▪ Enhance business development and long-term success by developing and delivering an effective marketing strategy, including designing a digital marketing strategy to boost online presence while spearheading brick and mortar marketing, press release content, and other external communications.▪ Leverage stakeholder outreach and market analysis to increase new marketing opportunities, serving as the point of contact for clientele, stakeholders, vendor negotiations, and strategic partnerships.▪ Conceptualize and deliver innovative campaigns to promote business and community growth, successfully implementing a donation program to support charity.

▪ Provided subject matter expertise and strategic guidance for Next Gen Commerce’s Home Solution Sales System software platform in an Agile environment; managed the product backlog, and optimized roadmap development to align with project goals and maximize value.▪ Oversaw large-scale projects totaling more than $1.01MM annually, while holding responsibility for workflow management, task delegation, and performance. Collaborated with architects, engineers, developers, and stakeholders to establish scope, timelines, budget, and project requirements.▪ Coordinated with end-users to optimize UI/ UX, through supporting strategic planning, requirements gathering, and software testing. Worked directly with designers to incorporate solutions into new releases.

▪ Developed and executed marketing assets and product campaigns to position TELUS products as industry-leading solutions, including leading employee engagement, growth strategies, and campaign management for TELUS SmartHome Security, TELUS Online Security, TELUS Health, and the TELUS Employee Purchase Program.▪ Served as an Educator and Liaison between TELUS Marketing and Sales teams, transforming marketing requirements into educational materials, fact sheets, and visuals to engage Sales Representatives and Managers by providing tools and knowledge to maximize sales.▪ Collaborated across internal and external teams, including Marketing, Sales, Advertising, Communications, Legal, and HR to develop and deliver Go-To-Market strategies. Conducted stakeholder analysis and created brand awareness in alignment with the product team’s priorities and KPIs.▪ Spearheaded content production and prepared communications and marketing materials. Delivered multi-channel marketing campaigns through digital media, social media, and brand partners, including performing voiceovers for TELUS’ official YouTube channel to demonstrate product functionality.

▪ Managed daily and long-term operations of corporate locations, ranging in scale from D-volume to A-volume stores, multi-brand stores, and the company’s COVID-19 Crisis Centre. Oversaw budget development, forecasting, policy enforcement, and liaising with executive leadership.▪ Directed workflow and performance of 70+ employees, managing 2 teams simultaneously, overseeing recruitment, scheduling, and compensation. Provided hands-on leadership, mentorship, training opportunities, and one-on-one performance management meetings to support employee development.▪ Designed and implemented innovative client service, visual merchandising, and process improvement strategies throughout retail stores to deliver increasing sales and satisfaction results, successfully earning the title award of #1 Corporate Store Manager across key business metrics out of 80 Ontario Managers in both 2018 and 2019 as well.

▪ Built and cultivated trusting relationships with clientele to understand their product requirements/ goals and recommend individualized solutions. Played a key role in business development, through prospecting, lead generation, negotiation, solution selling, as well as training new employees.▪ Conducted extensive data and business analysis to track and monitor sales and inventory levels. Collected, analyzed, and summarized data; completed competitor analyses and provided detailed reports to the management team to assist with decision-making and objective setting.▪ Served as a key holder as well as a Subject Matter Expert (SME), assisting customers and staff with technical guidance and troubleshooting for products and services, including as a Certified Learning Specialist, Competitive Intel Lead, Small Business Prime, Apple Master, and Samsung Ambassador.▪ Achieved the highest sales attachment percentage in the company for Credit Card sales, Tablet sales, and Fitbit sales in the same calendar year, and earned recognitions including Star Awards winner, Supernova Award winner, Business Leadership Award winner, and Community Champion winner.