▪Manage and create content across diverse digital platforms, including websites, social media, emails, and landing pages using programmatic language to enhance targeting and engagement.▪Balance storytelling and selling to engage our audience effectively through personalized email campaigns and targeted messaging.▪Collaborate with various departments and third-party agencies to ensure content quality and consistency, leveraging programmatic tools for seamless integration.▪Create and schedule campaign themes, working closely with product managers, internal teams, and third-party vendors to optimize email programmatic language and campaign performance.▪Analyze content performance and make data-driven improvements, leveraging insights to refine targeting and messaging strategies.▪Create content specifically for non-exempt/hourly audience, emphasizing Diversity, Equity, and Inclusion (DEI) in attraction and retention efforts, utilizing programmatic language to tailor messaging to diverse audiences.▪Build non-exempt/hourly toolkit items for events and onsite needs, incorporating programmatic elements for enhanced efficiency and effectiveness.▪Partner with Talent Acquisition and hourly sites to identify employees for recruitment marketing materials, leveraging targeted approaches to reach the right candidates. Follow Talent Acquisition and Employer Brand agreed-upon processes to support hourly sites, integrating programmatic tools for streamlined workflows.▪Develop and implement processes for identifying traditional and digital advertising needs, utilizing targeted advertising solutions for optimal campaign performance.▪Conduct research on market conditions in local, regional, or national areas to identify potential marketing opportunities, leveraging data analysis for market insights and targeting strategies.

▪Conceptualized and edited creative video content for social media, resulting in increased brand awareness and recruitment efforts.▪Curated visually appealing and engaging pictures for social media and crafted compelling copy to accompany each post.▪Utilized dancers as influencers to support the brand's outreach and engagement efforts.▪Strategically managed content calendars, setting and achieving social media goals while consistently tracking analytics and performance.▪Elevated brand presence and secured $5K in scholarships and recruitment funds from AT&T and Ciara through successful community engagement initiatives

▪ Developed and executed a comprehensive digital content marketing strategy that encompassed organic social media, blog posts, website content, and e-newsletters.▪ Designed and executed targeted email campaigns for prospective students, resulting in increased enrollment, utilizing marketing automation for personalized and timely follow-up communications.▪ Created high-quality, informative, and engaging content that attracted and informed target audiences while effectively promoting the brand.▪ Ensured that all content was consistent with the brand's tone and voice, optimized for search engines, and adapted for various digital platforms.▪ Conducted data analysis and generated performance reports based on KPIs to measure the success of digital marketing initiatives.

▪Collaborated with external media agencies to develop, launch, and manage highly effective media plans, leveraging data-driven insights to continually measure campaign effectiveness and optimize strategies for maximum ROI.▪Source and collaborate with influencers to enhance brand reach and engagement through programmatic influencer partnerships.▪Ensured all marketing initiatives aligned with clients' strategic goals and objectives, providing expert guidance and recommendations to enhance outcomes and drive success.▪Expertly managed social media advertising campaigns across multiple platforms including Instagram, Facebook, Pinterest, LinkedIn, and others, achieving exceptional reach and engagement for clients.▪Identified and capitalized on marketing opportunities across diverse American markets through innovative partnerships, impactful programs, and effective tactics, contributing to significant brand growth and visibility.▪Crafted compelling email communications to attract and retain customers, consistently achieving final conversions and driving substantial revenue growth. Utilized programmatic email techniques to enhance targeting and effectiveness.

▪Led and mentored a team of direct reports, providing continuous support, guidance, and mentorship to ensure optimal productivity and success. Effectively assigned tasks, monitored progress, and evaluated workloads to prioritize responsibilities and meet deadlines efficiently.▪Spearheaded a highly successful social media campaign, meticulously crafting all content using Hootsuite and executing a comprehensive social media strategy that garnered significant attention and results.▪Presented key findings and recommendations to City of Atlanta council members on behalf of the Executive Director and myself, demonstrating exceptional communication skills and strategic insight.▪Developed and executed targeted email campaigns, employing A/B and multivariate testing methodologies to optimize open and click-through rates. Achieved remarkable results, including a 40% open rate and a 33% click-through rate on all emails sent.

▪Spearheaded the conceptualization and execution of dynamic and impactful marketing campaigns, significantly elevating brand awareness and driving unparalleled engagement.▪Crafted compelling and highly effective communications across various channels, including advertising headlines, website content, and social media posts, resulting in exceptional campaign performance and tangible results.▪Ensured the maintenance of a consistent brand voice and messaging by meticulously crafting copy that adhered to client guidelines and reflected the desired tone of voice.▪Presented comprehensive campaign concepts and strategies to both internal and external stakeholders, adeptly articulating the value and impact of marketing initiatives to garner widespread support and alignment.

 Managed and enhanced the social media presence of Band Room Nation by updating and promoting activities on Facebook. Produced captivating promotional videos for social media using Final Cut Pro, increasing audience engagement and reach.  Served as a creative director for all photoshoots, ensuring that the brand and events were effectively promoted and highlighted.  Successfully directed the inaugural BRONAA (Band Room Nation Achievement Awards), showcasing exceptional talent and achievements, and awarding scholarships.

- Oversaw marketing needs of the company and translated those into business solutions- Developed and led the Marketing Representative team, including monitoring sales calls, providing guidance and directing community involvement - Helped drive overall CRM and direct marketing strategy - Managed content development for Facebook, Twitter, LinkedIn, Snapchat and Pinterest to ensure they were aligned with the brand and business goals - Handled creation and delivery of press releases, advertisements, and other marketing materials - Created the social media strategy and managed day to day social media operations - Monitored effectiveness of SEO plans and created the roadmap for accomplishments

- Updated and increased followers on Instagram, Facebook, Google+, LinkedIn, and other social media outlets for a wide variety of small entrepreneurs while enhancing their brand- Utilized Hootsuite and other social media clients to pre-schedule daily post, engage with potential clients, and increase awareness of Listatrade and/or their clients- Created the social media strategy for clients and coordinated with stakeholders across the company- Dispersed and generated newsletters and blogs to email user groups using Constant Contact

- Scheduled, programmed, and developed content for The Artmore Hotel’s blog using Wordpress - Maintained, updated, responded and promoted to all of the hotel’s Facebook and Twitter activities- Initiated Instagram campaign and monitored/commented on trends in social media- Produced, edited, and shot videos for the blog and YouTube- Developed on-site body content, meta descriptions, and page titles in support of SEO strategies

▪Spearheaded "Turn it Blue" Viral Marketing Campaign, aligning the Athletic department with fans through effective use of social media platforms▪Efficiently managed online advocacy efforts, creating compelling content, executing community outreach and promotions.▪Devised and executed targeted advertising campaigns across local and national channels, maximizing reach and driving impactful results.▪Amplified social media engagement and link clicks through meticulous A/B testing and optimization strategies, culminating in a remarkable 90% increase in clicks and a 200% surge in overall engagement.▪Offered a comprehensive suite of marketing services encompassing programmatic media, search, social media, television, radio, print, and direct mail, catering to diverse audience segments and channels.▪Directed online advocacy efforts with finesse, curating compelling content and executing community outreach and promotions to enhance brand visibility and engagement.