Appointed as Sector Sales Director to lead sales and marketing functions for the Building Solutions Sector, comprising the Middle East's leading building solutions manufacturing and contracting companies, including Cladtech International, Mabani Steel, Unipods, Mada Gypsum, and Mada Garpet. Spearheaded Cladtech’s market entry into North America and Europe, developing targeted marketing strategies and sales campaigns to establish brand presence and capture market share.● Developed and executed a commercial- and marketin strategy for Cladtech's glass facade entry into North America and Europe, leading to a significant increase in market presence.

Led a 30-member international team of remote employees and agents for a company specializing in the engineering, design, manufacturing, and trading of steel, aluminum and glass facade building materials and -solutions. Directed international business development, marketing, product commercialization, trade channel management, and key account oversight with full P&L accountability. Designed and implemented a comprehensive commercial- and marketing strategy to drive global sales and streamline operations. Managed global procurement processes, including subcontractor negotiations and relationship building, ensuring optimal cost efficiency and supply chain effectiveness● Established a new office in the Middle East, fueling substantial growth in international sales and expanding the company’s global footprint.● Achieved over 500% growth in international sales within two years, driving significant revenue expansion and global market penetration.● Led a team to develop and execute a comprehensive GTM strategy for market entry into six new countries to drive business growth and effectively manage international operations.

Founded and led a building materials company specializing in the engineering, manufacturing, and commercialization of cladding technologies, metal doors and windows, glass facades and other building envelope related products. Personally negotiated contracts with global MNCs and managed operations with key stakeholders, cultivating a robust industry network both domestically and internationally. Co-inventor of proprietary technologies, resulting in six patents and the successful commercialization and sale of innovative solutions.● Scaled the company from inception to achieve an annual turnover of €6M.● Successfully commercialized proprietary technologies, achieving global adoption and utilization.● Invented and developed Bricknology®, the world’s most advanced brick slip cladding technology, which was later spun off into a dedicated company.

Served as a Board of Directors member until the company’s ownership transition.

Appointed CEO and Board Member to modernize a reputable designer and manufacturer of steel and aluminum machining special tools, with the objective of preparing the company for sale, successfully achieved in 2021. Conducted a comprehensive assessment of the company’s internal and external environments, operations, and processes to identify factors contributing to decline and implement a turnaround strategy. Oversaw daily operations with full P&L responsibility, driving operational improvements and strategic initiatives to position the company for a successful sale● Turned the company from a loss-making entity into a highly profitable organization through strategic restructuring and digitalization, reducing overheads by 19% and increasing sales profit by 28%.● Introduced comprehensive reporting systems to enhance transparency across the entire value chain.● Expanded international sales into Europe and China, contributing approximately 25% of total company revenue.

Interim Senior Project Manager on a fixed-term contract, responsible for developing and commercializing an innovative aluminum brick slip system to integrate with McMullen Facades' unitized off-site façade solution.● Led R&D efforts for the system, designed and modeled production methods and processes, and provided coaching to sales staff during the initial stages of marketing activities.

Led Europe’s leading manufacturer and contractor of steel technology-based brick slip façade solutions, reporting directly to the Board of Directors and managing C-level executives, subsidiary directors, and business unit heads. Held full P&L and corporate governance responsibility for the entire group.● Spearheaded the continued expansion and reorganization of the group, driving growth and operational efficiency.● Secured the sale of façade solutions for Keybridge, the tallest clay-clad building in Europe, a 38-story project located in London, UK.

Established the new manufacturing arm of the group and supervised it's ramp-up, finances and operations and supported the local management as a representative of the mother company.

Established the company and supervised it's finances and operations and supported the local management as a representative of the local management.

Established the company and run it's activities as a representative of the parent company.

Supervised the company operations and supported the local management as a representative of the mother company.

Established the company and run it's operations as a CEO on a start-up phase until handed over the position to local recruitment.

Led the company’s international expansion through direct sales and the establishment of a global network of sales channels and foreign subsidiaries, including a manufacturing unit abroad. Held multiple board and leadership roles across subsidiary companies, driving strategic growth and operational success.● Defined and executed a comprehensive commercial- and marketing strategy for international expansion, positioning the company as Europe’s leading brick slip system manufacturer.● Grew foreign sales from zero to a multi-million-dollar revenue stream.● Established international production operations, overseeing component imports from China and Europe, and managed the successful ramp-up of a manufacturing facility in Poland.

Key member of the executive team at a company specializing in PEB (Pre-Engineered Buildings), design-build structural steel, aluminum, glass engineering, manufacturing, contracting, and electro-mechanical machinery installation and maintenance. Managed daily operations across sales and marketing, administration, HR, and finance functions, ensuring seamless business performance. Developed and executed strategic plans for sales and operations, driving growth and operational efficiency.s. ● Co-managed the company through the Middle East's most challenging financial crisis and recession, achieving over 20% net profit in 2012 and driving significant sales growth in 2013.● Boosted exports to Middle East and Europe by 400% between 2011 and 2013, significantly expanding market reach and revenue streams.

Managed factory administration, procurement, manufacturing, and contracting operations in the UAE and China with full P&L responsibility, including budget creation, output monitoring, and performance development. Led a diverse, multi-cultural team of 80+ employees, ensuring adherence to safety protocols and maintaining a high standard of operational efficiencys.● Led the successful ramp-up of PEB steel manufacturing operations in China, overseeing production scaling and operational optimization.● Led the successful ramp-up of a new steel manufacturing facility in the UAE, overseeing all stages of setup and operational optimization.