Jared Farber Email & Phone Number

Washington, DC, US

Propagate Partners is a collaborative consultancy that lives at the intersection of digital expertise, marketing strategy, and business development. Our unique approach stems from decades of agency and corporate experience, leveraging these three crucial areas to drive business growth. As “thinkers and doers” we roll up our sleeves and dive into the.

Rockville, MD, US

• Led the agency's digital practice. Successfully brought in new business, while overseeing the client portfolio and constantly evolving approach to maximize operational efficiencies.
• Directed a team of 50 professionals across product & project management, experience design (design & UX), development, paid media, email marketing, SEO, and analytics
• Developed innovative new product offerings to adapt to changing needs including web platform solutions, e-commerce, marketing automation, dashboards, and digital consultancy
• Successfully grew the scale of client engagements from being commonly sub-$100K to $500K - $1.5MM over a 24-month period
• Oversaw a large range of client work, including 8-12 website launches per year, and ~30 active clients accounting for ⅓ of agency revenue
• A sampling of clients includes: Hilton, Engel & Völkers, Kawasaki, Colgate-Palmolive, Coca-Cola, Leviton, Bristol Myers Squibb, VW, JBS, Eastman, and Monumental Sports Network

Washington, District Of Columbia, US

• Responsible for growing the company's digitally driven customer base overseeing all digital operations including web product, user experience, and digital marketing.
• Employed an omnichannel marketing approach to increase new signup volume by 133% while decreasing acquisition costs
• Increased conversion rate by over 3x after implementing a site redesign and 6-months of testing
• Grew digital organization from a team of one to nine across digital advertising, social media, email marketing, product management, and user experience & design
• Developed email & remarketing program that increased conversion of prospects by 38%

Washington, DC, US

• Responsible for the paper’s digital subscription business and engagement of its 50MM digital audience.
• Increased digital circulation (paying subscribers) by over 230% by aggressively testing and optimizing new digital channel opportunities and the conversion path over an 18-month period
• Led all business activities for collaborations with Amazon, including the unprecedented integration of The Washington Post onto 100% of Kindle Fire tablet devices
• Successfully delivered over 90MM emails monthly to newsletter subscribers

Led all customer growth initiatives, and reduced customer acquisition cost from $100 to $20 in 9 months through advertising channel and conversion funnel optimization.

Bethesda, MD, US

Brought to market a directory of verified local service providers for senior citizens and their adult children. Successful exit after 18 months to Asurion.

New York, NY, US

Developed and launched AOL Classifieds and grew it into a top 10 classifieds site in 5 months. Reengineered advertising on AOL Mobile Search which resulted in a 20x increase in monetization

New York, NY, US

Led campaign to improve distribution points, resulting in a positive impact of $20MM annually.

New York, NY, US

Accountable for marketing & distribution, doubled awareness with a 3-month branding campaign.

Bs, Horticulture-Landscape Management.

Mba, International Business And Marketing

Certificate, Innovation Master Series - Design Thinking And The Art Of Innovation