization’s digital efforts to press and industry; oversee training and coaching; provide research, insight and analysis to senior leadership.Key Accomplishments--In collaboration with senior leadership. created and implemented a cross-organizational social media strategy, leading to unprecedented growth in followers (increase by 8mm), reach and engagement (mostly organic)--Successfully transitioned the organization to multiple new social networks, including Instagram, Pinterest, Tumblr, Periscope, Snapchat and others--Instituted cross-organizational social publishing technology and policies, laying the foundation for digital transformation, including scalable team structures, governance that encourages innovation and unified success metrics--Envisioned and launched the Intersect Digital Marketing Conference, an internal training event designed to empower employees with real-world digital marketing skills, now in its fifth year with 90% of attendees returning each year

Salt Lake City, Ut, Us

Managed development and/or implementation of new social products, as well as development of new mobile products (apps, mobile web, SMS); evaluated new platforms on behalf of executive management; provided detailed research, insight and analysis for management; lead team of Assistant Product Managers.Key Accomplishments:--Implemented social publishing best practices with key internal accounts--Oversaw development and release of several key iOS apps and SMS campaigns--Began development of corporate social - mobile strategy, helping executive leadership understand the importance of--and potential in--these digital platforms

Salt Lake City, Utah, Us

Course instructor in the school's Social Media Marketing program, as well as a member of the Social Media Marketing Program Advisory Board for the college.

Providing customized marketing, social media and digital distribution solutions for political, entertainment and small business clients, concentrating on: maximizing exposure from PR and large events; integrating social media & mobile options with existing efforts; building and engaging active user communities; understanding and applying social media tools; creating digital and/or physical distribution plans; monetizing content streams.Key Accomplishments:-- Designed all-inclusive Social Media marketing plans for several high-priority program launches on major US-based cable television networks--Crafted and implemented a complete CRM program for NYC-based Bottom Line Training & Consulting, taking them from no subscribers to an active community of 5000+ in under two months across multiple platforms (mobile, online, etc)--Envisioned and created a community-based real-time lead-submission system for an NYC-based non-profit, condensing the work of multiple individuals into one dynamic WordPress-based interface--Created and launched news-focused online community website for political action group, providing them with necessary training and coaching to run their own website and build their community--Built community-based social-media integrated websites for a variety of musicians and bands, training them to leverage the internet and social media to generate awareness and create fan communities

New York, Ny, Us

Led the sales enterprise's charge into the online retail space; created marketing campaigns and accompanying digital assets, including social media, audio and video; translated successes into best-practice standards and actively trained field staff on these efforts; kept upper management up-to-date on new media developments and new opportunities.Key Accomplishments:--Negotiated dozens of new proprietary programs with music retail and third-party websites, leading to sales growth of as much as 300% on select titles--Streamlined communication between retail accounts and Sony BMG departments, eliminating redundancies and leading to significant increases in productivity--Envisioned and launched the Sony BMG Retail Podcasting Initiative, producing a dozen different podcast series, some averaging more than 40,000 downloads per episode. Through interviewing nearly one-hundred artists and featuring them in these podcasts, sales of participating titles grew by an average of 25%--Successfully restructured field staff duties to include digital marketing

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Developed BMG Distribution's Alternative Music Marketing Staff into the music industry's top genre marketing department, growing Alternative genre product market-share to record levels; improved relationships with multiple key independent and national account buyers, all while mentoring BMG's record labels and the field staff on how to do the same. Provided detailed research, insight and analysis for upper management, as well as competitive product analysis.Key Accomplishments:--Transformed the corporate marketing structure for the Alternative Product Development staff, empowering them to efficiently maximize local opportunities, thus doubling their productivity without diluting their effectiveness--Improved owned, ventured and distributed label sales and marketing efforts at independent retail and lifestyle accounts, tripling sales program participation and ROI--Produced several of the largest and most well-attended music label showcases at SXSW, CMJ and the Indie Retail Summit for hundreds of key accounts and PR contacts, solidifying relationships with these clients and launching various gold and platinum artists

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Spearheaded all alternative music marketing for the western region (AZ, CA, CO, HI, UT), including artist retail appearances, multi-state campaigns, and many national project launches, as well as lifestyle/third-party efforts; acted as chief liaison with local retail trade groups for marketing and advertising, and direct sales representative to key members; managed local college marketing team and marketing interns.

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Responsible for field marketing with 100+ accounts in Southern California's Orange County and Inland Empire, as well as direct sales and inventory management at many of these; engaged new lifestyle/third-party accounts for potential partnerships; provided frequent key updates regarding market conditions and breaking trends to national staff.

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Created and implemented retail marketing and street marketing plans across Salt Lake City, Ogden and Provo, with a specific emphasis alternative artists and college press, radio, and on-campus events. Also acted as chief tour contact for all touring artists, and supported regional radio and sales staff as necessary.