Design Management | Footwear Design | 3D Visualization | Color/Materials | Creative DirectionAs Vice President of Design of New Balance, I lead a global team of designers creating new an innovative products for the athlete and the everyday consumer. I am responsible for setting brand creative direction, inspiring new seasonal designs and creating a unifed brand design language. My teams work across footwear design performance categories from running to field sports to basketball, color/materials design and application, branding design and content creation and 3D visualization. I lead by looking towards the future, embracing new ways of working, promoting diversity in design and accelerating sustainability.

Established innovative creative direction and brand ethos for New Balance to lead to more than double gross revenue in under 5 years. Implemented 3-D visualization to create a Lean™ process for footwear prototype production. Instituted New Balance Design Foundry™ Apprentice Program to train and recruit new generation of international designers. Responsible for creating innovative footwear from conception to production that addressed consumer needs and global marketing objectives.

SeventySix Capital is an early stage venture capital firm that invests in innovation-driven companies in the Healthcare, Mobile, Media & Entertainment, Greentech, and Business 2.0 industries.SeventySix Capital has successfully invested in entrepreneurs who have “re-imagined” how we eat, play, drive, entertain, date, search, and stay healthy. With over $5 billion in revenues, our portfolio companies have supported over 6,000 jobs. We seek to partner with market visionaries to help support big ideas and inspire innovation.

Developed UA's in house footwear division. Established the focus, hired the team of designers, CAD, color experts. Architected, manager and mentor of the footwear design team including industrial design, graphics, CAD, Color/trend and photography. Set creative direction and established a brand ethos for Under Armour footwear, establishing them as a major footwear brand. Directed product creation process and set creative agenda while consistently achieving double digit growth annually. Responsible for creating innovative footwear from conception to production that addressed consumer needs and global marketing objectives• Launched new footwear product lines at Under Armour every year. Categories include running, basketball, football, baseball, slides and kids, delivering over $150 million in revenue • Captured new market share and revenue: Football 25%, baseball 17%, running $60+million in revenue year one, training $40+ million in revenue year one• Implementation and management of product creation process, including line architecture, briefing, design and line reviews.• Created, managed and directed seasonal product photography, catalogs and sales presentations, industry leading 3D modeling and virtual sampling process and in house color/trend team.• Directed brand positioning, creative vision and product design with external design resources to extend the capabilities of UA design department • Creator and leader of innovation and technology platforms, creating a constant flow of footwear innovation• Inspired seasonal creative direction through the creation of design summits• Managed and coordinated UA footwear Product Concept Review, seasonal kickoff meeting for UA’s 60 plus designers, merchandisers and developer• Established best practice guidelines in cooperation with development and factories for product creation process

Responsible for creating innovative products from inception to production that address consumer needs and global marketing objectives. Design manager of the On-field group, Football, Baseball, Soccer and Lacrosse, which accounted for $60 million of gross revenue per year. Set design direction, maintained schedules and delivery of detailed project packages to engineering department. Collaborated with a multi-disciplined team to address all product issues and maintain the design intent. Work with overseas manufactures to incorporate production requirements and raise overall product quality. Mentor and manage a team of junior designers.• Sole designer for all Reebok's on-field NFL and MLB footwear for 4+ years• Created a graphical on-field and on-court presence for the Reebok brand• Worked with marketing to create a new image for Reebok's NBA basketball business, which grew in it’s first three years to $50 million dollars in gross revenue. • Work with Reebok's athletes to design custom footwear including Donovan McNabb, Roger Clemens, Yao Ming and Peyton Manning • Strengthened Reebok's position with retailers by working directly with buyers to create account specific products that fit into their consumers needs and time lines.• Leveraged Reebok's on-field business by designing cross category products that where sold at retail as cross training versions of on-field cleats