Jarial Franklin Email & Phone Number

Kansas City, Missouri, United States

At BranchPattern, people are at the core of everything we think, create and do. We are a building consultancy dedicated to creating better built environments through our many interwoven specialisms. Our beliefs are rooted in nature which has taught us that true sustainability sits at the intersection of human experience and environmental stewardship.We remain committed to our roots in sustainability and are excited to shift the focus to people with our unique Human-Centered Design approach. Everything we do and why we do it is guided by our longstanding purpose of Improving Life through Better Built Environments.Our name is inspired by the natural environment that lives all around us. Branch patterns are the building blocks of natural systems. Humanity is innately drawn to these elegant and efficient fractals. This deep connection is represented throughout mankind’s history of science, art, engineering and architecture. Upon closer look, the buildings and infrastructure we help create are full of branch patterns.

Kansas City Metropolitan Area

Lawrence, Kansas, United States

Created tailored marketing materials for several transportation agencies in the state of Kansas.Wrote and edited several newsletter articles for publication.Planned and executed an industry summit event.Served on several teams to ensure cohesive brand recognition.Conducted and analyzed data from consumers and agencies.

Lawrence, Kansas, United States

Lead discussion sections, tutorials, and laboratory sections.Evaluated and graded examinations, assignments, and paper and recorded grades.Returned assignments to students with thorough feedback.Scheduled and maintained regular office hours to meet with students.Developed teaching materials, such as syllabi, visual aids, and course Web sites.

Plainville, Massachusetts, United States

Lead the marketing and communications strategy. Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; prepared marketing and advertising strategies, plans and objectives; planned and organized promotional presentations; updated calendars.Increase brand awareness and focus on new lead generation goals and sales funnels. Build the marketing team and oversee digital marketing and content marketing campaigns to support business development objectives.Provide leadership for branding and messaging for all services.Write marketing content for avenues of communication such as websites, press releases, emails, and social medial.Act as administrator for CRM.Develop and deliver marketing and communications strategies for the organization.Undertake continuous analysis of strategy success, competitive environment, and consumer trends.Development and management of the marketing budget.Find new avenues of promotion and develop sales funnels.Focus on analytics to increase SEO and optimize digital media and advertising.Lead development and socialization of best-in-class approaches to marketing insights and campaign measurement and attribution, incorporating the highest levels of rigor and reliability.Develop methodologies for measuring causal ROI of novel marketing tactics and strategies.Manage and maintain a marketing analytics research agenda that leverages local campaigns to inform impactful learnings.Ensure all campaigns and projects are strategically created and optimized to support business goals.Ensure projects stay on budget, on time, and align with the strategy.Direct all outside contract marketing activities, and budget.Research competitive companies by identifying and evaluating characteristics, market share, pricing, and advertising: maintain research database.

Grove, Oklahoma, United States

Lead development and socialization of best-in-class approaches to marketing insights and campaign measurement and attribution, incorporating the highest levels of rigor and reliability.Develop methodologies for measuring causal ROI of novel marketing tactics and strategies.Manage and maintain a marketing analytics research agenda that leverages local campaigns to inform impactful learnings.Development and implementation of both marketing and brand strategy for new and existing services.Oversee implementation of the Marketing strategy - including digital marketing such as email and social media campaigns, conferences and events, press releases and public relations, and marketing collateral.Work closely with the all departments and employees to enable them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations.Guide the day-to-day activities of the marketing team.Manage social media presence and direct programs to improve social media reputation and recognition.Develop and deliver marketing and communications strategies for the organization.Undertake continuous analysis of strategy success, competitive environment, and consumer trends.Write marketing content for avenues of communication such as websites, press releases, emails, and social media.Ensure all campaigns and projects are strategically created and optimized to support business development goals.Develop and execute annual marketing plans and budgets.Ensure campaigns and projects stay on budget, on time, and align to the strategy.Develop and lead team to create a new marketing plan, oversee upcoming rebranding efforts, and new website creation for maximum market penetration.Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; prepared marketing and advertising strategies, plans and objectives; planned and organized promotional presentations; updated calendars.Act as administrator for CRM.

Master'S Degree, Mass Communication And Journalism

Activities and Societies: Experimental Club

Masters Of Integrated Marketing Communications, Marketing

Activities and Societies: Member of Student Advisory Counsel (SAC)

Bachelor Of Arts (B.A.), Psychology, 3.8

Activities and Societies: Model UN, PR, Future Advertisers, Apple Day, Dean's Honor Role, Marketing Analytics and Campaign.

Bachelor Of Science (B.A.), Communication, General, 3.4

Activities and Societies: AD/PR Club, Model UN, Mock Trial, Dean's Honor Role