Lead Digital Analytics Specialist - Web
CurrentManaged enterprise client projects strategies and teams, while developing and maintaining internal Google Analytics best practices.- Lead analytic projects resulting in an 85% renewal rate and 125% growth in contract revenue- Provided and maintained detailed data collection architecture to help clients drive more efficient ROAS- Constructed and maintained KPI reporting dashboards for stakeholders to easily report KPI performance - Designed template training and data collection documents to increase internal team efficiencies by 40%- Managed internal product champion team driving towards team and product excellence - Developed internal product knowledge base and produced multiple external facing client resources - Upskilled on new products, industry best practices, and data governance attaining multiple certifications