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After 15+ years of navigating the evolving world of business, brands, marketing, content creation, and communications, I’ve learned a thing or two about resilience and rolling with the punches. I’ve built programs from scratch, fixed broken processes, and forged strong relationships with colleagues, partners, and teams who didn’t always speak the same language—but we figured it out. Together.I thrive at the intersection of ideas and people. I’m the person who tries to ask the right questions when the questions matter, who listens carefully, and who is always looking for ways to align goals, even when the path isn’t obvious. My career has taken me through startups and global enterprises, where I’ve learned to adapt, build from nothing, and get results--often navigating more ambiguity than I imagined was possible.Now, I’m ready for a new chapter. I’m drawn to industries and opportunities that prioritize people, make a difference, and bring a little more good into the world. Whether it’s sustainability, education, healthcare, or something unexpected, I’m here for the work that matters. I bring creativity, grit, and a good sense of humor to everything I do—because let’s face it, you need all three to thrive these days.At the heart of it all, I value honesty, empathy, and the belief that we’re all better when we work together. If you’re looking for someone who’s as experienced as they are human, someone who’s not afraid to scrap, smile, and stay optimistic no matter what, let’s connect. I’m ready for my next great challenge.- Strategic Thinking & Planning- Program Creation & Management- Cross-Functional Collaboration- Team Leadership & Mentorship- Creative Problem Solving- Relationship Building & Stakeholder Management- Communication Strategy (Internal & External)- Change Management & Adaptability- Process Improvement & Efficiency- Market Research & Insights- Data-Driven Decision Making- Budget Oversight & Resource Allocation- Performance Tracking & Impact Analysis- Event Planning & Execution- Initiative Ownership & Execution
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Sr. Manager, Alliances & Partner MarketingKasten By Veeam | #1 Kubernetes Data Protection Sep 2022 - Jan 2024Columbus, Ohio, Us- Planning and collaboration with internal & external cross functional business leaders to define technology alignment and joint value prop, define routes to market and build GTM strategy.- Alliance building and relationship management focused on establishing strategic cloud native partnerships. - Drive and orchestrate creation of partner messaging and positioning guides, solution briefs, thought leadership articles, demos and webinars. - Delivered exceptional results as a product and partner marketing strategist, driving 1,200 leads through global demand and lead gen programs that established new pipeline creation through partner technology solutions.- Plan, coordinate and facilitate partner event sponsorships and networking receptions targeting net new accounts and prospects.- Key Partners: Red Hat, AWS, Microsoft Azure, Google Cloud, Oracle, Capgemini -
Partner Program ManagerSuse Sep 2020 - Sep 2022Nürnberg, De- Strategy & planning with global program team to create, approve, implement, & communicate program requirements, benefits, incentives & enhancements for ecosystem of over 10K active partners .- Exploration & implementation of PRM tools and processes targeting an enhanced partner experience. - Ownership & project management for the program PRM, including site redesign, scheduling and implementing updates, UI/UX, and site content.- Developed and implemented a comprehensive program content strategy and communications plan. Increased portal logins 40% and increased overall engagement by raising the average user ‘time on site’ 3X within 6 months.- Increased program awareness and engagement through aggregating relevant topics, writing and creative content development. Owned outbound partner communications, raising open rates by 15% and click through rates 30%. -
Marketing Manager, Solutions PartnersSuse Jan 2020 - Sep 2020Nürnberg, De- Development of solution partner marketing guidelines & process.- Collaboration with Partner Managers on content creation, webinars and supporting sales enablement material.- Created partner content bill of materials for 5 ISV partners. -
Global Partner Marketing, Alliances & Embedded SystemsSuse May 2016 - Jan 2020Nürnberg, De- Developing and executing integrated marketing campaigns, activities and joint go-to-market initiatives that support hardware/software solutions with strategic technology partners.- Creation of messaging & positioning frameworks and content strategy + writing and creative direction for program content, guides, flyers, solution briefs, videos & animations.- Collaboration with sales on business development initiatives. Market research, sales collateral, presentations, event planning/execution and demand/lead gen campaigns.- Conducted new market research, competitive intelligence gathering and ran think tank focus groups to align product features with end user needs. This guided the creation of content and digital campaigns that tripled pipeline over 2 years and produced leads that turned into more than $3M in ARR.-Key Partners: Cisco, Supermicro, Dell EMC, Teradata, Hitachi, Arrow, Ingram Micro -
Director Of CommunicationsHzo Dec 2015 - Apr 2016Morrisville, North Carolina, Us- Work with senior leadership to develop and implement communication plans focused on helping define goals and values that help the company execute on business objectives and sustained growth.- Manage external PR agency and in-house communication, providing messaging, collateral and important resources to company agents and internal teams.- Collaboration with executive team on culture development initiatives and transparent internal communication.- Coordinate and drive partnership announcements and company news, working closely with CEO, CSMO, and technology development teams on positioning and key market messages.- Drive and develop brand positioning and value through thought leadership positioning, creative content, copy, advertising and digital marketing. -
Sr. Marketing/Brand ManagerHzo Sep 2013 - Dec 2015Morrisville, North Carolina, UsResponsible for the development and oversight of strategic content, communications, marketing and brand building initiatives. An idea generating leader and integral part of a small but highly collaborative and effective team that has bootstrapped successful elevation of brand awareness and equity, established and strengthened SEO and digital web presence and developed thought leadership that has helped capture market share and drive new business. Content | Branding | Communications & PR | SEO & Digital Marketing | Event Planning & Management -
Content & Marketing Director, Account ManagerStartup Ready May 2012 - Aug 2013Management of ecommerce and web design/development projects, creating and executing marketing plans, advising on content strategies and enhancements. Active biz dev, responsibility for account oversight and day to day client relations. -
Marketing ManagerHotwax Media Jun 2011 - May 2012Salt Lake City, Ut, UsSpecializing in content strategies, inbound marketing, social media, client relationship management and team leadership to ensure project success on time and on budget. Emphasis on listening to and communicating with clients, managing internal teams and exceeding expected results. -
Sole ProprietorSyntax Solutions Jan 2010 - Jun 2011Production of compelling content and thoughtful editing services for a wide range of business needs including technical and creative web content, internal/external communications, ad copy, SEO articles, blog posts, business plans, brand messaging and content consulting.
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Pr ManagerOverstock.Com Dec 2006 - Aug 2007Midvale, Ut, UsActive internal /external communication to better align business with its users and shareholders. Targeted consumer outreach and external agency management that focused on core value propositions. Acting as company spokesperson and press contact on business and financial matters. -
Pr/Branding CoordinatorOverstock.Com Oct 2005 - Dec 2006Midvale, Ut, UsAssist in developing and managing brand-centric projects to promote awareness and positive corporate image. Active participation in partnership outreach, internal communication, press release drafts/edits and other branding/advertising projects. -
Affiliate ManagerOverstock.Com Feb 2005 - Oct 2005Midvale, Ut, UsFocus on building and growing affiliate partner relationships while hitting and exceeding specific revenue goals. Excelling in account services and marketing promotions. -
Contributing WriterThree Magazine Jan 2006 - Aug 2006
Jared Matkin Skills
Jared Matkin Education Details
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University Of PhoenixMarketing -
Salt Lake Community CollegeGeneral
Frequently Asked Questions about Jared Matkin
What is Jared Matkin's role at the current company?
Jared Matkin's current role is Strategic Leadership | Marketing, Content & Communications | Program Management | Cross-Functional Collaboration | Driving Growth & Impact.
What is Jared Matkin's email address?
Jared Matkin's email address is ma****@****hoo.com
What is Jared Matkin's direct phone number?
Jared Matkin's direct phone number is +180126*****
What schools did Jared Matkin attend?
Jared Matkin attended University Of Phoenix, Salt Lake Community College.
What skills is Jared Matkin known for?
Jared Matkin has skills like E Commerce, Marketing, Social Media Marketing, Press Releases, Content Strategy, Seo, Web Content, Crm, Web Analytics, Online Advertising, Public Relations, Sem.
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