Promoted within one year to replace the former Chief Marketing Officer. Reduced expenditures, increased leads, developed new education programs, managed corporate rebrand, and directed the launch of several new products. Expanded global footprint, helped acquire our largest competitor, developed investor presentations leading to Series B funding, and more.Originally hired to manage a team of marketing professionals spread across the United States and develop internal operations to consistently generate leads for the sales team and strengthen the brand, as well as provide strategic direction during changing corporate initiatives. • Directed a complete corporate re-brand that came in on time and 50% under budget while generating positive press in the media and industry. • Manage the Medical Advisory Board with many of the largest KOLs in the industry. • Develop and manage budget for multiple departments. • Helped develop a comprehensive Voice of the Customer program and implemented a rolling survey of all customers that tracks NPS, Willingness to Recommend, and actionable feedback from customers, resulting in an NPS of 89. • Manage and direct activities at the two largest industry trade shows in America, including interactive surgeon demonstrations and wet labs, generating hundreds of qualified leads. • Redeveloped SLA with Sales division, resulting in a more cohesive and collaborative working environment and a 50% increase in leads generated. • Direct and run a program that is fundamentally changing how the ophthalmic industry operates and will help increase patient access to corneal transplants, including corporate lobbying on reimbursement policy. • Oversee and lead all political lobbying efforts at the state and federal levels. • Manage the Medical Advisory Board and other KOL initiatives. • Helped develop and bring to market multiple products in the healthcare industry, including an FDA approved product.

Lead marketing strategist and operations director responsible for internal business development as well as working with clients in the service, software, and medical industries. Tasked to develop and implement business growth and marketing strategies including website design, email marketing, social media, direct mail, talent recruitment, operational systems, and more. • Developed and implemented marketing and growth strategies for more than two dozen businesses ranging in size from startup to more than $20 million. • Helped medical appliance company in Boston grow from 500 to 4,000 unit sales and gain the largest share of their market. • Assisted a family owned and operated Greek restaurant in Florida develop a comprehensive marketing strategy, including a new website and long-term digital marketing plan that has allowed them to begin franchising. • Tasked to provide in-office services for clients, developing short and long term growth and business management strategies tailored to the needs of the client. • Provided marketing strategy services for international branding and consulting firm along with their clients. • Recruited and managed a diverse team of writers, sales associates, developers, support staff, and designers across two states and implemented new onboarding, training, and retention strategies that boosted employee retention to almost 100% in the past 4 years.

Helped create a company from scratch that now generates more than $2 million per annum. Developed all offline and online marketing strategies as well as scalable operational systems while hiring and managing a team of doctors and support staff. Implemented same strategies to create national dental franchise. • Implemented an aggressive marketing plan that helped the business generate more than $1 million in revenue during its first year with only three employees. • Created and implemented automated operational systems that increased efficiency and allowed for business growth and scalability. • Saved $79,000 per annum in consumables and supplies by negotiating preferred rates with select vendors and procuring items through new channels. • Created and marketed new website that became the top-rated dental practice website in the world (per Alexa) and generated 40+ new patients monthly. • Developed two radio shows, a television show, and two documentary films. • Developed and introduced new employee management and review systems tracking and measuring key performance areas and driving increased expectations and accountability. • Wrote and promoted newsletter for 12,000 recipients, generating 25% monthly increase in subscribers. • Implemented team management systems that reduced training time for new employees, resulting in less management oversight and increased efficiency. • Created a complex safety and HIPAA training program that decreased organizational liability and increased patient and employee privacy and safety.

Co-founded an in-home care agency with a universal care objective focused on high quality, low cost care. Wrote business plan, including a dynamic marketing plan, which helped the company become one of the top agencies in Central Oregon within its first year of business while competing with national franchises. • Developed robust marketing plan that helped the company become one of Central Oregon’s top in-home care agencies in less than one year. • Recruited, hired, and managed a team of more than 20 employees. • Grew company to a total valuation of $485,000 in first 14 months of business. • Developed key relationships within the community to promote and further the objectives of Safe Haven Care and its clients. • Competed directly with established franchises by developing systems to reduce overhead, allowing for lower fees and increased profitability. • Managed all financials, budgeting, and payroll. • Designed comprehensive infection control and safety training program that improved the safety and health of employees while limiting client and organizational risk and liability.

Managed a team of 12 marketing professionals for a multi-million dollar information marketing company. Successfully implemented online and offline marketing strategies including direct mail, email, websites, social media, live presentations, and webinars to communicate ideas in a clear and concise manner and generate new business while strengthening existing business. • Helped develop and implement marketing and business strategies that increased revenue from $650,000 to more than $7 million per annum while expanding responsibilities and taking a larger role in upper management. • Wrote and coordinated more than 500 marketing pieces across 75 campaigns. • Wrote and designed content for multiple high-traffic websites, six newsletters, and presentations to membership base of 650 business professionals. • Developed new programs that improved average revenue per client by 15%, increasing profitability and decreasing new client acquisition costs.