Jared Sonnenberg Email & Phone Number

Toronto, ON, CA

Empowering startups and SMBs to reach the pinnacle of success through strategic go-to-market and customer experience consulting.

Toronto, Ontar, CA

• Post-acquisition, took over the entire IMD Health line of business – integrated the product, staff and operations with zero impact to CX, and met a 15% revenue growth target while reducing costs by 30%. Full P&L.
• Led Product Development as the first full integration into the parent company with seamless impact to major pharma and life sciences clients including Innomar Strategies/Amerisource Bergen, Apobiologix and Merck
• Introduced a new CX model with tiered services that is more efficient, leverages major strategic partners (HealthHub, LifeLabs, Apobiologix) and is projected to increase ARR by 30%
• Championed a full website redesign that simplified user experience, reduced excessive noise and friction and increased new user conversion by 30%
• As a key contributor to the Product Committee, helped effectively integrate the IMD suite of products and sales into the larger CloudMD offering
• Evangelized the IMD product vision to stakeholders across the organization and subsidiaries, and developed a go-to-market commercial strategy to grow revenues by 20%

Toronto, Ontario, CA

• Directed product strategy, innovations and extension that tripled active users, scaled the product into the US and LATAM, and future-proofed offering with a move onto a second mobile platform. Joined the CEO, CFO and.
• Grew largest client (Apotex) by 150% and successfully productized the program in order to replicate the success across other healthcare verticals
• Led the successful platform transition to mobile, a major shift in product and UX – mobile-first approach addressed changing client needs, opened accessibility options and accessed a richer developer pool
• Introduced multiple UX innovations including onboarding pop-ups to speed time-to-value for users, white glove “concierge” outreach, feedback loops, “mutual success contracts” for new implementations, etc.
• Expanded product into new user verticals (patient, therapist) as well as highly regulated new country markets (US, LATAM)
• Negotiated partnerships with established healthtech leaders (HealthHub, LifeLabs Innomar) that tripled average active daily users – within 5 years, grew healthtech partners from 10 to 150+

Toronto, Ontario, CA

• Took over all product development - led the transition to a fully cloud-based platform and introduced product innovations that generated an additional $750K+ in annual revenue. 10 direct reports.
• Directed API integration projects that increased the size of IMDs medical resource library by over 200%
• Negotiated major contracts and managed relationships with large healthtech partners including Mayo Clinic and Vigilance Santé
• Implemented Agile methodologies and worked with user/client groups to set development priorities, mobilize teams and plan releases
• Coordinated the seamless transition of 1000+ clinic users to the new platform, including all change management planning and training

Toronto, Ontario, CA

• Established the first CX model for the company, hired and led the first User Engagement team and helped drive early scaling efforts. Specifically brought in by Partner/CEO during start-up to lead the marketing effort.
• Built the infrastructure that achieved 71% YOY user growth for first 3 years
• Established their first formalized CX methodology with formal qualitative and quantitative user feedback, usability testing and analytics – includes use of a mouse tracking app to track user experience, identify.
• Introduced a tiered CX service model providing new users with white-label to customized white-glove support
• Led shift to a less reactionary sales model and initiated the move to web-based platform that drove stronger adoption of the platform
• Created the marketing strategy from scratch, including a successful drip-marketing approach with acquisition of physician emails that opened new organic growth opportunities

Chicago, Illinois, US

• Oversaw all marketing, field sales and events designed to generate brand excitement for major brands including Whirlpool-KitchenAid and Blackberry. Designed and built two major national field programs from the ground.
• Pitched, owned and managed a $5M multi-year contract with Whirlpool-KitchenAid
• Built and managed the field sales program for Blackberry, including national events and sales days to improve product knowledge among national retailers and carriersPrevious experience includes marketing roles.

Mississauga, ON, CA

• Field Sales and Education program tasked with improving BlackBerry product knowledge amongst RSAs across all Canadian Carriers and National Retailers as well generating brand excitement via Events and Assisted Sales.
• Translated various client stakeholders’ objectives into executable retail-level operational activities.
• Streamlined data collection process to drive KPI results such as RSA interactions vs. trainings.
• Developed a process to better predict quarterly business rhythm and provide increased coverage flexibility
• Managed various new product launches at retail from conception to execution (BlackBerry 6.0 OS, BlackBerry Torch, Playbook)RESULTS
• Increased coverage flexibility to client needs.

Mississauga, ON, CA

• Field Sales and Education program tasked with improving BlackBerry product knowledge amongst RSAs across all Canadian Carriers and National Retailers as well generating brand excitement via Events and Assisted Sales.
• Directly managed 9 Sales and Education Reps across Canada
• Responsible for coaching and delivering sales-based training.
• Developed a rep weekly scorecard to better help reps understand their impact on program KPIs.RESULTS
• Less than 10% rep turnover.
• Team-wide YoY call coverage improvement of 15%. (360 additional store calls)

Mississauga, ON, CA

• Field Sales and Education program tasked with improving BlackBerry product knowledge amongst RSAs across all Canadian Carriers and National Retailers as well generating brand excitement via Events and Assisted Sales.
• Managed logistics and marketing priorities for national team of 17 sales representatives; scheduled and coordinated client’s retail initiatives at all major Canadian telecom carriers
• Responsible for day-to-day liaising between client, field team, and retail banners
• Collected field metrics and reported results to client monthly
• Developed and documented standard operating procedures to better structure the program and realize cost efficienciesRESULTS
• Achieved 99% execution compliance of Special Events, Assisted Sales Days, and Training Seminars

Mississauga, ON, CA

• Field merchandising program encompassing Microsoft’s consumer product divisions including Xbox, Zune, Windows, and Office at National Retailers across Canada.
• Consolidated monthly merchandising priorities across 3 client business units into a single field-communication document.
• Built reporting alignment around evolving priorities.
• Developed Excel-based tool for replacing defective Xbox in-store demo units.
• Lead monthly team webinars to review upcoming marketing priorities and train field team on upcoming initiatives.RESULTS
• Overall increase in POP compliance to 96% across all banners.

Mississauga, ON, CA

• Internal project implementing the Oracle ERP system across the organization.
• Led cross-functional team meetings to develop step-by-step processes surrounding key Oracle functionality (timecard submission, expense submission).
• Developed interactive, flash-based training modules for in-office and field personnel.
• Oversaw organizational change management activities to keep organization abreast of upcoming process changes.RESULTS
• Trained over 2,500 field and office staff across the entire organization.

Toronto, Ontario, CA

• 4-Month Summer promotional sampling program for a major CPG client.
• Managed the development, implementation and co-ordination of a national marketing initiative to create an innovative brand touch point and foster positive brand image
• Created and presented weekly briefs to client, measuring and analyzing key marketing metrics; recommended modifications to strategy to increase program effectiveness
• Coordinated, coached, and provided logistical support for 20 in-market staff across CanadaRESULTS
• Exceeded end consumer interaction targets by 15% while keeping 5% under cost budget

Bba, Marketing (Major)

Master'S Program (Exchange Term), Strategic Marketing Management