President & COO, thrv.com. I align cross-functional teams with their customers' unmet needs to create value at PE portfolio companies and large companies including Google, Microsoft, Dropbox, Twilio, Verily, Twitter, and many others. My work leads Product, Design, Marketing, Sales, and Research teams to develop customer-centric strategies, differentiate their positions, craft resonant messaging, and prioritize their roadmaps to satisfy unmet needs and seize market opportunities.Here's what just a few customers have said about my work:"The JTBD Design Sprint was the best thing we've done as a team at Target. We were really successful and jobs was such a pivotal aspect. We started thinking completely differently. We turned the top line revenue growth around completely. 12-18 months after we were deep into Jobs we were growing 25+% top line per year. We saw a 20% increase in NPS. The teams were focused; they were aligned.” --Matt Bjornson, Director of Product, Target Registry"I was blown away by how much we accomplished and how much alignment we achieved across our cross-functional team in the thrv JTBD Workshop." --Jim Contardi, CEO of AutoQuotes"Engaging with the JTBD framework and the thrv JTBD Workshop was one of the best decisions we have made. JTBD has already been game changing for our strategic decision-making and product management process." --Barry Kelly, CEO of Thought Industries