Project-based applied product development and( brand marketing )lecturer for CWU's College of Business

Developed, refined, and integrated the corporate brand and product marketing strategy for aregional craft brewery resulting in over 500% annual production growth.Brand Strategy: Initiated, designed and developed the corporate brand and product identities,positioning company as a top 10 category brand within the Pacific Northwest.Partnership Development: Cultivated cross functional partnerships with agencies, vendors, media and government organizations.Product Launch: Launched over 15 new beer brands, including naming, design, label creation, and customer positioning, leading to over 15MM in revenue over the last 5 years.Talent Management: Established, hired and championed a diverse team of marketers, acceleratingcompany initiatives and growing customer connections by over 450%, while maintaining budget.Engagement Innovation: Developed and executed over 20 consumer activation programs, directly connecting with over 100,000 off-line consumers regionally.Event Marketing: Originated the world’s first St. Paddy Day HALF K, a 1/3 mile fundraising communityrace, inspiring thousands of participants to raise nearly $40,000 for local food banks.Things that have happened either by luck, accident, or deliberately while working here.- Established an official "voice and tone" for the company.- Created a dozen or so beer brands (not the actual beer) that may or may not still be around- Created the St. Paddy Day .5 K - a 1/3 of mile fundraising race that is now in it's 3rd year- Sent like 34,023 emails.

Creative Marketing and Design Services

I Design, Code, and Market Stuff.

Consumer facing call center utilizing internet technologies.