▪ Direct the sales, marketing, financials, and daily operations for this video production and editing company. Manage the logistics for fantasy sports, including content giveaways and VIP prizes. ▪ Manage athlete’s interviews, from initial research and question prep to scheduling the venue (e.g. charitable events or off-the-field) and overseeing post-production wrap. ▪ Audit and direct spending and overall financials for the company, which include project budgeting, vendor contract commitments, accounts receivable and payables.▪ Work with vendors and outsourced personnel on the development of marketing materials; i.e. website, client material, flyers, and promotional event materials. ▪ Lead new business development and establish promotional partnerships to further boost revenue; e.g. drove signups and downloads for an investing app. ▪ Leverage social media (e.g. Facebook, YouTube, and Twitter) and networking to acquire new users. Utilize pay-per-click (PPC) advertising with pixel retargeting. Monitor clickthrough rates (CTRs) and ad conversions. ▪ Conceptualized, developed, and launched new products, such as Gone Streakin’ and Brack Attack to expand market share and retain existing clients. ▪ Researched and hired vendors and service providers; e.g. designer to develop company logo and other branded materials. Also, work closely with an outside attorney to ensure compliance with State and Federal laws for a new, growing industry. ▪ Authored a growth business plan that included marketing and advertising strategies, financial planning/ goals, and policies and procedures.▪ Conceptualized and launched CAS, a new digital sports media business that highlights and promotes area athletes who are giving back to the community. ▪ Established a 501(c)3, non-profit organization, the Class Act Sports Foundation, to provide physical fitness, health, and sports opportunities to underprivileged youth.