• Strategic advisor to clients across a wide range of industries, developing and leading winning digital public affairs campaigns that delivered on client priorities• Established and maintained strong client relations by offering exceptional strategic counsel that achieved client goals on the ballot, in the legislature, in media, or for reputation management• Proactively grew new business opportunities with current and prospective clients, paid and earned media partners, or public and external affairs industry insiders• Managed Unearth production team, coaching and mentoring team members in their career development; identifying innovative branding, web and graphic design, and video production solutions that meet and surpass client objectives

• Led CCSA's Digital Strategy team and the enterprise digital strategy for the organization; executing the development, management, and enterprise operations of all web assets, paid digital advertising, SEO, social media, email marketing, member engagement programs, lead targeting, data modeling & analytics, and technology infrastructure• Drove lead management strategies tailored towards action and engagement within the charter school movement; achieved progressively surpassed goals in engagement and conversion benchmarks while leading the Digital Strategy team• Served as chief internal expert, advisor, and evangelist on digital best practices and digital's role in achieving CCSA's mission and impact in education reform• Key strategic adviser and operations leader, actively contributing to and managing the refinement and execution of our organizational strategic plan• With CCSA's sister 501c(4) organization, CCSA Advocates and its associated Political Action Committees, led digital strategies that elected endorsed candidates

• Served as an interim member of the Executive Team, contributing towards the organization's 2020-2025 strategic plan• Proposed an ambitious enterprise digital strategy that met CEO and Board approval; paved the way for team expansion and prioritization of digital innovation within the organization• Led a large-scale, statewide paid, earned, and owned digital media campaign that secured charter schools' standing in a legislative deal relative to charter school authorization and renewals

• Developed, executed and led full-scale rebranding of the organization; rebrand included the creation of a new brand identity, messaging, logo, collateral, and other various internal and external assets• Led the development of a new public website at ccsa.org, leveraging the rebrand as an opportunity to overhaul CCSA's external presence in a digital-first approach

• Achieved buy-in on a road map for reestablishing CCSA's digital footprint, setting the groundwork for an enterprise digital strategy• Led the development of a new social media program, surpassing FY goals in growth and renewing engagement with CCSA's main channels• Overhauled CCSA's marketing automation platform, achieving significant organizational savings, efficiencies in lead data management and reimagining engagement programs with CCSA's external stakeholders

• Led overall digital rebrand, team members/vendors and execution of a new organization website, reducing bounce rate by 50%, doubling time spent on the site, and tripling lead conversion rates through advanced inbound marketing techniques• Drove email marketing strategy that doubled readership and increased conversions, leading to a 40% marketing qualified lead conversion rate• Established footprint for New Teacher Center’s enterprise digital strategy, serving as internal expert in ensuring best digital practices in online product delivery, overall customer experience and robust enterprise data systems

• Developed and executed as team lead a new organization website, four product microsites and an online community, respectively doubling main site visits, measurably increasing member satisfaction and elevating the digital brand of EPRI through efficient technology transfer• Spearheaded EPRI’s social media strategy and social content development, increasing overall following by nearly 150% while finding new ways to engage with member organizations through industry and EPRI events

• Secured favorable press as spokesperson for Sen. Richard T. Moore; coverage ranged from local to state and national media including WBZ4 Boston, WBUR Boston, WCVB Boston, NPR, NECN, CNN, USA Today and CSPAN• Overhauled Sen. Moore’s main website and developed a then-innovative blog with an “ask and answer” format to engage with constituents• Developed on-the-ground communications strategies including a district listening tour, contributing to Sen. Moore's reelection

• Researched information pertinent to Rep. Smizik’s legislation, including electronic waste recycling, agricultural advisory boards, and statistics relative to the Massachusetts Biofuels Task Force• Drafted and issued press releases• Attended events and hearings and gathered relevant information for crafting legislation

• Researched and examined environmental policies pertinent to Ball Janik’s respective clients • Prepared memos for clients that included relevant congressional hearing testimony and environmental data• Assisted in the development of marketing proposals for the Cities of Tempe, AZ and Oakland, CA