Helping companies better understand their programmatic advertising strategy, yield management, and technology stacks.

● Lead the US supply team to develop and grow strategic programmatic partnerships with digital publishers for rich media ad exchange ● Sell managed service ad building platform ● Utilize knowledge of publisher business models, ad serving, ad exchanges, DSP’s, and SSP’s to drive publisher value● Manage publisher relationships to quarterly revenue and monetization targets ● Facilitate communication with internal stakeholders to foster overall partnerships including inventory demands, product strategy, roadmaps, and operational requirements

● Responsible for selling technology and yield-management solutions to digital Publishers● Partner with internal SME to sell SaaS ad building platform to publishers● Drive and articulate Undertone’s positioning with key publishers within the digital media ecosystem ● Onboard both multi-platform publishers as well as mobile only apps ● Enhance Undertone’s publisher offering by building out new and existing portfolio categories● Collaborate with Sales, Planning, and Client Solutions on RFI’s and RFP’s

● Manage the acquisition and onboarding of new premium Publishers ● Work with Publishers to license Undertone’s ad products to gain greater marketplace recognition ● Gain adoption of new Undertone products post sale to enable new ad formats to perform successfully● Research (using Comscore, Quantcast, and other aggregated research sites) and find publishers that fit the needs of Undertone’s campaign verticals● Act as a solution seller through understanding the needs of publishers and building relationships at senior levels● Comprehend the technology, revenue ecosystem, and client needs/requirements in order to be able to set long-term partnership goalsUndertone develops digital advertising solutions for brands. We offer a suite of video, high impact and display ad formats that enable advertisers to engage consumers across desktops, tablets and smartphones. These formats are served, optimized and measured at scale across a handpicked portfolio of the world’s best digital media properties. We believe in the combined power of people and technology – our proprietary platforms are complemented by an end-to-end service layer, which is managed by a global team made up of the best and brightest in the industry.

● Established individualized sales and merchandising objectives for over 250 accounts across multiple channels● Developed and implemented sales plans to build brand awareness and increase market share● Achieved annual distribution and volume goals● Created promotions and marketing programs to foster brand awareness and drive sales● Executed integrated marketing campaigns● Negotiated retail chain pricing agreements● Managed sales team including brokers and distributor representatives ● Created and managed special events including sponsorships, golf events, concerts, etc.

● Developed key relationships and increased market presence for retail accounts -bars/restaurants, liquor/grocery stores/convenient stores● Created strategic alliances and participated in distributor ride-along programs● Product presentations both on and off premise● Analyzed pricing and purchasing variances weekly ● Ensured maximum brand visibility by using effective point of sale materials● Organized in-house tastings and promotions to maximize brand visibility● Administered staff training seminars to educate accounts’ staff● Created shelf talkers and other POP material ● Identified and converted new customers via cold calling and lead generation● Coordinated comprehensive and timely communications to customers

● Maintained accounting records and calculated the Net Asset Value and daily dividend factors for domestic and global investment products● Provided monthly reports on assets and expenses● Communicated with internal and external sources to ensure accuracy and timeliness of prices● Researched and resolved pricing discrepancies