Whilst gaining his degree in Visual Media at Macquarie University, Jarod began his own company in 2001 with a dream to revolutionise online digital media management in the education system.Nine years later he sold the business to become a partner of the Sydney-based social content strategy and production company - Radical Love.Focusing on digital distribution methods and building social marketplaces, Jarod has collaborated on digital media concepts for brands including 20th Century Fox, Toyota, Virgin Australia, Sony and ABC TV. He has also keynote presented his experiences with monetising social media marketplaces at MIPCOM, SPAA, the Sydney Film Festival, XMediaLab, the Sydney Film School, ScreenWorks and Frocomm, as well as opinion pieces for Triple J radio and the ABC’s political blog ABC Unleashed.In 2009 and 2010 he helped pioneer a new social-broadcast distribution model with ABC TV for the series Beached Az – a case study in successful online content creation – developing strategies for distribution across social networks, broadcast channels, mobile applications, online and retail.He is also a contributor and consultant to the NSW government, Google, and Taronga Zoo on digital media and the social media ambassador for his beloved Sydney Swans.Beyond the digital world Jarod enjoys basketball, theatre and professional snorkelling.Specialties: Content marketing strategy, social media/transmedia/X-Platform storytelling, production, creative directing, creative ideation, graphic design, and team management.