Jared Macpherson Email & Phone Number

Contract illustration for publishing. Clients include Scholastic, Bakken Books, Usborne, Maverick Arts, Sunshine Books.

Remote

Oversaw creative design across all areas of the business, with tasks including branding, photo editing, social media content creation, digital illustration, motion graphics, video editing, layout and typesetting, packaging, email marketing, website design, pitch deck creation, and B2B presentations. Key Projects: • Established a publishing imprint, designing covers and interiors for multiple cookbooks, illustrations for two picture books for children, and designing all marketing materials, Amazon A+ content, and sale graphics • Email campaign and flow set-up for all ecommerce marketing through Klaviyo including onboarding, cart abandonment, and win-back flows• Created all marketing graphics for 100+ live baking tutorials including instructional workbooks, website graphics, and video promotion

SugarBaked is a custom cookie company specializing in hand-decorated sugar cookies, content creation, and brand collaboration. Online workshops taught through a partnership with HowToCakeIt. Featured on Seventeen, Good Housekeeping, Delish, and Popsugar. Previous clients include EntertainmentOne and American Crafts.

London, United Kingdom

Responsible for maintaining artwork on live games through 3D modelling, content creation, setting benchmark art, marketing materials, and assisting with visual development and prototyping on experimental new features. Contributed artwork to Farm Heroes Super Saga, Candy Crush Friends Saga, and worked on prototyping for Farm Heroes Saga.

Stockholm, Sweden

Defined the visual style of - and created all assets for - the UI system of a mid-core title. Creating numerous screen layouts, tasks included background illustrations, icon creation, shop bundle graphics, and marketing images.

Auckland, New Zealand

As the Design Art Director, I hired and mentored a small team of artists. I oversaw and created the visual direction of 2D assets for desktop and mobile games. Projects included branding, website design, creation of an extensive icon library for context menus, UI elements, branding of in-game products, external and internal marketing artwork, and creation of supplementary illustrations.

International

International

Carabi + Co is an international web agency, with team members around the world working collaboratively to produce quality work. As a graphic designer, I created graphic art and assisted with branding challenges for web design projects.

Edmonton, Alberta, Canada

My duties as an intermediate designer with Plumbheavy included all aspects of the design process such as project planning, design implementation, client interaction, and pre-press. The scope of projects include visual identity packages, a variety of print materials from brochures to annual reports, vector and digitally painted illustrations, food and beverage packaging labels, and large format banners and signs. Clients ranged from independent business owners to federal government, each with a distinct set of requirements within which I had to adapt.

Halifax, Nova Scotia, Canada

Worked on, and managed numerous projects independently and collaboratively at all stages of development. Met with clients to establish goals, conceptualized and designed various print items, completed informational illustrations for publications, and completed jobs requiring a strong knowledge of conceptualization, image manipulation, layout, illustration, and all areas of design while staying true to the Parks Canada identity. Was hired for a second internship a year after my initial four month term was completed.