Responsible for developing comprehensive public affairs policy and directing public relations for Utah’s Department of Environmental Quality.• Developed strong relationships with leadership, through training, coaching and mentoring on how to conduct and control interviews, also elevated awareness among the public, regulatory bodies and legislators• Influenced leadership to approve the use of social media to control the message and create the story which increased DEQ’s audience by 200% and cultivated relationships with journalists and stakeholders• Setup and continuously activated protocols internally and externally to address communications during emergencies, resulting in a measurable increase in teams’ effectiveness and unified messaging • Sustained community relations through consistent contact with government agencies and informing internal and external audiences of ongoing issues • Implemented plans and coordinated measurable campaigns, under tight deadlines and high-stress situations• Recognized for thriving in a fast-paced, dynamic environment, working effectively with all levels of management to craft effective messaging using multiple channels and mediums for delivery

A hybrid marketing position that required creative and technical chops to help drive aggressive sales growth through digital and traditional channels.• Managed key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms• Assisted with the day-to-day marketing support of a 25-person national sales team, including planning and executing quarterly marketing plans• Proactively sought out, identified, and evaluated innovative opportunities which increased lead generation

Worked with a large sales team to help them optimize marketing campaigns, events and resources to build their sales pipeline in K-12 and higher education.• Assisted the nearly 40 persons sales team in generating leads, uncovering opportunities and retaining existing clients, which resulted in an over 50% increase in registration for a 16-event symposium series• Planned and executed end-to-end field marketing activities, launching a lead-generation tool which resulted in 10-20 fresh leads a week to various regions• Developed customized campaigns to drive demand generation in targeted regions, used a multi-channel, integrated marketing approach and leveraged webinars to create nearly 80 additional leads monthly • Recognized as the fastest growing department in the organization, achieved by measuring and analyzing the results of field marketing, keeping the end in mind of continually upgrading programs for optimal results• Executed on regional market plans, and lead-generation activities including campaign execution, tracking and reporting of Marketing Qualified Leads, and development and design of field collateral• Leveraged Eloqua (marketing automation tools) to increase demand generation

Built community consensus around the candidate, resulting in a landslide victory for both the primary and general elections, while overseeing press relations, the campaign's messaging and promotions in the media.• Executed all visual communications and creation of campaign materials including web design, graphic design and promotional items• Developed, planned and implemented creative publicity programs based on the strategy to promote a campaign for Salt Lake City Council, while managing multiple day-to-day publicity activities• Directed PR program execution including press releases, live events and the campaign’s media engagement

Worked within a multi-service agency acting as a link between clients and the agency, ensuring continuous client contact throughout campaigns with a minuscule budget that was never exceeded.• Executed and authored a revolutionary four-phased PR campaign, building a strong and active customer base at 4% the cost of traditional campaigns and skirted the gatekeepers of the old-media world• Supervised a staff of 4 in designing and executing creative communication strategies, developed and coordinated marketing efforts through press releases, blogging and social media community engagements • Met on average 20 clients and 30 prospects per month to identify advertising needs and make sales pitches

Responsible for establishing and executing all acquisition campaigns and managing ongoing subscriber retention strategies for The Salt Lake Tribune and Deseret News.• Saved company $800,000 per year through the development of web-based marketing• Worked with contracted sales agents in the field to manage as many as 200,000 subscriptions at once• Oversaw the Newspapers in Education Program, which provided 30,000 newspapers a week to schools• Consistently influenced stakeholders with competing agendas to proceed on a unified path, often forcing one entity to concede an important plank in their platform • Helped ensure advertisers received value through synergizing with all MedialOne publications and brands• Received unified praise from both clients and consumers for the effectiveness of advertising campaigns

Responsible for the overall quality of materials published by The Salt Lake Tribune and Deseret News’ joint-operating company. Supervised and directed the activities of 10 staff members.• Oversaw and coordinated the publication process acting as a liaison between departments to include but not limited to editors, authors, photographers, art directors, printers, newsrooms and sales staff• Responsible for the preparation and management of nearly a $100,000 budget • Demonstrated extensive knowledge of various press styles, working knowledge of newspaper publishing and knowledge of management principles and practices

Writing, editing, project management, graphic design, photography, printing, business development, marketing, advertising, news wires, direct mail, sales collateral, copywriting, print advertising, radio advertising, breaking news.

Developed and launched the keystone of MediaOne’s niche publication initiative meant to diversify the company’s traditional newspaper advertising base.• Created and managed the production of Utah CEO Magazine’s, netting $180,000+ in revenue during tenure • Supervised production efforts through editing, writing and publication layout. Served as a liaison between sales staff and publishers