Jared Groth Email & Phone Number

Whitmore Lake, Mi

I supported Vanguard's global marketing branches, supplying them with appropriate marketing assets and ensuring a focussed global brand identity. ADDITIONAL RESPONSIBILITIES • Part of a team that created/ oversaw all print and digital advertising content.• Managed the Vanguard Pro Team, encouraging collaboration and consistent communication.• Produced studio and lifestyle photography/ video. • Strategized and curated all social media content.• Generated all press release and newsletter content.

Seattle, Wa

* Content generation* Social media management* Video Production* Public Relations* Business & branding strategy

Clients included: Wild Planet Photo Magazine, Landscape Photography Magazine, Smarthouse Creative, Hoya, Tokina, InMyBag.net• Conducted brand audits, identifying key areas of growth, ROI, and rebranding.• Strategic Planning: brand development, SEO, and product launch• Provided a long list of marketing services including art direction, content development & curation, copywriting, web development, social media strategy and management, public relations, and event coordination.

Seattle, Wa

MARKETING MANAGERResponsible for all global branding and communications, media buying, and creative services pertaining to copywriting, print layout, in-store product display, trade show display, and web design. In charge of all digital strategies, including implementation of re-targeting platforms and Google Adwords campaigns. Conducted all analytics reporting.DIGITAL MEDIA PRODUCERVideo Production including generation of all commercial and lifestyle content. Facilitator of all studio and lifestyle photography. PUBLIC RELATIONSResponsible for all press releases and newsletter content. Spearheaded a successful affiliate program. Expanded the ambassador program into an international branding tool.SPECIAL ACHIEVEMENTS• Increased web traffic by 18% (2013-14) including 18% increase in first time visitors.• Increased web sales by 23.5% (2013-14)• Increased the number of quality brand ambassadors (influencers within the photography community) from 6 to 35.• Successfully introduced BlackRapid products into the outdoor channel through specially targeted PR, tradeshow efforts, and re-branding.

Detroit

CREATOR/ EXECUTIVE PRODUCERCreator of Single Barrel Detroit, a production company focused on filming Detroit-based artists performing in unique Detroit locations. Archived at SingleBarrelDetroit.com, the project offered a unique experience with its audience; a chance to experience live music in a visual and intimate way with both the artist and the city.PRODUCER/ DIRECTORProduced and managed a team of directors, DPs, sound engineers, musicians, editors, web designers, photographers and journalists while maintaining a mobile yet professionally organized film set. Responsible for all content on the website.EDITOR1st or 2nd Editor for all videos produced.• Achieved 1.5 million video plays in the company’s modest lifespan.• Voted “Best Local Production Company” by Real Detroit (2010)