- Responsible for paid digital advertising initiatives for both Direct and Marketplace divisions of the company.- Develop strategy and tactics across social, search, affiliate and display programs to meet ROAS goals, acquire new customers and drive overall profitability for the business.- Create, monitor and optimize Facebook and Amazon sponsored ad campaigns.- Oversee external partners responsible for SEO, PPC, and Digital Display efforts.- Analyze performance data to build insights and recommendations for future investments.

Develop and execute the company’s social media strategy, developing brand awareness, generating web traffic and coordinating content for all social platforms:• Maintain company-owned Facebook, Instagram, Twitter, Google Plus, Pinterest, YouTube, Linked In, and more accounts on a daily basis.• Execute and optimize Facebook Advertising• Curate content for applicable social channels.• Execute sweepstakes, contests, and sales across social channels, including co-promotions with other brands.• Build and maintain relevant reports and analytics related to each social account's performance.• Establish a large and passionate social following.• Advise improvements and maintain company owned “community” site.• Acquire content for supplemental community site.www.facebook.com/legendarywhitetailswww.instagram.com/legendarywhitetailswww.twitter.com/deergearwww.pinterest.com/legendarywhitetailscommunity.deergear.com

- Oversaw a team of up to six people and were consistently recognized as a top performing team within the company.- Helped to grow the company’s bottom line by developing multiple processes that allowed the company to operate in a more efficient and effective manor.

- Processed all incoming and outgoing packages with speed andaccuracy.