Jarica Befus Email and Phone Number

Lead social media strategist and buyer for a variety of clients across healthcare, finance, entertainment, eCommerce, non-profit, and Real estate.Responsible for organic and paid social strategy and buying across multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok Hands-on client work with companies such as AARP, CVS, Zions Bank, Aetna, BYUtv, Ronald McDonald House, 4H National Association, Morgan Jewelers and PacificSource Health PlansManage campaigns ranging from 5k - 100k a monthDrove client spend YoY across all clients, one particularly up 250% Plan and execute influencer campaigns for local and national clientsReport out on campaign successes and suggest optimizations for future campaigns Daily exposure to Facebook, LinkedIn, Twitter, and Pinterest Ads Managerswhere I am responsible for recommending robust targeting and audience strategies Copy and creative development for smaller clients

- Build, optimize, and manage paid social campaigns on Facebook, Twitter, Instagram, LinkedIn and Pinterest to drive traffic and increase conversions for large clients like AARP, Zions Bank, and PacificSource Health Plans - Responsible for content placement and comment monitoring for multiple clients on social media platforms daily- Copywriting for social posts on all platforms- Plan and execute influencer campaigns for local and national clients

- Train youths aged 3-18 in progressing levels of dance concepts, execution, and performance- Handle large groups of students, utilizing large session and one-on-one sessions to ensure students grasped lesson- Resolve conflicts between students and diffuse tensions between the studio and parents- Exceptional knowledge in the following styles: Hip-Hop, Jazz, Contemporary, Ballet, and Technique

As a part of the Strategic Partnerships team I was responsible for reaching out and booking vendors and sponsors for the company's four events: Dirty Dash, Slide the City, The Lantern Festival and Color Me Rad.

- Social media content management and creation such as on Facebook and Instagram- Increased Facebook outreach and likes by 500 in 3 months organically- Sought out potential models fitting the company’s standards

- Instructed students aged 14-18 in Hip Hop for the after school program twice a week.- Helped students focus on self-confidence, taking risks, and positivity through dance.- Became a mentor and trust-worthy figure to students .- Choreographed hip hop routines for district competition.

- Provided food and dining services to esteemed guests and high-profile donors of SDSU- Exceeded standards of customer service and hospitality on a daily basis

- Strengthened event planning skills by assisting in planning rallies involving local news stations and supporters. - Contributed great communication skills going door-to-door promoting DeMaio’s campaign around San Diego obtaining signatures from supporters and building strong relationships with voters