Jared Whitehead Email & Phone Number

- Accountable for managing the process focused on driving continuous improvement between Marketing Analytics and stakeholders, while utilizing a design thinking approach to align and improve existing data products to stakeholder needs.- Partner with stakeholders to document, understand, and monitor actionable steps taken by marketers with respect to current and future state data products, and also translate their business problems into data requirements and analytics products.-Work closely w/ Data Scientists, Data Engineers & Data Analysts & to facilitate product developmentDeliver and promote adoption of analytics products to stakeholders by training users, creating documentation, communications & evangelism (ie; roadshows, slides, recorded demos, etc.), while providing strategic oversight and manage the overall end-to-end lifecycle of the analytics products.

Manage a team of highly-skilled analysts tasked with covering paid media analytics, site performance and campaign efficacy for the greater marketing organization. Execute dashboard and modeling initiatives with numerous stakeholders from various departments, including partners external to Red Hat.Drive collaboration and results with global teams, while helping to grow and develop the careers of the marketing analytics team.

Raleigh-Durham, North Carolina Area

* Report on corporate campaign initiatives and efforts for the greater marketing organization, as well as custom and ad-hoc reporting requests for multiple cross-functional teams.* Formulated in-house scoring models and assessment systems to greater quantify the performance of digital assets on Redhat.com.* Overhauled previous measurement methodologies to improve reporting and insight-delivery for marketing stakeholders

Cary, North Carolina

* Conducted analyses of large datasets of historical consumer perceptions and preferences, with insights and findings published in internal and external communications.* Aided in the creation of consumer research initiatives and tests, including consumer perception experiments and focus groups.

Raleigh-Durham, North Carolina Area

* Formulated numerous market research campaigns for use in press releases and marketing collateral.* Oversaw a highly-targeted marketing campaign, reaching key decision makers with relevant content and items, resulting in direct contact with our sales team.* Conducted a market opportunity analysis for entire product portfolio, highlighting potential adjacencies as well as key usage of marketing resources.

Raleigh-Durham, North Carolina Area

* Behavioral Lab Coordinator: Conducted consumer research initiatives including surveying and saliva testings.* Processed and coded hundreds of open-ended consumer response surveys.* Led a student-instruction initiative to inform future professionals of tools and information within Google Analytics.* Created and maintained corporate and student contacts within email database, while handling events coverage, reminders and special interest pieces for bi-weekly newsletter updates for the Consumer Innovation Consortium at NCSU.

Morrisville, Nc

* Database Management: Created and managed a marketing database for targeted direct marketing efforts of over 10,000 B2B clients and prospects.* Achieved Google Analytics certification: monitored B2B sales site traffic to create and implement strategies for content improvement, behavior reporting and metrics establishment.* CRM Utilization: Established dashboard for upper-management reporting, while segmenting existing data by geography, industry and other attributes for highly-focused, relevant marketing efforts.

Newburgh, In

* Acquired additional funds through successful grant applications to increase marketing budget by 28%.* Managed infrastructure project budgets in excess of $1 M .* Performed marketing analyses of over 30,000 consumers.

Clarksville, Tennessee Area

* Designed a seasonal marketing plan that successfully identified cost savings of over 15% annually.* Established product metrics to effectively measure successful current offerings and future options.* Facilitated financial analyses in order to identify marketing budgetary constraints and opportunities.

Clarksville, Tn

* Surpassed initial sales quota by 47%, which allowed for early completion of annual sales goal.* Led a customer survey initiative that gave rise to greater understanding of over 100 small businesses.* Recognized for marketing acumen, resulting in expansion of personal sales territory by over 80%.

* Expanded local market share of print and digital advertising by 14%.* Created a consistent pricing model that resulted in higher customer retention.* Identified prospective growth strategies through a refocusing of marketing initiatives and strategies.

Master Of Business Administration (Mba), Marketing

Bachelors, Business, Marketing

Activities and Societies: Dean's List multiple semesters, Tau Sigma National Honor Society