Clients include: Bright Health Care, Delta Dental, Wallypark, Revel, PC Richards • Directing media initiatives focused on optimizing clients' Google Analytics data and offline/online sales results

Clients Include: LVMH + New Business [(16+ Active Accounts) Fendi, Dior, Loewe, Hennessy, Belvedere, Tag Heuer, Hublot, Dom Perignon, Fresh, MakeUp Forever, Benefit Cosmetics, Kenzo, Givenchy, Marc Jacobs, Loro Piana, Rimowa](Client cut staff and media spend by over 65% from the world wide pandemic and loss of sales in 2020)• Manage the development of the Programmatic/YouTube team through hands-on keyboard training and performance developmentplans; Establish process to ensure resources are managed efficiently• Lead Programmatic strategy/activation, plan development and budgets using in depth knowledge of the digital media landscapeand industry trends for maximum brand awareness and ROI against KPIs• Spearhead data driven marketing by launching strategic Programmatic executions and more advanced uses of 2nd and 3rd partydata for better personalization• Collaborate within the Dentsu Network and LVMH NA Marketing leads on digital processes and programmatic industry trends• Audited and upgraded all Programmatic campaigns to ensure optimizations were made towards cost effective audiences and SSPs

Clients Include: Heineken USA [Heineken, Dos XX, Tecate, Amstel]• Directed digital marketing strategy, plan development and budgets using in depth knowledge of the digital media landscape and industry trends for Heineken USA for maximum brand awareness and conversions against KPIs• Provided detailed bi-weekly reporting to clients analyzing performance, and regularly made campaign optimizations based on site section, creative unit and size to ensure KPIs were met• Managed the development of the digital investment team through hands-on keyboard training and performance development plans; Established digital team process to ensure resources were managed efficiently• Led data driven marketing for Heineken, launched first DCO campaign and advanced uses of 2nd and 3rd party data for better personalization (M1, SalesForce DMP, Oracle)• Collaborated with Heineken’s worldwide Dentsu agencies to create best practices, case studies and ensured global dashboard hygiene

Clients Include: Boehringer Ingelheim [Animal and Human Health All Brands] - (Client left the agency in less than 1 year)• Led integrated marketing strategy and deployment, budget allocation, implementation, optimization, and analysis across media for all of Boehringer Ingelheim• Cultivated working relationships with client management and partner agencies that ensured plan development adhered to overarching strategies and generated new prescriptions• Enhanced and improved planning process to streamline campaign management and workflow within the digital department

Clients Include: Novartis• Managed planning, development and execution for Novartis digital display and video campaigns• Helped manage a $40MM digital portfolio, reporting directly into Novartis Group Account Director• Compiled and presented monthly client reports measuring success across all channels of paid media• Mentored and managed three Assistant Planners, aiding in prioritization and time management

Clients include: Mercedes-Benz• Oversaw all activation initiatives for the Mercedes-Benz brands, from negotiations to implementation and management • Led the strategy and activation within agencies to launch a national music tour with Mercedes-Benz• Managed client budgets and media flowcharts and worked closely with the finance team on billing reconciliations• Presented monthly/quarterly/yearly wrap-up reports with campaign performance and insights• Trained and managed over 10+ Planners to ensure all ground level tasks were understood and completed above expectations• Created and maintained efficient weekly reporting templates for clients, which in turn were adopted by other digital teams• Strategically planned and executed a social media contest tapping into social influencers for a vehicle launch targeted to millennial males

Clients Include: GlaxoSmithKline, Footlocker, Havaianas, Lord & Taylor and JustWink• Promoted internally within the Omnicom Media Group from PHD to Merkley & Partners to lead Digital transformation for Mercedes-Benz• Developed, executed and monitored multiple digital campaign accounts, each ranging in budget from $100K-$3MM• Efficiently negotiated rates with publishers to provide clients with premium and relevant content• Managed client budgets and media flowcharts, including working directly with the Finance team on billing reconciliations• Built monthly reports with campaign performance and insights for the client• Assisted Media and Strategy counterparts to develop strategic insights, tactical plans and media recommendations to meet and exceed client objectives• Trained and mentored three Assistant Planners in all areas to make sure all ground level tasks were understood and completed above expectations