We’re a full service, digital-first agency working with Tier 2 & 3 automotive retailers and agencies across the country. We have a passion for assisting dealerships with their digital and traditional marketing needs.

Field Vision Analytics is an all encompassing data analysis and multi channel funnel attribution firm based in Baltimore, MD. We seek to keep Tier 3 automotive retail facilities privy of the return they are receiving from their digital marketing efforts. Our thorough tagging and analysis methods combined with our custom built data visualization dashbaords allow for our clients to effectively monitor and evaluate all of their digital mediums while connecting the dots from various sources of data.

As the Digital Operations Consultant for the CAT region, my surface level responsibilities are to advise over 100 of Toyota's Retail Facilities. My primary functions are to increase sales volume, lift closing ratios, and streamline operational/digital processes from a tier 3 level.Marketing Analysis includes:• Review Google Adwords accounts to ensure maximum cost efficiency, reach, engagement, and ad targeting• Employ user experience best practices to improve website conversion and engagement• Utilize advanced data targeting platforms and techniques such as Polk Audience data to target potential in-market consumers• Adjust social advertising marketing strategies to increase market reach and engagement• Execute new marketing programs both for the region and the dealerships using new platforms and mediums• Review marketing budgets to determine cost effective, targeted, trackable advertising programs, and adjust current marketing plans• Create targeted, specialized email campaigns for the region and dealerships using advanced data targetingProcess Improvement includes:• Assisting in the hiring and implementing of BDC departments at large volume dealerships• Analyze and consult on lead handling processes• Implement tracking in the CRM system to adequately source and analyze the dealership• Train new sales staff on the proper management techniques for incoming eCommerce traffic• Train new Internet Sales Managers on proper management of Internet Departments and BDC's

Len Stoler Automotive is a Baltimore based car dealership platform. The various manufacturer brands are everything from Nissan, Ford, and Chevy, to Porsche, Audi, and Lexus. There are 12 rooftops in total and are located throughout the state of Maryland as well as New York.Various responsibilities include but are not limited to:• Created Len Stoler's internet department to streamline the purchasing process and generate qualified leads which resulted in a 10% lift in shown appointment ratios and an 8% lift in closing ratios• Conduct ongoing training sessions to educate the internet department on all aspects of the dealership's selling process from initial contact to closing tactics which has resulted in an average increase of $700 per vehicle• Facilitate weekly benchmarking meetings to review year-over-year statistics, lead count, lead response time, and closing ratios with the internet team to ensure monthly objectives will be reached • Utilize Len Stoler’s Customer Relationship Management (CRM) system, ELEADS, to construct highly targeted email campaigns designed to: replenish pre-owned inventory, strengthen the company’s brand name, or promote repeat business • Develop all Search Engine Marketing (SEM) and Pay-¬Per-¬Click (PPC) campaigns for twelve of Len Stoler’s dealerships to stimulate web traffic and raise lead count • Supervise all e-commerce processes to ensure that the necessary payment processors and gateways are integrated to provide secure online transactions• Generate revenue through multiple eBay accounts for parts that have been deemed obsolete, which accounts for 100% profit once sold• Build rapport for Len Stoler through a Reputation Management Site which allows customers to easily provide feedback, resulting in an increase of our online Customer Service Index (CSI) and a higher Search Engine Optimization (SEO) ranking

• Created multiple blast email campaigns which kept current, potential, and lost customers informed about seasonal promotions Bridgewater Acura was running regarding model specific vehicles• Constructed budgets for various PPC campaigns which brought the highest ROI for all of our SEM efforts on Yahoo!, Bing, and Google• Built and maintained all of our social media platforms (Facebook, YouTube, Twitter, and review sites)• Supported and monitored all company websites through the Original Equipment Manufacture compliance team to verify that all factory guidelines were compliant• Analyzed all lead reports and figures from paid search and third party lead providers to guarantee a satisfactory ROI was delivered• Developed and monitored a text messaging database which was used to distribute information about recalls, appointments, and promotions to the dealership’s customers • Facilitated Bridgewater Acura’s “Xtreme” program which displayed all of our customers who currently own an Acura and were coming close to the end of their lease or financing period• Mastered all of the intricacies of the CRM system “Higher Gear”• Contacted customers whose vehicles were issued a recall, thus resulting in a 20% Repair Order (RO) count increase in August 2012• Trained associates on Acura’s factory platform “Interactive Network,” which included: all marketing reports, campaign creations, On¬-Demand mailers, and updating the “Power of Leads”

Worked along side Vice Presidents to implement new marketing strategies regarding social media and traditional marketing. Analyzed a series of trends collected from various benchmarking surveys to determine what was effective and not for grasping members attention.. Created, organized, and ran a number of events that brought in new members and additional revenue to the organizationAnalyzed a series of benchmarking data reports to determine which marketing tactics were most effective for promoting a variety of programsWorked with multiple VPs to coordinate and promote a number of events including: a triathlon, child wellness classes, and a cruise day family eventWorked alongside VP of health and fitness to promote the new Discover Health programCreated and implemented membership plans that would help to attract new members as well as retain current members

Created a marketing firm whose mission is to keep small and medium sized privately owned firms up to date with the latest social networking trends.. Meet regularly with the owners of these companies to discuss different marketing strategies through social media that we feel will be most effective.. Act as the "voice" of the company by reaching out to current and new potential customers/clients via various social media tools.. Help to improve overall revenue, profits, and SEO generated through our intricate tactics via social media.

Worked with interns and Director of Ticket office during football game days to make sure all ticket holders' tickets were properly accounted forManaged JMU's CRM system inside the Ticket Office by keeping up to date records of all past season ticket holdersMerged/created accounts for new and previous season ticket holdersCompleted all necessary requirements prior to game day, including but not limited to: alphabetizing of tickets being picked up at will-call, designating parking passes to specific ticket holders, and assigning proper seating to customers who bought day passes

Utilized advanced sales skills to convince customers that College Works Painting was the most suitable option for them Simultaneously managed three different painting crews to maximize profitabilityUsed financial skills to properly construct a budget that yielded profitable marginsApplied various marketing techniques to generate awareness to distinguish College Works Painting from competitors