Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr

Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr Email and Phone Number

FOUNDER and MANAGING DIRECTOR @ YUnique Marketing Limited
Lightwater, GB
Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr's Location
Lightwater, England, United Kingdom, United Kingdom
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Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr personal email

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About Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr

I'm on a mission to support ambitious entrepreneurs taking them successfully from launch to exit, providing them with strategies that transforms their business growth potential. Having spent 25+ years building and growing business in start-ups, challenger brands & some of the world’s largest brands, I know the value of great marketing and what it takes to develop a successful marketing strategy. I also know how to build an effective marketing function and develop teams to achieve peak performance. As a business growth and brand value obsessed Consulting CMO, I provide the CMO Advantage™️, traditionally only enjoyed by large corporates, to SMEs. I bring strategic marketing leadership and inspired marketing execution to the pioneering entrepreneurs and innovative business leaders that form the backbone of our economy and change our world for the better.Are you and your business best positioned to achieve ambitious business growth goals? Work with us to unlock your marketing potential to drive your growth. Let us coach and elevate you, develop your marketing function, and build your brand value to give you the attraction factor you need for your business to be truly successful. How do we do this?We step in on a flexible on-demand, cost-effective, and low-risk basis, to provide the essential board-level marketing leadership and full service top talent marketing capability necessary to achieve business growth ambitions.Choose what you need to grow your business:✅With our Marketing Principles Mentoring™ we guide business leaders to sharpen marketing basics ✅With our Marketing Profile & Brand Essentials™ we equip business leaders with the right marketing foundational assets to launch or revitalise personal & business brands✅With our CMO Advantage Programme™ we provide business leaders with the marketing strategy, planning + implementation needed to deliver business results Clients testify about the outcomes they’ve achieved working with us:★improved personal and brand profiles★increased sales pipeline★lead more engaged higher performing teams★increased customer advocacy★attracted dramatically higher levels of investment★successfully exitedDiscover the difference going from transactional to transformational makes: 1) Explore the YUnique Business Growth Method 📺https://www.youtube.com/watch?v=WIIPS_C10zQ2) Take our Marketing Performance Scorecard 📋https://yuniquemarketing.com/scorecard/3) Book a call ☎https://calendly.com/jarmila-yu-thecmoadvantage/30minute-discoverycallLet’s talk and build your business growth. 🎯

Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr's Current Company Details
YUnique Marketing Limited

Yunique Marketing Limited

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FOUNDER and MANAGING DIRECTOR
Lightwater, GB
Website:
yuniquemarketing.com
Employees:
8
Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr Work Experience Details
  • Yunique Marketing Limited
    Founder And Managing Director
    Yunique Marketing Limited
    Lightwater, Gb
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  • Yunique Marketing Limited
    Founder & Managing Director
    Yunique Marketing Limited Mar 2016 - Present
    Lightwater, Surrey, Gb
    YUnique Marketing Ltd is an award-winning strategic marketing consultancy. We specialise in unlocking the marketing potential in Entrepreneurs & Business Leaders of SMEs with ambitious growth plans, by working with the business leadership to optimise their marketing capability.Typically a business leader comes to us with one or more of the following common problems:- Lack of sales- Lack of leads- Low company profileFor our SME clients we offer our CMO Advantage Programme™, which comprises a staged approach to take clients through Strategy, Planning & Implementation. For our start-up clients we offer Mentoring & Profile Essentials™ packages that equips them to put the right foundations in place to launch or revitalise their personal and business brands.As a full service marketing consultancy, our integrated marketing solutions includes a range of expertise. Our team of associates are specialists in their field, work to our exacting standards, delivering sales aligned-marketing that delivers business value. Access trusted, proven & smart implementation resources such as:★Brand ★Creative ★Content★Digital ★Social Media ★PR★EventsIf other business specialisms are required, our extensive network of trusted professional industry connections are available. A key difference in our approach is that we mentor, coach and develop your marketing team so they learn from us as we work alongside them so they can unlock their personal development potential too.Once the engagement has been completed, you’ll find yourself leading a company that has a significantly raised profile, improved pipeline and a fit for purpose in-house marketing team.Because all services are delivered on an on-demand basis, you will get results quickly and cost-effectively. The net result is you can confidently lead your company to achieve its full potential and achieve your business and personal goals.Discover The CMO Advantage:☎+44(0)1276 780005www.yuniquemarketing.com
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  • Yunique Marketing Limited
    Consulting Chief Marketing Officer - For A Portfolio Of B2B & B2C Pioneering High-Growth Clients
    Yunique Marketing Limited Mar 2016 - Present
    Lightwater, Surrey, Gb
    As Principal Consulting CMO for YUnique Marketing clients I'll get under the skin of your business fast, and work with you and your team sharing my knowledge and expertise to Unlock YOUR Marketing Potential to Take YOUR Business to its Next Level. In my 25+ year marketing career, I’ve worked at senior level for small, medium & large businesses - including industry leaders & challenger brands. I excel at getting the best marketing performance out of teams; working with business leaders, supporting direct sales teams, collaborating with alliances, and managing/directing internal marketing resources & external marketing agencies. IMPACT★Building, managing and developing marketing functions, coaching execution I take teams from ‘‘Zero to Good’’ & from ‘‘Good to Great’’ fast★Strategies/Campaigns deliver brand awareness, demand and customer/channel loyalty; demonstrate innovation, cut-through & positive transformational change★Projects deliver significant and measurable business results, and leave a lasting positive impression on customers, partners & colleaguesEXPERIENCE★Country, European, Global ★Managing Marketing + Sales★Marketing B2B + B2C★Working with Shoe-string to $Multi Million Budgets★Collaborating with CEOs, CROs, CFOs★Pre-IPO Start-ups, SMEs + BlueChips★Brand Leaders + Challenger Brands★In the Channel + Supporting the ChannelSUPPORT- Get sales & marketing functions aligned with business growth plans- Guide special projects such as rebrand, product or channel program launch- Prepare teams and establish early-days presence in a new territory- Ease M&A integration - Select, manage, review marketing agency relationships- Build and develop marketing teams- Drive marketing strategy, planning and deliveryNot sure what help you need? I can helicopter in and troubleshoot to help you better understand your marketing potential and set correct priorities.To gain the CMO Advantage, contact us.☎+44(0)1276 780005www.yuniquemarketing.com
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  • Yunique Marketing Limited
    Marketing Strategist - For A Portfolio Of Analyst & Research Firms And Investors
    Yunique Marketing Limited Nov 2018 - Present
    Lightwater, Surrey, Gb
    As a Consulting Chief Marketing Officer / Independent Strategic Advisor to a small group of Research & Analyst Firms I offer my insights relating to marketing strategy, planning and implementation to global investment and business professionals. I'm contacted mostly regarding my core focus of brand optimisation, go-to-market strategy and integrated campaign development. Often by clients who are working through transformation and facing significant business challenges and business events such as:★Corporate & Personal Brand (Culture, Messaging, Development) ★Business Growth★Market Entry & Territory Expansion★Channel Development & Marketing Programs ★Marketing Team Development★M&A★Product DivestitureOrganisations supported have included:- Alphasights from Nov 2018- Lynk Global from Aug 2019- Aion Investors from April 2020- Guidepoint May from 2020- Expertwired since from 2020
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  • Yunique Marketing Limited
    Business Growth Mentor
    Yunique Marketing Limited Jul 2019 - Present
    Lightwater, Surrey, Gb
    Offering a Mentoring service through my consultancy (having served as a Business Growth Advisor with the EM3 Growth Hub, volunteered with leading business mentoring organisations & supported the government backed Help to Grow Management Programme) allows me to support more business leaders and gives me broader business insights.A passionate believer in highlighting the essential role that effective marketing strategy has in any successful company, I love coaching business leaders to take them from start-up to scale-up, guiding them through challenging times and to a path for growth. A small business owner myself (a champion for small business & marketing talent) I’m excited to support business leaders on growth.I am a full member of the ABM and I am additionally proud to be one of the group of ABM mentors that are available to provide business mentoring to IoD members as part of the strategic partnership between the IoD and the ABM.Valuing the benefits of continual professional development I’ve invested time training with The Association of Business Mentors, the Chartered Institute of Marketing and the Institute of Directors to sharpen my professional and my mentoring and coaching skills.I’ve been described as a great listener, sounding board and guide. I’m proud to have received many client testimonials for mentoring and to have won “Outstanding Mentor” twice from Global Business Excellence Awards. Business Mentoring for IoD Members👇https://www.iod.com/resources/information-and-advice-service-ias/professional-business-mentoring/ABOUT THE ABMThe Association of Business Mentors is the professional body for business mentoring in the UK and Ireland."Business Mentoring is the process where one person offers help, guidance and support, using empathy and practical experiences of their own, to facilitate the learning and development of another. The ABM vets, qualifies and supports great mentors, professionalising this sector of vital business support."
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  • The Bloom Consortium Limited
    Founding Partner & Consulting Chief Marketing Officer For Bloom Clients
    The Bloom Consortium Limited Mar 2021 - Present
    Fulham, London, Gb
    This venture sits neatly alongside my main business interest YUnique Marketing Limited, and my Business Growth Advisory & Mentoring Programs. Within The Bloom Consortium, I’m the trusted go-to-expert focused on Marketing. My award-winning Consulting CMO Services and Full Service Marketing Consultancy team are available to clients of The Bloom Consortium’s network. ABOUT THE BLOOM CONSORTIUM LIMITEDWelcome to The Bloom Consortium, where the power of dynamic, professional and experienced specialists join forces to help overwhelmed business leaders and their management teams to realise their company’s full potential and achieve business success. For more info👇https://thebloomconsortium.co.uk/ Feel free to contact me for an introduction into The Bloom Consortium for a confidential, no-obligation discovery call. Find out how we can free you to focus on growing your business and help your business flourish.📣NEW! How well is your Business Performing?Take our complimentary Business Growth Assessment to find out how your business is performing and get expert perspectives on how you can improve key business functions, to better support your current business performance and your future business growth potential. Gaining critical insights into your company’s business performance could be the best 10 minutes you spend on your business today. Access it here 👇https://thebloomconsortium.co.uk/scorecard/Let's make your business bloom.
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  • Momentum Pharma Ltd
    Consulting Chief Marketing Officer
    Momentum Pharma Ltd Apr 2022 - Present
    CMO Services provided to Momentum Pharma to oversee global marketing and communications to support the next phase of business growth.ABOUT MOMENTUM PHARMA In the UK, Momentum Pharma is headquartered in Herefordshire. The company was co-founded by Melissa Melton, who has worked in the clinical trial industry for 30 years, and leads the business as CEO. Since its formation in 2013, Momentum Pharma has rapidly become a trusted global partner to Biotechs and Pharmaceutical Companies large and small, and also to larger Clinical Research Organisations. Momentum Pharma is proud to support the life enhancing and life saving work of its clients, by providing them with bespoke strategic global pharmaceutical resourcing solutions to underpin their clinical trial operations.With a global team of over 1,000 diverse, trusted, highly expert consultants all focused on quality, reputation and service, Momentum Pharma delivers excellence, cost-effectiveness and value to clinical trial operations.To learn more please visit: https://momentum-pharma.com/
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  • Business Leader
    Forum Facilitator
    Business Leader Oct 2024 - Present
    London And Bristol, Uk, Gb
    Forum Facilitator (#CMOAdvantage / Marketing Strategist Specialism) unlocking a company's growth potential.Having just served as a judge on the Business Leader Scaleup Awards 2024 I'm especially delighted to continue to collaborate with the team and support the business community.Looking forward to supporting business go for growth!Did you know that most medium-sized companies fail to grow into large ones? Business Leader is on a mission to change that, and I'm delighted to join in on that mission as a Forum Facilitator. ABOUT BUSINESS LEADER MEMBERSHIP FOR HIGH GROWTH BUSINESS LEADERSBusiness Leader Membership is a highly-vetted membership community for CEOs and founders of mid-sized UK companies. Business Leader's mission is to double the number of large businesses in the UK from 7,500 to 15,000, helping ambitious leaders turn their mid-sized organisations into giants.Business Leader's founder Richard Harpin took his company HomeServe from humble beginnings in 1993 to a sale for £4.1bn. But like all successful business leaders, he suffered setbacks along the way. But failure is often the key to unlocking success. That’s why Business Leader created a membership with peer-to-peer forums, where CEOs and founders can learn from and challenge each other in a safe & confidential environment.I'll be facilitating at least one of these forums to unlocking the member companies growth potential.If you’re ambitious, motivated and willing to share your expertise with others, apply to join the Business Leader Founders 250 and form the bedrock of our community. Start your journey to high growth with Business Leader.If you're in Surrey / the Surrey area and interested in Business Leader Membership and joining my forum get in touch with me. As soon as my forum has its members we'll get going and start to deliver on the ambitious mission supporting ambitious leaders to inspire business breakthrough & drive serious business growth.Info: https://lnkd.in/ewNhMpcQ
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  • B2B Marketing
    Marketing Careers Mentor & Coach
    B2B Marketing Mar 2024 - Present
    London, Uk, Gb
    At the Strategy & Marketing Talent Specialist at Propolis where I lead the delivery of the Emerging Marketing Leaders Programme, I am additionally one of the registered Mentors / Coaches on the Propolis Mentoring & Coaching Programme.For more information about the programme including programme pricing please contact: propolis@b2bmarketing.net
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  • B2B Marketing
    Strategy & Marketing Talent Specialist
    B2B Marketing Apr 2023 - Present
    London, Uk, Gb
    Within the Propolis B2B Marketing network of Experts and Specialists available to provide Advisory / Consulting Services, I’m the trusted go-to-expert focused on Marketing Strategy & Marketing Talent Development.
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  • B2B Marketing
    Course Leader - Emerging Marketing Leader Programme
    B2B Marketing Aug 2021 - Present
    London, Uk, Gb
    I run the Emerging Marketing Leaders course for B2B Marketing Propolis members - a benefit of their membership. This is foundational primer course designed by me to prepare marketers considering or just starting out in a marketing leadership position to give them valuable tools and techniques to help them smoothly transition to a leadership role. The course is practical and set from a marketing practitioners view. Concepts shared will also offer delegates an opportunity to shift their mindset and leverage industry models to sharpen their approach and performance in their current role.Concepts, techniques and methods I've built into the course I deliver are the same ones I use as necessary in the Mentoring Programs I support marketers with in planning/developing/building their successful marketing careers.
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  • B2B Marketing
    B2B Marketing #Propolis “People, Teams, Resourcing And Skills” Expert
    B2B Marketing Aug 2021 - Mar 2023
    London, Uk, Gb
    As Propolis Marketing Teams, Resourcing and Skills Expert, I'm responsible for helping Propolis members make better decisions and be more effective in all aspects of their B2B marketing with a focus on their Teams. I do this via creation of models/frameworks, holding best practice briefings, doing deep-dive calls with members addressing their core teams and answering questions posed within the community - and much else besides! ABOUT THE TEAMS, RESOURCING & SKILLS CHANNELBuilding sustainable and high performing marketing teams is one of the greatest challenges, and one of the most vital roles for any marketing leader. Leading an efficient marketing function and managing the recruitment, development and retention of effective marketing talent is fundamental to the success of any marketing strategy you develop, and marketing plan your team builds and executes. To deliver the marketing results your business needs, to meet its ultimate business goals and objectives.ABOUT PROPOLISPropolis gives B2B marketers the clarity to solve real-world challenges – through instant access to unbiased experts, resources, training, & support. #PROPOLISB2BABOUT B2BMARKETINGEstablished in 2004, B2B Marketing is a professional community where all B2B marketers can easily communicate with like-minded industry peers. They can interact, share, learn and collaborate with other knowledgeable marketers, wherever they are. Offering training and events, the latest industry news and best practice advice online, B2B Marketing provides worthwhile relevant content that’s easily accessible for everyone. B2B Marketing is now the number one go-to resource for B2B marketers across the globe. #b2bmarketing.
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  • Royal Holloway, University Of London
    Guest Lecturer Marketing, Entrepreneurship, Employability & Personal Brand
    Royal Holloway, University Of London May 2017 - Present
    Englefield Green, England, Gb
    Invited by the academic leadership team and college careers service, I'm available to support the School of Business & Management providing Guest Lectures and Workshop Facilitation on topics related to Marketing and Entrepreneurship.Topics I'm most frequently asked to talk at other campus events include:*Real World Marketing & Sales*Marketing for Entrepreneurs and Start-ups*Go-to-Market Strategy*Brand Optimisation (including Personal, Corporate & Employer Branding)*Integrated Marketing Campaigns*Employability*Careers in Marketing
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  • Spreckley
    Associate & Consulting Chief Marketing Officer For Spreckley Startup Growth Hub Clients
    Spreckley Jul 2023 - Present
    London, London, Gb
    This marketing and PR collaboration with PR firm Spreckley Partners Ltd sits neatly alongside my main business interests YUnique Marketing Ltd and The Bloom Consortium Ltd.Within The Spreckley Startup Growth Hub for Spreckley clients, I’m the trusted go-to-expert for focused on Marketing Strategy & Consulting CMO Services. ABOUT THE SPRECKLEY STARTUP GROWTH HUBWelcome to The Spreckley Startup Growth Hub: tailored and integrated marketing and PR services from highly experienced award-winning experts, each of whom are specialists in specific disciplines and understand the challenges of scaling a business at every level, from pre-seed angel investment to Series A and beyond. We’re here to accelerate startups, supporting ambitious startup founders reach the next level of growth with powerful storytelling and lead-generating integrated marketing.For more info👇https://www.spreckley.co.uk/services/startup-growth-hub/
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  • The Consultancy Academy Limited
    Associate & Consulting Chief Marketing Officer For The Consultancy Academy Clients
    The Consultancy Academy Limited Apr 2024 - Present
    Whitchurch, Shropshire, Gb
    This collaboration with The Consultancy Academy sits neatly alongside my main business interests YUnique Marketing Ltd and The Bloom Consortium Ltd.Within The Consultancy Academy, my specialism is Marketing, I provide Marketing Strategy & Consulting CMO Services. As and when required by clients I can bring the support of my full service marketing consultancy for marketing campaign / asset deliverables development and implementation. ABOUT THE CONSULTANCY ACADEMYThe Consultancy Academy believes no one knows your business better than the people that work there. The Consultancy Academy’s focus is to develop the individual in order to empower them to identify what the organisation needs, and what changes must be made in order for it to grow. The Consultancy Academy works closely with academic organisations, our programme leaders are all industry experts working within or running their own companies. The Consultancy Academy develops business programmes underpinned by academic rigor and delivered by some of the best industry minds. For more info👇https://conac.co.uk/
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  • Best Business Events
    Consulting Chief Marketing Officer
    Best Business Events Oct 2023 - May 2024
    West Malling, Kent, Gb
    We are excited to be supporting the team at the Best Business Events helping them take the long-standing and successful South East Construction Expo, Conference & Awards Programme from strength to strength. They recently outgrew their location in Sussex and so found a new home for the Expo in Surrey.As the official Marketing Partner for the Expo I and my team at YUnique Marketing are available to support exhibitors needing to boost their marketing to help them ensure they maximise the return of their investment from their Expo participation.ABOUT THE SOUTH EAST CONSTRUCTION EXPOThe South East Construction Expo is the South East’s leading Property & Construction event and will next be held on the 1st May 2024 at Sandown Park Surrey. The Expo has grown each year since 2007 bringing together construction professionals, contractors, developers, and other related industries and support organisations to the sector from across the UK. The event attracts 50+ SPEAKERS | 150+ STANDS | 1500+ VISITORS. Each year the show strives to innovate and brings new features.If you are in the Construction / Property sector OR you supply products, services, education or talent related support into the Construction / Property sector you'll want to be at the show.Contact me for details on how we can build you the strongest presence at the Expo and support the Construction and Property sector - we need them to be successful!
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  • Enterprise M3 Growth Hub
    Associate Business Growth Champion
    Enterprise M3 Growth Hub Oct 2021 - Mar 2024
    Basingstoke, Hampshire, Gb
    My specialism in the Growth Hub is Marketing & Communications. I offer my insights as a Consulting CMO relating to marketing strategy, planning and implementation to EM3 Clients - founders and CEOs. I'm contacted mostly regarding my core focus of brand optimisation, go-to-market strategy and integrated campaign development. With start-up, midsize and corporate experience I'm able to think big and small as required, and guide them toward effective marketing strategy, planning and implementation.I additionally provide input to campaigns and initiatives to boost SME productivity and growth and participate in EM3 LEP activities representing the SME community. ABOUT THE ENTERPRISE M3 GROWTH HUBProviding business advice and consultancy services to growth companies across multiple sectors within the Enterprise M3 Local Enterprise Partnership (LEP) area. This is a public/private partnership set up to support and sustain economic growth at a local level.
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  • Ison Travel
    Consulting Chief Marketing Officer
    Ison Travel Mar 2023 - Jun 2023
    Woking, Surrey, Gb
    CMO Services provided to Ison Travel & Ison Management Ltd team to oversee marketing and communications to optimise the brand and support the next phase of business growth.
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  • Cyan Solutions Ltd
    Consulting Chief Marketing Officer
    Cyan Solutions Ltd Jan 2022 - Dec 2022
    Waterlooville, Hampshire, Gb
    CMO Services provided to the Cyan Solutions Ltd team to oversee marketing and communications to support the next phase of business growth.ABOUT CYAN SOLUTIONS LTDCyan Solutions is a world-class IT Support provider dedicated to keeping SME businesses connected with their customers, and their teams working securely from anywhere, at any time and on any device. Since 2004 Cyan Solutions has empowered business leaders to focus on growing their business; safe in the knowledge that their IT Systems and their IT Resources are expertly supported by enterprise-grade solutions, a total security approach and professional support – all aligned to their growing business needs. For an IT-reliant SME who needs to scale and grow successfully and with confidence, Cyan Solutions delivers the comprehensive and trusted IT to increase business productivity, resilience and performance.Cyan Solutions, enabling business transformation and growth.
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  • Ufodrive
    Consulting Chief Marketing Officer
    Ufodrive Jun 2021 - Dec 2022
    Findel, Luxembourg, Lu
    CMO Services provided to UFODRIVE to oversee global marketing and communications to support the next phase of business growth.Notable Success:*Gold Stevie Award 2022 - Company of the Year Award "Transportation" *CEO interview on CNN *Secures Investment 2022 - https://www.ufodrive.com/en/about-us/news/ufodrive-is-going-global*Win £250k's worth of advertising - https://www.ufodrive.com/en/about-us/news/the-times-announce-sustainability-winners-of-its-1m-advertising-fund* CEO Podcast Interview - https://open.spotify.com/episode/0d6qr0y4ot2QtQ42n685iS?go=1&sp_cid=adebf670685bbce4b29d82e2939e33ed&utm_source=embed_player_p&utm_medium=desktop&nd=1*Social campaign COP26 - https://www.ufodrive.com/en/about-us/news/ufodrive-journey-to-cop26*Book editing & promotion - CEO Author launches blog site serialising "The Electric Revolution" & gets Best Selling Author Status - https://www.aidanmcclean.com/ABOUT UFODRIVEUFODRIVE is the world’s fastest and easiest car rental experience, using a 100% electric fleet. Leading the electric revolution, UFODRIVE now also provides the all-in-one eMobility platform to those who are shifting to electric fleets.UFODRIVE is the world’s first all-digital, all-electric car rental service. It combines state-of-the-art technology with zero emission electric cars. Built on a foundation of sustainability and superior customer service through creative technological solutions, the company has grown to include 9 counties in Europe, encompassing 150,000 connected chargers and saving over 2 million kilograms of CO2 in just a few short years. The other side to the business is the B2B e-mobility SaaS platform for supporting fleets to transition to electric or to help existing electric fleets with lean operations, lower energy costs, charging connectivity and advanced analytics. The best-in-class UFODRIVE eMobility platform was designed to manage entire fleets at every stage of the transition to electric and beyond.
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  • Paradigm Human Performance
    Consulting Chief Marketing Officer
    Paradigm Human Performance Oct 2020 - Aug 2022
    Plymouth, Devon, Gb
    CMO Services provided to Paradigm Human Performance Ltd to oversee global marketing and communications to support the next phase of business growth. ABOUT PARADIGM HUMAN PERFORMANCE LTDSince its formation in 2017, Paradigm Human Performance has rapidly become one of the World’s leading Human and Organisational Performance (HOP) training and consultancy companies with a global reach and operating in many industry sectors. Its mission is to make organisations all over the world more profitable, more efficient, and more reliable. Clients are supported to create amazing, inspiring workplaces which are not just dependable, safer, and healthier for their people but have a culture of psychological safety where everyone is respected for their contribution and where people are proud to go to work. Paradigm HP has world-class expertise in Human and Organisational Performance improvement, safety, security, and non-technical skills development; and has successfully supported 1000s of organisations to achieve operational excellence and reach their performance improvement goals.
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  • Oxford Brookes Business School
    Business Mentor
    Oxford Brookes Business School May 2022 - Jun 2022
    Oxford, Oxfordshire, Gb
    Invited by Small Business Britain to be a Help to Grow Management Business Mentor with Oxford Brookes Business School, to provide support to help business leaders in the SME community develop a business growth plan to help them lead their business to release its potential.Help to Grow is a 12 week practical programme for business leaders in SMEs to build expertise and boost confidence across key areas. It is accredited by the Small Business Charter. The program is a collaboration between The Department of Business Energy & Industrial Strategy, Universities and Business Mentors. The mentoring (not consultancy) supports the formal education delivered by the universities, and covers topics such as:*strategy and innovation*growing national and international markets*leading for high performance*building vision and brand*engaging and inspiring teams*creating customer value*adopting digital technology*adopting responsible business practices*financial management
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  • Vmray
    Consulting Chief Marketing Officer
    Vmray Aug 2020 - Dec 2020
    Bochum, De
    CMO Services and Brand Consulting provided to VMRay to develop a Brand Strategy and associated Go-to-Market Strategy and Integrated Campaign Framework to bring the new brand narrative and messaging to life, elevating its current marketing model and approach to attract new audiences for its increasing product portfolio to support business growth. Including the review and assessment of marketing resources; input on marketing function roles and where necessary advise on new agencies (PR, Research, ABM, and Data) as execution support to bolster the internal marketing team for the function to become an always-on and sales aligned marketing engine. ABOUT VMRAYVMRay is the world’s most effective platform for analyzing and detecting the newest and most dangerous threats to securing an organization’s operations. It detects more advanced threats because it is invisible to the attacker. And because it cannot be detected it 'sees' the intended behavior of malware. This reduces the time it takes to detect and respond to an incident and ensures customers know they are under attack faster, minimising the period where damage can be done. All this can be done without replacing hardware or software because VMRay integrates into and enriches a customer's existing infrastructure and systems.
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  • Blue Yonder
    Consulting Chief Marketing Officer
    Blue Yonder Jun 2017 - Nov 2018
    Scottsdale, Arizona, Us
    CMO Services provided to Blue Yonder to oversee global marketing and communications to bring the newly developed brand to life, extend its coverage outside of its headquarters territory of Germany and fine-tune its marketing execution. Including the development of a Go-to-Market Strategy, associated communications and awareness and relationship marketing (lead gen) plans alongside the review and assessment of internal and external marketing resources; and where necessary select new agencies (Brand, PR, Digital, Web, Design, Translation) as execution support to bolster the internal marketing team for the function to become an always-on and sales aligned marketing engine. Notable News:*Press release July 2nd 2018 JDA Software to acquire Blue Yonder*Press release July 7th 2018 JDA Completes Acquisition of Blue YonderABOUT BLUEYONDERPutting the AI into Retail - Blue Yonder is a leading Provider of AI solutions for Retail.Artificial Intelligence is now being used to transform the retail industry, enabling retailers to be better positioned to provide customers with the experience that they both demand and expect. Technology advancements enable machines to make billions of automated every-day decisions, reducing the risk of human error ensuring that decisions are made objectively and in real time. With AI embedded into their supply chain and merchandising processes, retailers can respond quicker to changing market conditions and customer dynamics, boosting revenues and increasing margins.
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  • Foresight Factory
    Consulting Chief Marketing Officer
    Foresight Factory Feb 2017 - Dec 2017
    London, London, Gb
    CMO Services provided to support strategic marketing planning and the marketing personnel development through marketing role related coaching and mentoring. Timed to support the post-rebrand Go-to-Market phase and culminating with the annual conference.ABOUT FORESIGHT FACTORYOwn the Future - Smarter strategies enable better products and bolder brands. Foresight Factory help brands identify critical trends and predict disruption, helping them build their personal roadmap.
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  • Northrow
    Consulting Chief Marketing Officer
    Northrow Jun 2016 - Aug 2017
    London, Gb
    CMO Services provided to Contego Fraud Solutions Ltd (now NorthRow) to direct and manage marketing and communications efforts including the development of a Go-to-Market Strategy and local tactical marketing plan including the oversight of core agencies (PR & Digital Lead Gen) and mentor and coach the internal marketing team. Notable News:*Press release July 18th 2017 Maven leads £3.5m investment in Contego Fraud Solutions.*Press release June 7th 2017 Contego Named 1 of the 50 Hottest FinTechs in Europe by FinTechCity.*Press release Dec 20th 2016 Contego Fraud Solutions acquires Working Status.ABOUT CONTEGO NOW NORTHROWKnow Who You are Dealing With - NorthRow a RegTech business that helps regulated businesses improve operational efficiency and customer experience whilst reducing compliance risk.As fraud attempts are growing at an alarming rate, it has never been more important to know your customer before entering into any transactions or agreements with them. Many industries are becoming newly exposed to the threat of fraud. Increase in fraud risk brings with it an increase in regulation and compliance needs. Businesses really need to ensure that they offer a rigorous and continuous approach to compliance whilst streamlining their customer onboarding processes. NorthRow simplifies and improves the customer onboarding process by taking the pain out of the regulatory background checks that need to be conducted. Launched in 2011, NorthRow (formerly Contego) has been supporting the Banking, FinTech, Retail, Pre-employment and Property sectors providing them with a comprehensive risk scoring platform that can handle complex multi-source fraud detection and compliance checks at high speed.
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  • Ensono
    Consulting Chief Marketing Officer (Acquisition Integration Assignment)
    Ensono Nov 2016 - Apr 2017
    Downers Grove, Illinois, Us
    CMO Services provided to Attenda an Ensono Company to develop a Go-to-Market Strategy (including how to best work as an alliance partner with Microsoft and AWS) and local tactical marketing plan including the identification and selection of core agencies (PR & Business Development) and smoothly hand-over to a newly appointed internal marketing team. Timed to fit with the acquisition integration of Attenda into Ensono.ABOUT ATTENDA NOW ENSONOTransforming, Managing and Securing Critical Applications in a Hybrid World - Attenda an Ensono Company delivers Hybrid IT.For business leaders managing lots of complexity or disrupting the status quo, Ensono delivers complete hybrid IT solutions, from cloud to mainframe, tailored to each client's journey. Whether you're leveraging the power of the cloud or modernizing legacy technologies, you'll be on track to operate for today and optimize for tomorrow.
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  • Intermedia Cloud Communications
    International Marketing Director
    Intermedia Cloud Communications Sep 2014 - Feb 2016
    Sunnyvale, California, Us
    Intermedia is a one-stop shop for cloud business applications. Its Office in the Cloud™ suite integrates the essential IT services that SMBs need to do business - supporting partners and customers with a Worry-free Experience™. We’re taking on the world’s biggest tech companies in a battle for the $50B business communications and productivity industry. Our goal is both modest & earth-shattering: to eliminate the pain of deploying and managing business IT. With Intermedia get back your freedom to focus on your business!Headhunted to lead the marketing & communications function and channel program (supporting Intermedia/Microsoft Partners) in EMEA, bringing an established US brand to Europe. Budget $340k to $650k.• Reported to, and acted as second in command to, the EMEA GM• Identified barriers to growth, developed the go-to-market strategy supporting both direct and channel routes to market• Built the annual plan/managed the budget, led the execution and reporting of a rolling 12 month sales/marketing calendar - buyer journey and sales cycle aligned, mapped to key personas and their content/tactic preferences• Developed the EMEA marketing team capability, evolved marketing approaches blending direct, digital and PR into an integrated multi-touch inbound campaign model• Tightened up lead management deploying a "no lead left behind" concept• Led the execution of 3rd party industry events and proprietary events• Led the recruit, enable and engage channel marketing function• Ran channel analysis, launch channel incentives, design marketing execution support programs• Built relationships with key industry bodies, manage and negotiate agenciesEnquiries/Leads/Sales MRR trended-up, opportunity deal-size increased, channel growth included the activation of the 1st UK Distributor, great media traction including coverage in The Telegraph, UK Partner Program local initiatives recognised/shortlisted "Specialist Vendor'' 2015 CRN Channel Awards...
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  • Ibm
    Smarter Workforce Marketing Leader Europe (Role Expanded At Kenexa Became Ibm Smarter Workforce)
    Ibm Feb 2014 - Sep 2014
    Armonk, New York, Ny, Us
    Largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries.Smarter Workforce is the most powerful workforce solution ever introduced—it’s the combination of human insight, technology efficiencies and big data analytics that empowers business to not only predict outcomes, but to drive them.My role (MSM market segment management) leading IBM Kenexa/Smarter Workforce marketing promoting both Consultancy Professional Services and SAAS Technology Systems post transfer into IBM continued and expanded. Budget $2.4m.• Responsible for: go-to-market strategy development; quarterly planning direction and process; co-ordinating operational marketing; sales and marketing alignment; and collaboration with Global & Local marketing (incl. thought leadership content, messaging, product positioning, campaigns, tactics).• Led: Global programs, campaigns and messaging implementation; Europe-wide marketing initiative development; communication of the strategy and the plan; and regular performance reviews.• Supported: Country planning priorities; specific local marketing activities; customer engagement; overall execution to be locally relevant and on-brand; and early stage channel ecosystem development.• Drove: Transformational Projects hand holding the development and delivery of the new Account Based Marketing Program that 2014 to date generated an estimated $10m+ oppty value; Brokered Media Partner Agreements; Negotiated Industry Community Creation Deals to enable the blending of Online and Offline Events; Sponsored the European Conference Roadshow Series that reached 950 delegates across 5 cities; and Concepted the Flagship CHRO Summit inaugural event for 30 CHRO delegates...• Matrix management: reported to Global Marketing; European Marketing; and European BU Sales Leaders.
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  • Ibm
    Product Marketing Director, Europe (Acqusition Integration Assignment)
    Ibm May 2013 - Feb 2014
    Armonk, New York, Ny, Us
    Kenexa - Provider of business solutions for HR (a blend of Consultancy Professional Services and SAAS Technology Systems), with 2,800 employees. As of Feb 1st 2014 now part of IBM.Headhunted (brought back) by IBM to prepare the Kenexa (a recent acquisition) marketing team for integration into IBM. The role involved developing a go-to-market strategy and marketing program development adopting newly created positioning to extend execution from just the UK to Europe wide. I managed and led the European Regional Marketing Team (6 staff), and provided planning and execution direction to 7 European Country marketing teams and other European/Country cross functional teams. I collaborated with Global teams to deliver support for European sales and marketing requirements including both customer acquisition and customer retention (xsell/upsell and customer advocacy). Budget $2.4m.• Coordinated the team to work seamlessly together across the marketing disciplines and across geographical roles at all times aligned with sales.• Coached the team to adopt new planning processes, automation tools/systems and agencies to improve efficiency and effectiveness all the while minimising disruption to execution from integration into IBM. • Developed and bringing to life a go-to-market strategy that forms the basis of the new and high profile Smarter Workforce initiative to deliver on goals of increasing brand awareness and creating demand.• Rolled out ‘game changing’ approaches including Account Based High Value Client programs and multi-touch campaigns based on Persona Marketing to support European market expansion and sales transformation.
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  • Making Marketing Matter
    Marketing Training
    Making Marketing Matter Jan 2013 - May 2013
    Never has there been a time of greater and more rapid change that now. I decided to take some time out to go on a personal education journey - to refresh my skills and get re-equipped for the new world. If you'd like my thoughts on the marketing courses available in the market that you should consider spending your own time and money on as well as that of your organisation and my views on professional organisations that offer help and support for the marketing profession get in touch. Always happy to share my personal opinions and learnings with others.
  • Kaspersky
    Senior Director Channel Marketing Western Europe (Internal Promotion)
    Kaspersky Jan 2012 - Dec 2012
    Stadtkreis 1 Altstadt, Zurich, Ch
    Largest privately-held Internet Security company (Antivirus), with 2,500 employees.Led Channel Marketing in Europe (B2B & B2C) - Recruit, Enable, Engage, Reward & Retain. Responsible for developing the European channel marketing strategy and defining and executing the plan. Recruited, managed and led the European Regional Channel Marketing Team (3 staff) and provided insight and direction to 7 European Country marketing teams and other European and Global cross functional teams. Budget $200k.• Placed the channel centre-stage of Kaspersky Lab marketing.• Drove the next phase of channel partner eco-system development.• Strategic pan European partner programs helped achieve within 24 months $8m Net New B2B Revenue across Europe = 28% YOY Growth, an ROI of $1: $18 and an internal marketing award for the team. • Increased partner activation, satisfaction (for net new growth and competitor differentiation) and loyalty from a refreshed channel program and campaigns.• Targeted efforts at supporting Global Launches and Campaigns, optimising the channel for demand generation (incl. co-marketing).• Identified, prioritized and addressed gaps in channel marketing capability for management 2013 planning.• Leveraged personal vendor relationships to plan and implement innovative pilot projects that delivered immediate BANT qualified leads.• Demonstrated best practice modes of delivering ROI and best value use of MDF from integrated marketing.• Delivered consistently, as planned, foundational elements to support channel partner recruitment, enablement, engagement, reward and retention.• Recruited, on-boarded and managed 3 Pan European Senior Channel Marketing direct reports.• Additionally, provided marketing leadership to the UK team to help re-establish their local marketing function.
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  • Kaspersky
    Director, Business Programs, Western Europe & North America (Internal Promotion)
    Kaspersky Jun 2011 - Dec 2011
    Stadtkreis 1 Altstadt, Zurich, Ch
    Largest privately-held Internet Security company (Antivirus), with 2,500 employees. I applied my product marketing skills in the area of content marketing. I led the content creation function providing strategic direction and delivery of premium content adopted by 7 European Country marketing teams and the North America marketing team, supporting launches and campaigns.• Recognition received for the Corporate Launch being the best integrated campaign in the company’s history (KL placed on the B2B map).• Developed impactful premium content that shortened sales cycles and improved customer experience. • Established the concept of ''content alignment to sales cycle'' for core product marketing materials including sales enablement collaterals, demand generation assessment tools and analyst webinars.• Optimised the marketing mix including PR, AR, digital marketing, social media, email marketing, telemarketing, live and web events to generate higher levels of response and demand from fully leveraged premium content. • Campaign example: during 1st 3 months raw purchased list emailed once 215,331, response from 1st email 9.5% open rate / 1% click through rate / 450 completed assessments through to reports fuelling telemarketing follow-up for appointment setting.
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  • Kaspersky
    Head Of Field Marketing, Europe
    Kaspersky Nov 2010 - Jun 2011
    Stadtkreis 1 Altstadt, Zurich, Ch
    Largest privately-held Internet Security company, with 2,500 employees. Headhunted by an ex IBM Executive into Kaspersky Lab as Head of Field Marketing Europe to drive sales and marketing alignment across 7 European Country teams to optimise resources, establish a planning process and increase return from launches. Overall objective was to drive demand for Kaspersky Lab B2C products across Europe to gain share and achieve revenue targets. Budgets held locally.Two promotions followed allowing me to demonstrate my knowledge, leverage my skills and build from my experience developing marketing functions and go-to-market strategy delivering demand gen from an improved marketing function. Advised teams, the European SVP of Sales & the CMO.• Led 7 European country marketing teams to build a consolidated European B2C Product Launch Plan including awareness, demand generation and sales support elements.• Recognition received for the B2C launch being the first fully integrated campaign for the company.• Freed up 25% budget from sales and marketing alignment on launches. • Developed and implemented a communication schedule and planning process that shared info, ideas, and best practices. Facilitating collaboration cultivated closer cooperation and created linkages between the sales and marketing functions both in country and across countries.
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  • Ibm
    Business Partner Marketing Manager, Uk & Ireland (Role Expanded)
    Ibm Jan 2010 - Nov 2010
    Armonk, New York, Ny, Us
    Largest technology and consulting company, with 427,000 employees serving clients in 170 countries.My role expanded and as the Business Partner Marketing Manager, managing and measuring co-marketing for a set of 85 IBM Information Management & Business Analytics BPs - most coming through acquisition. I led the channel marketing function providing direction, setting priorities, and developing recommendations for the UK brand marketing team to guide and coach them to market to, through and with the channel. Budget $500k.• Grew SMB channel revenue 14% YtY from the Software ValueNet Program. • Collaborated with Channel Sales to define the BP channel vision and enablement requirements. • Organised, hosted and presented at events.• Established the channel marketing strategy and led all actions related to marketing to, with and through the channel extending the role from being purely co-marketing.• Launched successfully a new, simpler and partner friendly co-marketing model.• Developed a ‘demystifying marketing’ package to coach partners on how to improve their marketing performance and how to navigate and leverage IBM marketing. • Advised ‘an integrated campaign approach’ including digital marketing for optimal co-marketing ROI and yield.
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  • Ibm
    General Business Smb & Channel Marketing Manager, Uk & Ireland (Acquisition Integration Assignment)
    Ibm Jan 2009 - Dec 2009
    Armonk, New York, Ny, Us
    Largest technology and consulting company, with 427,000 employees serving clients in 170 countries.This role brought a further opportunity to be involved with another sizeable acquisition. Here I led the development, implementation, management and measurement of IBM Cognos business partner marketing and PR initiatives. Promoting Business Intelligence, Business Analytics, Performance Management offerings in UK and Ireland during the transfer of trade year. Budget $200k. • Managed Cognos UK & Ireland partners attained highest sales revenue globally during the transition of trade year.• Supported Cognos marketing, sales and channel partners through acquisition integration and align to the IBM model post acquisition transfer of trade minimising disruption.• Established co-marketing aiding the smooth quick transition of Cognos business partners into IBM marketing.• Provided access to IBM Green Agenda assets, resources and initiatives to support a business partner launch. • Led a multi-faceted analyst research project generating press coverage and delivering social media tactics paving the way for the product launch of 'IBM Cognos Express' for SMB.
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  • Ibm
    General Business (Smb) Marketing Manager, Northeast Europe (Return To Europe Role & Xibm Portfolio)
    Ibm Feb 2008 - Dec 2008
    Armonk, New York, Ny, Us
    Largest technology and consulting company, with 427,000 employees serving clients in 170 countries.A return to a European role as SMB Marketing Manager Northeast Europe, leading 4 European Regional marketing teams providing them with planning, execution measurement and general oversight across IBM's portfolio for SMB including Hardware, Software and Services, focused me on Channel Marketing. • Led 4 regional marketing teams to attain campaign win revenue targets and they each received recognition for positive impact to the business.• Implemented ‘service level agreements’ across all brands for integrated planning, execution and measurement.• Improved linkage between sales and marketing supporting business revenue growth through joint planning. • Facilitated share of best practices to raise marketing plan quality and increase performance. • Developed timely topical customer issues based sales enablement assets, including ‘surviving in a downturn’.• Delivered critical insight and expanded sales access to market intelligence, improving account selection.
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  • Ibm
    Launches & Events Marketing Manager, Worldwide (Global Internal Assignment)
    Ibm Jul 2005 - Jan 2008
    Armonk, New York, Ny, Us
    Largest technology and consulting company, with 427,000 employees serving clients in 170 countries.Expertise in product marketing was recognised and I took responsibility at a Global level as Launches & Events Manager at IBM WebSphere (SOA/Service Oriented Architecture) leading 3 Geography teams. I provided events and launch planning and project management guidance embedding events into the campaign framework and collaborated with the Global team on how to best support Geography teams. Many best practices were developed that today are the foundation for event planning and execution at IBM. Budget varied per project to $10m. • Led and mentored 3 GEO teams to integrate events into overall marketing for improved marketing performance.• Surpassed objectives globally: $650m validated lead revenue, $220m win revenue, 137% pipeline, 81% win revenue, 500+ events a year; 150,000 participants, of which 7,000 fee paying.• Conceived and developed a worldwide event strategy and event portfolio that was customer centric aligned to the sales cycle 'right event, right person, right time' elevating customers’ event experience.• Managed the creation and delivery of event support assets. • Advised structure and format for the new annual Global conference 'IBM Impact'.• Built a ‘kits’ approach, and introduced targeted events aligned to client needs for direct and channel use.• Deployed an event campaign readiness quality assurance process.
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  • Ibm
    Marketing Program Manager, Emea (Role Expanded)
    Ibm Jan 2004 - Jun 2005
    Armonk, New York, Ny, Us
    Largest technology and consulting company, with 427,000 employees serving clients in 170 countries.The function then grew to include more IBM Software product offerings and all Routes to Market (lead offerings were Security, Storage and Systems Management Technology and associated Services). As Marketing Program Manager EMEA I managed the end-to-end EMEA integrated program quarterly planning and tracking providing strategy, campaign planning, tactic development and execution guidance. Budget $3m. • Led 8 country marketing teams to attain validated lead revenue targets from all routes to market.• Exceeded corporate objectives, whilst transitioning teams through new execution models and trial strategies.
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  • Ibm
    Large Enterprise Go-To-Market Manager, Emea (Internal Promotion)
    Ibm Apr 2001 - Dec 2003
    Armonk, New York, Ny, Us
    Largest technology and consulting company, with 427,000 employees serving clients in 170 countries.Subsequently asked to lead industry marketing across 8 European Country marketing teams. As Large Enterprise Go-to-Market Manager EMEA I monitored and managed the consistent brand representation of IBM Tivoli industry marketing across Europe, spanning strategy implementation, campaign execution, and sales enablement promoting Security, Storage and Systems Management Technology and associated Services. Project budgets up to $5m.• Led 8 country marketing teams to exceed campaign objectives from all routes to market: leads 156%, pipeline 114%, wins 173% and industry campaign leads and validated lead revenue targets 300%.• Supported IBM Planet Tivoli event attracting 2,000 fee paying delegates triggering $65 million win revenue.• Project managed EMEA launch roadshows in 30 countries 3,500+ delegates each launch.• Directly managed participation in key pan-EMEA events attracting 1,500 fee paying delegates and exceeding customer satisfaction targets.• Hiked User Group members up by 40%, driving up customer satisfaction, loyalty and references.
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  • Ibm
    Industry Marketing Manager, Uk (Acquisition Integration Assignment)
    Ibm Jun 2000 - Mar 2001
    Armonk, New York, Ny, Us
    Largest technology and consulting company, with 427,000 employees serving clients in 170 countries.Recruited into IBM Tivoli (a recent acquisition) as Industry Marketing Manager UK to build vital relationships across the many IBM marketing teams to aid the team integration and build and execute a joint marketing plan promoting Security, Storage and Systems Management Technology and associated Services. Budget £40k.Various Marketing Leadership Positions at IBM then followed.• Connected Tivoli with IBM hardware/services/software teams to deliver their first integrated industry event. • Created industry marketing plans and industry value propositions.
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  • Datapoint
    Corporate Marketing Manager, Uk
    Datapoint Jan 1998 - May 2000
    Brentford, Middlesex, Gb
    Contact Centre Communications specialist systems integrator, with 500 employees across Europe. Hired to re-establish the Brand and its marketing and communications function. Revitalising and positioning the company for growth resulted in the successful sale of the company. Recruited, trained and managed a marketing/telemarketing team of 7 in the UK focused 100% on promoting Consultancy Professional Services and Deployment Project Teams. Reported to the board, budget £25k.• Increased qualified sales leads enabled 100% sales team growth. • Developed and executed the marketing plan driving new business acquisition and customer retention.• Refreshed the services value proposition, created packaged offerings and cultivated vendor relationships.• Led design and roll-out across the company of a new brand identity including website and collaterals.• Recruited, trained and managed a marketing/telemarketing team of 7.
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  • Notable Solutions Company
    Sales And Marketing Manager, Uk
    Notable Solutions Company Sep 1995 - Dec 1997
    UK based Software start-up, developing solutions on Lotus Notes for the Recruitment/HR industry.I established and managed the start-up marketing, communications and direct sales function operating on a shoestring budget. I was employee #3 following the MD/Owner and programmer. My role was to build a database, hit the phones, book demos, run demos, build sales proposals, close deals. Following my sales success I then recruited, trained and supported a direct sales team of 4 in the UK. Reported to the MD. The role coincided with the acquisition of Lotus Corporation into IBM, and as such provided many additional learnings.• Developed and executed a marketing, events and PR plan to support the launch of NSC’s first product ''AgencyBase''.• 20 new accounts generating £500K revenue, fuelling staff growth from 2 - 25 in 2 years.• Ran in-house customer profiling, contact list development, telescript creation and outbound calling.• Recruited, trained and supported a sales team of 4.
  • Whistles
    Retail Sales Associate
    Whistles Nov 1995 - Feb 1996
    London, England, Gb
    From department store to boutique. Still working in retail to support my post university studies of Law in London, in my role at Whistles the British fashion brand I worked at both our own boutiques including our flagship store at St. Christopher's Place and our concessions across central London including Fenwick of Bond Street and Dickins & Jones in Regent Street. My time with Whistles taught me the value of the combination of great product (quality, contemporary design and finishing touches) and great customer experience (personalised service) to build a loyal clientele and a press following.
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  • Harrods
    Retail Sales Associate
    Harrods Jul 1995 - Oct 1995
    London, Gb
    Summer work in the retail industry during my post university year when I studied law in London contributed towards my living and study costs. I joined to cover the world famous "Harrods Summer Sale" and found myself invited to stay longer to support the new manager in the concession as she implemented changes in the department. The role gave me valuable insights into branding, packaging and merchandising of mid to premium fashion products.
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  • Whitbread Restaurants
    Waitress
    Whitbread Restaurants Sep 1988 - Apr 1995
    Evening and weekend work during my college and university years in the catering industry contributed towards my living and study costs. During my time with the company I took on different shifts and covered a variety of duties including: front of house, waitressing, bar work, and even starters & desserts preparation. I took pride in my work and delivered first class service to my customers. Often invited to cover special events such as new location refurb launches and Christmas at other restaurant locations in the group, I always received great management feedback. The roles I had and my time working with the public taught me many valuable lessons. I'd definitely recommend students turn their hand to catering when considering part-time work to support their study years.

Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr Skills

Leadership Marketing Management Direct Marketing Field Marketing Product Marketing Channel Marketing Consulting Charity Fundraising Strategic Partnerships Channel Strategy Partner Management Agency Mgmt Channel Partners Event Planning Blogging Business Development Communication Negotiation Team Management International Marketing Digital Marketing B2b Marketing Lead Generation Integrated Marketing Sales Enablement Content Strategy And Content Marketing Demand Generation Brand Optimisation Entrepreneurship Marketing Start Ups And Sme's Cross Functional Team Leadership Change Management Mentoring And Coaching Go To Market Strategy Campaign Management Project Planning Social Media Marketing Personal Branding Multi Channel Marketing Email Marketing Acquisition Integration Sales And Marketing Alignment Branding And Identity Marketing Product Launch Project Management Public Relations Marketing Strategy Brand Management Copywriting

Jarmila Yu, Cmktr Dipm Fcim Fidm Mcipr Education Details

  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    & Direct Marketing
  • Pearson College London
    Pearson College London
    & Public Relations.
  • Pearson College London
    Pearson College London
    Certificate In: Marketing
  • The University Of Law
    The University Of Law
    Law Cpe
  • Royal Holloway, University Of London
    Royal Holloway, University Of London
    Modern Languages
  • Richmond Upon Thames College
    Richmond Upon Thames College
  • St Theresa'S School
    St Theresa'S School

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