Learned extensive product, brand, and cultural knowledgeGained a strong understanding of the New Balance brand identity, as well as consumer, wants/needs allowing for opportunity and forecastingDeveloped relationships with the flagship store team, department teams, clients, partners, ambassadors, and more

Drive marketing efforts in Boston region through community and events

-Effectively founded a lifestyle company with an extreme social media presence through influencer relationships, creative campaigns, content strategy, and public relations-Consistently use Social strategy both organic and paid to reach a target audience for the rollout of new products -Coordinated seeding of products to artists fitting the brand identity to raise brand recognition-Effectively built an e-commerce website for online sales -Manage all photoshoots as well as the booking for photographers and models -Communicated with clients to provide detailed information on products and collections-Identified emerging trends for product development and potential markets for growth-Plan and execute events working directly with partners and venues-Event marketing, working directly with Artists

Utilize social media marketing on Instagram, Twitter, and Snapchat to sell tickets for concerts. Effectively communicate and use sales skills to meet quotas.

Serve in a thriving Expressions location managing all retail duties, including cashier work, restocking, and customer communication. Use visual merchandising skills to create effective and efficient marketing displays. Continually keep up on new shipments and organizing inventory in the back. Commended by management for excellent customer communication.

Fulfill all retail clerk duties in a high-end specialty store. Handle customer-service including POS, sales, and inventory management. Provide high-level product knowledge. Received positive marks for conveying product features and benefits, as reported in customer surveys. Build customer loyalty through fostering stronger relationships. Use expert-level communications skills to zero in on true customer needs.