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As a Media Director at HARTBEAT, I partnered with LED, Sales and Client services to create and implement media plans that meet customer needs and maximize revenue for HARTBEAT. With over 6+ years of experience in digital advertising, I have developed skills in attention to detail, advertising campaigns, social networking, and various media platforms such as Boostr, Google Ad Manager, ComScore, and more. I have worked across Vice and Refinery29, responding to RFPs, overseeing campaign implementation and optimization, and managing communication, asset delivery, launch, and performance. I hold a B.A. in Strategic Communication from Hampton University, where I was on the Dean's List and published multiple blog posts for The Media Brew. I am passionate about creating positive results for clients and collaborating with diverse and talented teams.
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Account DirectorVueplannerNew York, Ny, Us -
Media DirectorHartbeat Jun 2024 - Nov 2024Los Angeles, Ca, Us•Cultivate and maintain strong relationships with programmatic and CTV partners to optimize performance and innovation.•Stay updated on industry trends, technologies, and best practices to identify new partnership opportunities.• Oversee the strategy, planning, and execution of all branded partnership campaigns, ensuring alignment with brand objectives and partner requirements to secure favorable terms and deliver maximum ROI.•Collaborate with internal teams (marketing, creative, and sales) and external stakeholders to deliver campaigns that exceed client expectations.•Analyze campaign performance metrics and provide actionable insights for continuous improvement.•Develop and manage the media budget, ensuring effective allocation and alignment with overall company goals.•Work closely with the CFO to align media strategies with financial objectives and contribute to revenue forecasting and reporting.•Prepare and present performance reports, including ROI analyses and key partnership updates, to executive leadership.•Collaborate cross-functionally to drive cohesive and integrated media strategies across platforms.•Provide guidance and mentorship to team members, fostering a culture of innovation, accountability, and excellence. -
Senior Media PlannerComplex Ntwrk Jan 2023 - Jun 2024Los Angeles, Ca, Us•Partner with sales and account management to understand client goals and objectives for desired media.•Work with all business teams needed to create and implement media plans that meet customer needs and maximize revenue.•Manage Product Catalog and Create Rate Cards/Upfronts for clients.•Create media plan templates for packages that can be shared across internal teams and sales.•Perform all planning system entry functions and track revenue in Boostr.•Partner with Pricing and Yield to determine pricing exceptions and price tags for new opportunities, while managing products.•Partner with Business Operations to create process improvements.•Providing feedback and guidance on media plans developed by Media Planners and Buyers, mentoring, and helping train new staff. -
Media PlannerComplex Ntwrk Aug 2021 - Jan 2023Los Angeles, Ca, Us•Be an integral part of the pre-sale process and the post-sale side of the business•Create media plans•Revise media plans based on client feedback•Assist sales with managing opportunities in our CRM from 0% - 100% based on how the opportunity progresses•Attend marketing downloads and participate in ideation discussions.•Communicate with clients and facilitate any questions/deliverables for clients (i.e. delivering an updated media plan or answering questions around tags, unit functionality, inventory, the pitch deck, etc.)•Pull research data such as Comscore, Google Analytics, and Social measuring tools for media plans and/or deck purposes•Coordinate internal KOC once IO closes•Ensure that the IO matches the latest media plan provided•Work closely with different departments throughout the Complex Networks teams to ensure campaign execution and success•Understanding of campaign KPIs, delivery, and performance•Ability to organize and analyze data into actionable insights, with the ability to report and share with external clients•Assisting with the creation and recapping of weekly status meetings with clients and internal meetings with teams•Identifying incremental opportunities based on the performance of the campaign and requesting incremental media plans from the media planner• Proficiency in Microsoft Office, Google Ad Manager, ComScore, and additional Google Platforms -
Media StrategistVice Media Nov 2019 - Jul 2021Brooklyn, New York, Us•Worked across Vice and Refinery29•Developed and executed media plans and media buys from start to finish.•Responded directly to RFPs by completing requested material from clients.•Oversaw campaign implementation and optimization to create positive results.•Managed communication, asset delivery, launch, and campaign performance. •Used programs such as Excel, Keynote, PowerPoint, Google Drive, Google Analytics, Google Ad Manager, Operative, Boostr, DOMO, Asana, Workday, and Salesforce daily.•Generatde and protect revenue by creating high-investment media plans. -
Assistant Media PlannerOmd Usa Apr 2018 - Nov 2019New York, Ny, UsWorked directly on the Sony Music Entertainment, Ray-Ban, General Electric Appliances/Lighting, and Cognizant accounts. •Executed media buy from start to finish. (Generating the MA, inputting into Prisma, pulling reporting, etc.)•Fully understand the development of a media plan. •Sent emails out to clients and potential partners. (Communicating with different audiences.) •Worked on key documents daily, linking together the MA, budgets, flowcharts, savings tracker, etc. •Used programs such as DDS, Pisma, Replicon, and MRI daily.•Completed administrative tasks daily (booking rooms, scheduling meetings, and setting up conference calls.)•Worked directly with the Strategist on all accounts. •Understood the accounts and articulate an overview of the business during vendor meetings. -
Staffing ConsultantAppleone Employment Services Oct 2017 - Mar 2018Glendale, Ca, Us•Client development and rapport building.•Effectively managed all collections and aging of own accounts referring to manager when necessary.•Maintained performance standards and increased sales for temporary billing and full-time cash-in.•Interfaced with clients to identify needs, developed and presented company solutions, and obtained job orders through marketing calls, and responses to requests or referrals. •Reviewed weekly and daily Account Executive reports to analyze and monitor applicant flow and hiring results. •Completed payroll for temporary candidates. •Maintained credit and collection standards in accordance with company policies.•Maintained accurate records including timely entry in OA of recruiting and order fulfillment activity label and their suitability for employment and/or placement by the company.•Recruited, screened, evaluated, and matched qualified candidates to the client’s specific job order requirements to ensure client retention.•Completed onboarding process, I9 and e-verify. •Administration duties like answering phones, taking messages, making copies, scanning documents, pulling reports, inputting client information, and more. -
Social Media Recruiting SpecialistStaffmark Jan 2017 - Sep 2017Cincinnati, Ohio, UsRole Overview:Supports recruiting for assigned region(s) or business unit to ensure creative and strategic recruiting strategies are in place for each team supported. The goal of this position is to promote the Staffmark brand to potential candidates and drive applicant flow to branches.Tasks and Responsibilities Included, but were not limited to:• Reviewed job openings with each branch for each branch to understand priorities and accounts with the most urgent requirements. • Developed and introduced bonus programs to branch teams to increase the volume of referred candidates from our existing workforce. • Wrote job postings for assigned branches ensuring they have the right keywords and language to attract candidates. • Developed and maintained relationships with the Local Job Network. • Reviewed weekly Key Metric Scorecard to analyze and monitor applicant flow and hiring results. • Reviewed and analyzed the recruiting ROI report. • Managed all social media accounts for each supported branch and regularly posted and engaged with candidates and the employee pool. • Created virtual events to engage candidates and increase applicant flow. • Developed creative programs to attract candidates. • Engaged with community referral sources and provide updates on job openings. -
Campus OrganizerDemocratic Party Of Virginia Jul 2016 - Nov 2016UsRole Overview:• Organizers are responsible for various tasks focused on community engagement and capacity building. Organizers are high-energy, outgoing, enthusiastic, and willing to work long hours. Candidates with experience building coalitions among diverse groups of people and experience holding volunteers accountable are preferred. Organizers report directly to a Regional Organizing Director.Tasks and Responsibilities Included, but were not limited to:• Built a long-term volunteer infrastructure and motivated volunteers in targeted areas of the state.• Managed, trained, and motivated volunteers and interns to achieve daily and weekly voter contact goals and plan objectives.• Met daily reporting and data entry deadlines and participated in regular reporting conference calls.• Coordinated voter registration efforts and voter contact programs in designated turf.• Collaborated with volunteer leadership to successfully plan canvasses, phone banks, voter registration events, house parties, forums, and other campaign events as directed in assigned regions.• Maintained positive relationships with local Democratic group leaders and volunteers.• Served as a representative for the Democratic Party of Virginia.• Worked with the Regional Field Director to implement the field plan in the given region.• Hit all goals in all metrics, including voter registration, door knocks, phone calls, volunteer recruitment, and team building, commit to vote card collection, vote by mail/in-person absentee follow-up. -
Sales InternDillards Jun 2015 - Aug 2015Little Rock, Ar, Us• Researched current fashion trends and assisted in visual merchandising through product placement.• Cultivated trust between Dillard's Inc. and customers by building relationships to discover needs and provide customer satisfaction.• Consistently met sales quota of $1,000.00 daily. -
Nike Brand Ambassador For Nba All-Star WeekendGame Seven Marketing Feb 2015 - Feb 2015Brooklyn, New York, Us• Nike, Inc. Brand Ambassador for NBA All-Star Weekend.• Collaborated with Nike, Inc. designers and the promotion team on marketing materials.• Promoted the Nike, Inc. line through demos, trade shows, and client promotions.
Jasmine Johnson Skills
Jasmine Johnson Education Details
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Hampton UniversityStrategic Communication -
Marylawn Of The Oranges AcademyH.S. Diploma
Frequently Asked Questions about Jasmine Johnson
What company does Jasmine Johnson work for?
Jasmine Johnson works for Vueplanner
What is Jasmine Johnson's role at the current company?
Jasmine Johnson's current role is Account Director.
What is Jasmine Johnson's email address?
Jasmine Johnson's email address is ja****@****omd.com
What is Jasmine Johnson's direct phone number?
Jasmine Johnson's direct phone number is +197377*****
What schools did Jasmine Johnson attend?
Jasmine Johnson attended Hampton University, Marylawn Of The Oranges Academy.
What are some of Jasmine Johnson's interests?
Jasmine Johnson has interest in Social Services, Children, Politics, Education, Arts And Culture.
What skills is Jasmine Johnson known for?
Jasmine Johnson has skills like Microsoft Office, Social Media, Public Speaking, Microsoft Word, Powerpoint, Customer Service, Social Networking, Leadership, Strategic Planning, Teamwork, Microsoft Excel, Brand Ambassadorship.
Who are Jasmine Johnson's colleagues?
Jasmine Johnson's colleagues are Kenia Chang He, Michelle Rivera Matthews, Raegan Price, Robyn B., Jeremy Stewart, Hannah Luebbering.
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