Jarod Courtney work email
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Jarod Courtney personal email
I’m a highly motivated brand and product marketing leader with deep expertise in global brand and product marketing, product management, and business strategy for both B2C and B2B organizations. I have a proven track record of driving successful brand and product strategies with an emphasis on a high-quality consumer/end-user experience. VISION: I'm currently establishing and scaling the first-ever Brand Marketing & Design organization for a 54-year-old, family-owned and operated sporting goods company, laying the groundwork for a world-class marketing org while driving strategic brand development & key growth initiatives.RESULTS: I previously led product and growth strategy for a SaaS startup organization, leading strategic growth planning from $0 that has the organization on track to achieve $26MM in revenue and $36MM in ARR by 2025.LEADERSHIP: I’m an intentional, conscious, and values-driven leader continually focused on building relationships to produce highly effective teams, improve outcomes, and increase productivity.CONTACT ME: jarod.courtney@gmail.comINDUSTRY SKILLS: ✰ Business Development ✰ Consumer Product Marketing ✰ Customer Acquisition ✰ Project Management ✰ Cost Optimization ✰ Cross-functional Leadership ✰ Product and Process Optimization ✰ Product Development ✰ Go-to-Market Strategy ✰ Product Adoption ✰ Branding & Marketing ✰ Stakeholder Management ✰ Creative briefing ✰ Presentation skills ✰ B2B ✰ B2C ✰ Digital Marketing ✰ Brand StrategyPROFESSIONAL ATTRIBUTES: ✰ Solutions-focused ✰ Organized ✰ Innovative ✰ Proactive ✰ Versatile ✰ Resourceful ✰ Detail-Oriented ✰ Dynamic ✰ Creative ✰ Analytical ✰ Strategic ✰ Collaborative ✰ Motivated ✰ Excellent Communication Skills ✰ Self-Starter ✰ Leader ✰ Problem-Solver ✰ Emotionally Intelligent ✰ Empathetic ✰ Self-Aware ✰ Conscious and Present
Richardson
View- Website:
- richardsoncap.com
- Employees:
- 149
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Director Of Brand MarketingRichardsonPortland, Or, Us
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Marketing DirectorRichardson Jan 2023 - PresentSpringfield, Oregon, Us• Spearheading the development of enterprise-wide operational and go-to-market improvements, along with significant enhancements in x-functional efficiency, communication, and organizational effectiveness• Leading a growing team of seven staff from zero to establish Richardson's first-ever Brand Marketing & Design org, building a world-class brand marketing offense and design studio to drive strategic brand & business growth initiatives• Directing the creation and implementation of Richardson's first digital marketing strategy, including a complete e-commerce site redesign with SEO optimization, enhanced merchandising strategy, lead generation, and impactful storytelling capabilities• Overseeing a complete brand redevelopment effort, establishing Richardson’s first-ever comprehensive brand guidelines, including brand expression, messaging hierarchy, tone & voice, typography, visual identity, & color systems
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Head Of GrowthMerify Jan 2021 - Dec 2022• Oversaw growth strategy and investor relations for a SaaS startup organization, leading strategic growth planning from $0 that has the organization on track to achieve $26MM in revenue and $36MM in ARR by 2025• Pitched the business to more than 130 potential individual and institutional investors, and raised >$300K in funding in less than 3 weeks’ time during a fundraising blitz for a product prototype• Developed beta customer acquisition and retention strategy, which led to the signing and integration of our first beta customer, increasing usership 150% within the first 30 days of partnership and establishing a new customer funnel• Conducted consumer research and sourced product insights from over 150 Recruiters, Hiring Managers, and Human Resources professionals which improved product usability and established seed networks for >$2MM in revenue -
Global Product & Brand Director - SkateboardingNike Aug 2017 - Dec 2020Beaverton, Or, Us• Authored and directed the global implementation of the innovative Do Good strategic business plan, pivoting Nike SB’s business to become the world’s #1 most sustainable, most inclusive, and most community-focused skate brand• Led the capture of 20% of the market (from 18% to 38%) in North American skateboarding specialty accounts, establishing Nike as the industry’s #1 footwear brand by taking share from its two largest competitors• Managed over 15 employees on cross-functional teams through the product creation process for Signature and Core footwear creation, driving >$200MM of yearly revenue• Achieved the highest specialty sector Average Retail Price, quickest turn, and largest margin in the industry, enabling retailers to invest back into skateboarding and ensuring sustainable growth -
Global Product & Brand Manager - GolfNike Mar 2015 - Jul 2017Beaverton, Or, Us• Created the revolutionary Nike Golf Icon footwear strategy, bringing Nike footwear classics to the fairway to differentiate Nike Golf from endemic industry competitors and drive market share expansion from 11% to 22% in just two years• Led an 11-person product creation team, driving $85MM in revenue and a 60% weighted margin amid one of the most challenging business climates ever to hit the golf marketplace
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North America Product & Brand Manager - RunningNike Dec 2009 - Feb 2015Beaverton, Or, Us• Led a 9-person product creation team responsible for creating North America-specific men’s and women’s running footwear for Nike’s North America business, driving $340MM in revenue• Oversaw a global reset of Nike+ Run Club including a full rebrand with name change, enhanced consumer focus, and store rollouts for clubs at over 500 Nike retail locations around the world• Directed Nike Running brand strategy, marketing efforts, and budget for all 30 of Nike’s inline B&M locations in North America, resulting in seamless brand integration, focused consumer connections, and over $50MM in ROI• Led an award-winning, hyperlocal Nike Running consumer immersion project in Los Angeles, CA that piloted Nike’s city-level product creation offense and drove >$30MM in revenue
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Ekin Field Marketing RepNike Sep 2006 - Nov 2009Beaverton, Or, Us• Engaged with 100s of consumers and key retail partners each month across Southeastern Pennsylvania and Delaware to mine for insights and compile feedback on Nike’s products, brand, and business across all sport categories• Created and managed a Nike Running Specialist program with 15 select running specialty retailers across the Mid-Atlantic region, embedding Nike-sponsored and trained product specialists in key accounts to enhance brand impact• Organized monthly target consumer focus groups and produced weekly market reports that communicated sales information, marketing data, trend insights, and overall marketplace health
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Communications SpecialistNike Jun 2004 - Sep 2006Beaverton, Or, Us• Developed the first-ever style guide, communication training program, and standard operating procedure manual for more than 100 Nike.com e-mail and live chat customer service agents• Wrote, edited, and published a bi-weekly e-newsletter that was distributed to more than 150 North American Nike DTC locations, keeping them up-to-date on the latest Nike news and key directives
Jarod Courtney Skills
Jarod Courtney Education Details
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University Of Oregon School Of Journalism And CommunicationPublic Relations | Minor In Communications
Frequently Asked Questions about Jarod Courtney
What company does Jarod Courtney work for?
Jarod Courtney works for Richardson
What is Jarod Courtney's role at the current company?
Jarod Courtney's current role is Director of Brand Marketing.
What is Jarod Courtney's email address?
Jarod Courtney's email address is ja****@****ike.com
What schools did Jarod Courtney attend?
Jarod Courtney attended University Of Oregon School Of Journalism And Communication.
What are some of Jarod Courtney's interests?
Jarod Courtney has interest in Children.
What skills is Jarod Courtney known for?
Jarod Courtney has skills like Retail, Merchandising, Sports Marketing, Sporting Goods, Market Research, Brand Development, Social Media, Public Relations, Sponsorship, Footwear, Management, Project Management.
Who are Jarod Courtney's colleagues?
Jarod Courtney's colleagues are Mike Bloom, Tonya Spangler, Brandon Solem, Marissa Payne, Tresa Fowler, Kayla Luis, Stephen Kugler.
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