Develop and execute cohesive, inspiring, high-impact, and technically substantive multimedia contenta strategy that positions NEAR as the leading force behind Chain Abstraction and AI in Web3.

• Strategic Content Creation: I lead the development of diverse marketing content for global campaigns, targeting digital media, product promotion, and social media to boost brand visibility and engagement.• Team and Resource Management: Managing a dynamic video production team, I excel in coordinating with external freelancers, vendors, and agencies, optimizing resources and controlling costs without sacrificing quality.• Project Leadership: I direct all phases of creative marketing campaigns, from scoping and budgeting to delivery, focusing on driving company growth and market presence with compelling visual content.• Leveraging AI for Marketing Efficiency: I integrate AI tools to streamline the marketing process, enhancing creative decision-making and automating repetitive tasks for improved productivity and insights.• Marketing and Business Goals Alignment: Skilled in crafting marketing content that aligns with organizational strategies, I ensure every production supports and advances business objectives.• Global Efficiency: By leveraging international vendors, I optimize global video production, achieving up to 20% cost reduction and improved efficiency, while maintaining strict quality standards.• Streamlined Production Management: I oversee production and post-production, managing schedules, budgets, crewing, and RFPs for smooth execution and timely delivery.• Collaborative High-Impact Production: Collaborating with internal teams, clients, and external groups, I lead the production of over 200 high-impact videos annually, meeting deadlines and exceeding expectations.• Executive Engagement: I engage with SLT and C-suite executives, aligning video content with organizational goals and enhancing both internal and external communications.• Brand Consistency: Establishing video guidelines, I ensure visual consistency across platforms, reinforcing brand identity and narrative.

• Created engaging content for social media and digital platforms, including YouTube, Facebook, Twitter, and MetLife.com, driving audience growth and brand visibility.• Conceptualized, filmed, and edited customer-centric mini-documentary video series that effectively connected personal stories with the brand's values and messaging.• Collaborated with marketing teams, vendors, and agencies to conduct in-depth research, develop creative concepts, and pitch compelling video and photography ideas to elevate brand presence.

• Expertly script, storyboard, shoot, and edit videos that showcase a consistent MetLife brand, voice, and tone, demonstrating mastery in all aspects of execution and production.• Filmed internationally, generating a global video library with over 1,000 video clips, reducing video licensing costs by over $250K and enhancing content diversity.• Served as the lead photographer for the 2018 U.S. marketing campaign for Voluntary Benefits, capturing impactful visuals to boost brand recognition and campaign effectiveness.

Directed, shot, and edited diverse creative content, including branding videos, documentary films, stop motion, time-lapse, interviews, multi-camera, live broadcasts, and various photo shoots for internal teams.• Oversaw daily operations of the NYC in-house video and photo studio, ensuring smooth and efficient workflows.• Partnered with senior executives to develop strategic solutions for high-profile video content for the EG team in Communications, Marketing, Thought Leadership, HR, and IT.• Negotiate rates, book, and manage all parties & elements of the production and manage productions on set with assistance of hired freelance production crew.

• Managed end-to-end video production process, including project management, directing, editing, and post-production, using Adobe Creative Suite and overseeing in-house production studios.• Assembled and supervised large crews, streamlined workflows, and executed numerous high-quality videos for top-tier finance companies and institutions.• Designed and implemented a multi-camera studio, managed budgets, and ensured the delivery of top-quality video content for panel discussions, interviews, and conferences.

• Managed end-to-end video production, from concept development and direction to shooting, post-production, and delivery, crafting custom content for a diverse clientele.• Demonstrated expertise in Adobe Premiere Pro and extensive experience with Canon, Sony, DSLR, and RED cameras, ensuring high-quality visuals and smooth production processes.