Jared Willey Email & Phone Number

Lexington, Ma

Strategist and operational leader for marketing in our multisite, layered organization. Driving growth through all aspects of organizational communications and marketing, from strategy through execution. Design and manage marketing infrastructure, central marketing communications department, virtual teams, and organization-wide content development calendar. Communicate strategic initiatives and branding efforts to diverse audience across multiple locations through multiple channels, including website, app, email, and social media.Key accomplishments: • Led organizational rebrand that resulted in revitalization and growth • Launched and grew digital community, including social media and YouTube, leading to 250% increase in weekly engagement • Tripled opt-in email marketing engagement • Designed and launched app, tripling weekly reach and engagement • Developed organization-wide processes and systems that enable administrative generalists to succeed as marketing specialists.

Lexington, Massachusetts, United States

Nashua, Nh

Managed lead nurturing campaigns that took in-funnel leads and moved them farther along the sales pipeline. Worked with product marketing, technical, and creative teams to meet campaign goals for conversion to sales opportunities.

Increased brand awareness (redesigned logo and launched new brand); increased applicant pool size and quality; managed marketing communications, community relations, web content management

Marketing program best practices and design, marketing automation platform implementation, web content management.

Ba, English, Psychology

Activities and Societies: Resident Assistant, Lacrosse TeamEarned Bachelor of Arts in English

Education record