- Manage creating, editing, producing video content for brands, product lines,e-commerce, human resources, executive team, training/development and otherbusiness units.- Worked on a massive re-brand project, putting together brand guidelines and standardsas well was automation processes, and targeting new demographics with largecampaigns- Work with customers/clients on aiding them with their digital marketing needs.- Schedule and manage on and off-site productions with talent, freelancers etc.- Create and edit product images, lifestyle images, social videos and content- Assist in the creation and production of 3D-animations for assembly and installationcontent.- Manage and maintain all production equipment, including cameras, audio, lightingequipment etc

• Produce and sustain category, brand and product content across all mediums (including print, web, email, advertising, social media, retail, events, B2B and B2C marketing collateral, packaging, etc.) that align with business plans and marketing campaigns.• Contribute to the Go-To-Market plan and Product Portfolio Plan.• Develop and implement content plans and calendars.• Track, measure and report on performance against KPIs and other identified goals providing recommendations for improvements.• Develop a “brand voice” and implement into all brand copy and key messages.• Initiated efforts to develop and execute a DIY YouTube channel to further brand impressions toward a growing demographic.• Manage DIY blog/vlog and building projects including budgeting, planning, building, creating content and editing video footage.

- Experience managing a marketing department and delegating tasks to better utilize staff talents. As (leader, manager, etc) of the marketing team, I lead brainstorming sessions and make decisions to create new and engaging marketing campaigns and materials.- Designed and implemented marketing plan for professional development department that targeted the primary demographic and utilized the limited budget to its fullest potential- Produced content and material for website that receives on average 244,000 visitors annually- Work with research based departments to help design and improve their webpages to maximize visibility to interior and exterior constituents- Arrange and organize professional development classes by scheduling classrooms, food, professors and electronic equipment- Produce and schedule email marketing campaigns using Mailchimp and Photoshop to build creative and mass emails that reach more than 5000 subscribers

- Piloted the reconstruction and implementation plan for a complete re-design for the universities website, effectively increasing page visits and decreasing bounce rates- Design and maintain two types of digital signage systems, both promotional and interactive. Used knowledge of HTML, and Graphic Design to increase functionality. Signs were based off software designed by Watchfire.- Help re-brand image of college via promotional materials and advertisements to fit the strategic marketing plan objectives, utilizing Photoshop and InDesign- Produced monthly press releases, collaborating with the Vice President of marketing to successfully engage and communicate relevant demographics- Aided other departments in streamlining processes for admissions, athletics, and various academic departments. Met with department heads to make sure needs were met.

- Maintained website development and updates with Hannon Hill Cacade Content Management System. Met with departments to make changes and upgrades necessary to increase pageviews and visibility- Wrote and edited press releases as requested by Director of Public Relations to go to regional newspapers that reach over 80,000 subscribers- Manage entire image library, take and add additional photos when necessary. Fostered a new online system of image management using Smugmug with image tags to ease marketing tasks- Promote events through community calendars that reach around 20,000 unique visitors monthly- Launched an effort to re-brand the colleges image by implementing a new logo and mascot to give alumni and current students an identity that was lacking

- Facilitated in shipping and receiving - Consultative selling to consumers and contractors

- Interviewed athletes and volunteers to create stories for website and newsletter to entertain and inform members about Special Olympics - Recorded statistics gathered from press clippings to track and analyze publicity to make sure we maintain a positive image in the community- Designed email blasts that reached 20,000 subscribers informing them on upcoming events and fundraising opportunities

- Part of core team that launched a new website that won an award from the National Council for Marketing and Public Relations- Fully organized existing image library, and used InDesign and Photoshop to edit and place photos for new webpages - Part of advertising and marketing strategic team that developed and placed advertisements in various newspapers, websites and regional magazines