A comprehensive role including operations, sales, creative & marketing strategy, and HRTeam/Project Management: Hired and trained a marketing team of 8 including social media managers, social media strategists, and digital marketing specialists, and an international sales team of 12 including partnership admins and partnership managers. Created sales strategy and funnel, upgraded and optimized project management procedures and workflow. Wrote job descriptions and developed training… Show more A comprehensive role including operations, sales, creative & marketing strategy, and HRTeam/Project Management: Hired and trained a marketing team of 8 including social media managers, social media strategists, and digital marketing specialists, and an international sales team of 12 including partnership admins and partnership managers. Created sales strategy and funnel, upgraded and optimized project management procedures and workflow. Wrote job descriptions and developed training materials and mentorship opportunities.Business Development: Optimized sales funnel, created new product offerings, adjusted pricing, and leveraged personal network to increases sales month over month.Marketing Strategy: Developed a marketing strategy and oversaw the creation of marketing assets including: social media videos, social media graphics, Instagram Polls, Spotify Playlists and more. Created marketing initiatives to create new data-driven content ideas, increase engagement and build strategic partnerships with influential members of the industry.Notable Partnerships: Ticketmaster/Live Nation, Flair Airlines, Spirit Airlines, Selina Digital Nomad Hostels, Bedsandbars.com, Tomorrowland, Beatport, Pollen, Five Hotel & Resort Dubai, Samesun Hostels, UNTOLD Festival, Amsterdam Dance Event, Shambhala Music Festival, Eurail, Hard Rock Hotels. Show less

Copywriting: research, write, edit, proofread and file news stories, features and articles, keep records of all notes, interviews, and audio files. Keep up-to-date on the latest news developments by attending events, studying competing news outlets, and social media.

Business Development: Conducted e-mail correspondence with clients, negotiated and closed sales of content, social media and PR services, data entry of order details, contributed to overall sales process, closed over $35,000 in 4 months.

Content Creation: Photography: Organize and execute promotional photoshoots highlighting Vancouver's best restaurants, their signature dishes, venue and staff.Social Media Marketing: Create promotional Instagram, wall, story and reel posts to build brand awareness and drive sales for local restaurantsPortfoliohttps://www.instagram.com/vancouverfoodtours/

Team/Project Management: Hired and managed an editorial and marketing team to produce daily finance/investment copywriting content and social media posts across Facebook, Linkedin, Twitter and Instagram. Organized weekly internal and external meetings to ensure client satisfaction and consistent execution of deliverables and KPI achievements.Marketing/Content Strategy: Developed a targeted, relevant content and social media strategy to engage with the target millennial audience, created… Show more Team/Project Management: Hired and managed an editorial and marketing team to produce daily finance/investment copywriting content and social media posts across Facebook, Linkedin, Twitter and Instagram. Organized weekly internal and external meetings to ensure client satisfaction and consistent execution of deliverables and KPI achievements.Marketing/Content Strategy: Developed a targeted, relevant content and social media strategy to engage with the target millennial audience, created a preliminary content calendar, and designed Instagram posts to align with the overall brand image, Actively assessed and updated content distribution strategies, eliminating underperforming tactics and advised the client to focus on higher-performing strategies. Show less

A comprehensive role including operations, sales, creative & marketing strategy, and HRTeam/Project Management: Hired and trained a production team of 14 including production coordinators, photographers, videographers, audio engineers and studio technicians to produce livestreams, webseries, podcasts, virtual events and networking events. Created production schedules and procedures, upgraded and optimized pre & post production quality and workflow. Wrote job descriptions and developed… Show more A comprehensive role including operations, sales, creative & marketing strategy, and HRTeam/Project Management: Hired and trained a production team of 14 including production coordinators, photographers, videographers, audio engineers and studio technicians to produce livestreams, webseries, podcasts, virtual events and networking events. Created production schedules and procedures, upgraded and optimized pre & post production quality and workflow. Wrote job descriptions and developed training materials and mentorship opportunities.Business Development: Developed a marketing strategy and oversaw the creation of marketing assets including: Website, Brand Bible and Brand Video. Created partnerships with local brands, marketing agencies, event companies and creatives. Developed a sales funnel, adjusted pricing and leveraged personal network to generate over $20,000 in 4 months.Multimedia Content Creation: Created over 200 pieces of content including photos, sales decks, media kits, brand bibles, articles, press releases, flyers, Youtube thumbnails, and videos. Show less

An all encompassing role including creative direction, marketing strategy, HR, and sales.Team/Project Management: Hired and trained a team of 12 writers to create over 250 relevant, SEO optimized blog articles. Created training videos and developed a content submission and publishing process. Marketing Strategy: Created a copy content strategy based upon competitive intelligence and SEO goals. Increased website traffic by over 33% compared to the same period over previous year… Show more An all encompassing role including creative direction, marketing strategy, HR, and sales.Team/Project Management: Hired and trained a team of 12 writers to create over 250 relevant, SEO optimized blog articles. Created training videos and developed a content submission and publishing process. Marketing Strategy: Created a copy content strategy based upon competitive intelligence and SEO goals. Increased website traffic by over 33% compared to the same period over previous year. Created a Facebook marketing strategy leveraging curated content with targeted Facebook group which increased page growth by 752%, reach by 617% and engagement by 494%. Increased domain authority and helped the site become a 1st page result on Google for the following keywords: Cannabis News, Cannabis News Canada, Marijuana News Canada.Business Development: Qualified leads, oversaw email correspondence with clients and assigned deliverables to internal team. Leveraged professional network to close over $10,000 in copywriting, SEO and PR services. Show less

Data Analysis: Collected and analyzed data, created reports, on various marketing data points including: website traffic/backlinks, Facebook ad performance, social media growth/engagement, and more. Provided marketing strategy and proposals to CMO based upon data to contribute to overall departmental and company goals including a UTM tracking strategy to more effectively measure overall website data.-Reporting: Created monthly Facebook Ad, social media automation, e-mail marketing… Show more Data Analysis: Collected and analyzed data, created reports, on various marketing data points including: website traffic/backlinks, Facebook ad performance, social media growth/engagement, and more. Provided marketing strategy and proposals to CMO based upon data to contribute to overall departmental and company goals including a UTM tracking strategy to more effectively measure overall website data.-Reporting: Created monthly Facebook Ad, social media automation, e-mail marketing, acquisition and messenger bot reportsMarketing Strategy: Developed a highly engaging content strategy for various accounts (cannabis, travel, cities) across Facebook and Instagram. Scheduled and shared posts in high engagement Facebook groups to increase reach and engagement. Trained 2 interns to curate relevant content, create infographics, videos and schedule them accordingly.-Event Marketing: Developed an executed an event photography marketing strategy to grow a targeted local social media following from every photo taken at local eventsAutomation & Acquisitions: Integrated breakthrough social media engagement automation software to generate over 80,000 followers across 16 accounts in 16 months. Oversaw the outreach, purchase and merging of over 12 social media accounts increasing overall social following by over 400,000 in 6 months. Personally contributed to 20% of all company social media followers in 16 months.-Chatbots: Built an integrated a Facebook Messenger Bot in Chatfuel to deliver a daily update of top stories, collect data for retargeting and create a new conversational marketing platform for the most engaged users Show less

Automation (E-Mail, Chatbots)-Email: Integrated e-mail marketing automation into overall marketing campaigns for lead generation, conversion and retargeting in Klayvio-Chatbots: Developed Facebook Messenger Bots in ManyChat for e-commerce clients (clothing, supplements, hotel & resort) including menus, data collection, pre-product launch, conversion and retention campaignsContent Creation-Copywriting: scripts, social media captions, e-mail templates-Graphic Design:… Show more Automation (E-Mail, Chatbots)-Email: Integrated e-mail marketing automation into overall marketing campaigns for lead generation, conversion and retargeting in Klayvio-Chatbots: Developed Facebook Messenger Bots in ManyChat for e-commerce clients (clothing, supplements, hotel & resort) including menus, data collection, pre-product launch, conversion and retention campaignsContent Creation-Copywriting: scripts, social media captions, e-mail templates-Graphic Design: Social Media Graphics, Youtube Thumbnails using Canva, Photoshop, InDesign-Videography: Educational, behind the scenes production, Facebook ads, interviews, event promotion using Premiere Pro Show less

A network of Instagram and Facebook accounts totalling over 500,000 followers.