Jari Putteman Email & Phone Number

Hasselt, BE

Ham, Flemish Region, Belgium

• Product copywriting: crafting SEO-driven copy for both category pages and all products listed on our webshop, ensuring brand consistency.
• Communication strategy: developing and optimizing communication protocols and guidelines, maintaining a consistent brand voice across all channels (e-mail, Trustpilot, phone and social media including Instagram.
• Customer service scripts: creating customer-focused scripts for our customer service team, aimed at seamless and uniform communication.
• Multi-channel communication: ensuring a consistent and powerful brand message across all platforms.

• Cross-platform content creation: writing articles for both web and print, adapting content to fit the demands of each platform while maintaining the magazine's voice.
• Trend research: staying up-to-date with the latest trends in beauty, fashion, travel, film & TV and general lifestyle, ensuring content that is both timely and relevant.
• Interviews & industry insights: conducting interviews with industry leaders, integrating their insights into broader trend narratives.
• Multidisciplinary expertise: applying a deep understanding of various lifestyle domains to create well-rounded, informative and engaging stories that resonate with our readership.

• Trend research & content creation: researching the latest trends in the culinary world, from recipes to emerging kitchen hacks, and writing engaging, SEO-driven articles.
• Restaurant reviews: writing detailed restaurant reviews.
• Interviews with industry experts: conducting interviews with chefs and other culinary professionals, weaving their insights into feature articles.

• Advising and assisting customers
• Processing customer payments
• Maintaining an in-depth knowledge of store items
• Processing and preparing webshop orders
• Arranging and labeling goods
• Processing and organizing deliveries

• Developing communication campaigns
• Assisting the marketing team
• Writing press releases and newsletters
• Creating website content
• Connecting with bloggers and influencers
• Providing customer service

• Writing web articles and sponsored editorial content
• Attending press events
• Conducting interviews
• Translating articles (mainly from French and English to Dutch)Additional voluntary internship starting from October 2022.

• Writing web articles
• Composing newsletters
• Translating articles (mainly from French to Dutch)
• Creating content for PinterestAdditional voluntary internship starting from October 2022.

• Revising and proofreading a Dutch manuscript (historical thriller)

• Worked as a volunteer
• Monitoring and creating content for Instagram
• Composing newsletters

Postgraduate Degree, Digital Marketing Communication

Courses: digital strategy, CRO, SEO, social media ads, Google ads, website analytics

Master Of Arts - Ma, Journalism, Cum Laude (74%)

Thesis: Big for 'buzz'-iness: social media managers at Belgian fashion brands. A qualitative study on profile, position and practice (16/20)

Bachelor Of Arts - Ba, Applied Linguistics: Dutch, English And Spanish, Cum Laude (71%)

Thesis: The effect of linguistic errors on the credibility of written online news media (18/20)

Latin - Modern Languages